Tools & Wizards About Us
alternative-advertising.co.uk screenshot

Report Summary

  • 52

    Performance

    Renders faster than
    69% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

alternative-advertising.co.uk

Outdoor Advertising | Advans, Adtrailers, Blimps, Postasites, Postabikes Hire or Sale

Page Load Speed

3.3 sec in total

First Response

178 ms

Resources Loaded

2.4 sec

Page Rendered

759 ms

alternative-advertising.co.uk screenshot

About Website

Visit alternative-advertising.co.uk now to see the best up-to-date Alternative Advertising content and also check out these interesting facts you probably never knew about alternative-advertising.co.uk

We offer a range of outdoor advertising options, including advans, advertising trailers, blimps and poster hoardings or billboard sites.

Visit alternative-advertising.co.uk

Key Findings

We analyzed Alternative-advertising.co.uk page load time and found that the first response time was 178 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

alternative-advertising.co.uk performance score

52

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

62/100

10%

LCP (Largest Contentful Paint)

Value2.7 s

85/100

25%

SI (Speed Index)

Value7.8 s

24/100

10%

TBT (Total Blocking Time)

Value1,220 ms

20/100

30%

CLS (Cumulative Layout Shift)

Value0.064

97/100

15%

TTI (Time to Interactive)

Value13.4 s

11/100

10%

Network Requests Diagram

alternative-advertising.co.uk

178 ms

alternative-advertising.co.uk

489 ms

style.min.css

145 ms

css

34 ms

jquery.min.js

227 ms

Our browser made a total of 108 requests to load all elements on the main page. We found that 63% of them (68 requests) were addressed to the original Alternative-advertising.co.uk, 17% (18 requests) were made to Platform.twitter.com and 10% (11 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (829 ms) belongs to the original domain Alternative-advertising.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 388.0 kB (16%)

Content Size

2.4 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Alternative-advertising.co.uk main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 211.5 kB

  • Original 249.5 kB
  • After minification 234.5 kB
  • After compression 38.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 211.5 kB or 85% of the original size.

Image Optimization

-5%

Potential reduce by 93.5 kB

  • Original 1.8 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Alternative Advertising images are well optimized though.

JavaScript Optimization

-26%

Potential reduce by 68.6 kB

  • Original 266.4 kB
  • After minification 266.4 kB
  • After compression 197.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 68.6 kB or 26% of the original size.

CSS Optimization

-27%

Potential reduce by 14.4 kB

  • Original 52.6 kB
  • After minification 52.6 kB
  • After compression 38.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Alternative-advertising.co.uk needs all CSS files to be minified and compressed as it can save up to 14.4 kB or 27% of the original size.

Requests Breakdown

Number of requests can be reduced by 43 (46%)

Requests Now

93

After Optimization

50

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 93 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Alternative Advertising. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

alternative-advertising.co.uk

alternative-advertising.co.uk

178 ms

alternative-advertising.co.uk

alternative-advertising.co.uk

489 ms

style.min.css

style.min.css

145 ms

css

css

34 ms

jquery.min.js

jquery.min.js

227 ms

jquery-migrate.min.js

jquery-migrate.min.js

243 ms

et-divi-customizer-global.min.css

et-divi-customizer-global.min.css

253 ms

js

js

59 ms

css

css

19 ms

owl.carousel.css

owl.carousel.css

209 ms

owl.theme.css

owl.theme.css

253 ms

owl.transitions.css

owl.transitions.css

266 ms

lcs-styles.css

lcs-styles.css

266 ms

style.css

style.css

338 ms

tweenmax.min.js

tweenmax.min.js

415 ms

anime.min.js

anime.min.js

266 ms

imagesloaded.pkgd.min.js

imagesloaded.pkgd.min.js

267 ms

scripts.min.js

scripts.min.js

414 ms

smoothscroll.js

smoothscroll.js

337 ms

jquery.fitvids.js

jquery.fitvids.js

345 ms

frontend-bundle.min.js

frontend-bundle.min.js

345 ms

common.js

common.js

415 ms

owl.carousel.min.js

owl.carousel.min.js

416 ms

jquery.uniform.min.js

jquery.uniform.min.js

425 ms

custom.js

custom.js

426 ms

idle-timer.min.js

idle-timer.min.js

495 ms

logo.png

logo.png

314 ms

umbrella.jpg

umbrella.jpg

466 ms

aa-est1989.gif

aa-est1989.gif

313 ms

barrat-185x119.jpg

barrat-185x119.jpg

324 ms

bbc-185x119.jpg

bbc-185x119.jpg

325 ms

easygym-185x119.jpg

easygym-185x119.jpg

391 ms

jewson-185x119.jpg

jewson-185x119.jpg

390 ms

jl-185x119.jpg

jl-185x119.jpg

392 ms

nhs-185x119.jpg

nhs-185x119.jpg

403 ms

sainsbury-185x119.jpg

sainsbury-185x119.jpg

404 ms

santander-185x119.jpg

santander-185x119.jpg

468 ms

tesco-185x119.jpg

tesco-185x119.jpg

469 ms

vodafone-185x119.jpg

vodafone-185x119.jpg

471 ms

vp-185x119.jpg

vp-185x119.jpg

563 ms

xfactor-185x119.jpg

xfactor-185x119.jpg

484 ms

persimmon-185x119.jpg

persimmon-185x119.jpg

557 ms

lidl-185x119.jpg

lidl-185x119.jpg

558 ms

embed

embed

259 ms

coop-185x119.jpg

coop-185x119.jpg

537 ms

john.png

john.png

829 ms

widgets.js

widgets.js

107 ms

MattBlything.png

MattBlything.png

787 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjr0C4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjr0C4n.ttf

30 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0C4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0C4n.ttf

44 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0C4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0C4n.ttf

52 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1y4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1y4n.ttf

65 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1y4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1y4n.ttf

66 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1y4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1y4n.ttf

66 ms

1Pt_g8LJRfWJmhDAuUsSQamb1W0lwk4S4WjMPrQ.ttf

1Pt_g8LJRfWJmhDAuUsSQamb1W0lwk4S4WjMPrQ.ttf

69 ms

1Pt_g8LJRfWJmhDAuUsSQamb1W0lwk4S4VrMPrQ.ttf

1Pt_g8LJRfWJmhDAuUsSQamb1W0lwk4S4VrMPrQ.ttf

61 ms

1Pt_g8LJRfWJmhDAuUsSQamb1W0lwk4S4TbMPrQ.ttf

1Pt_g8LJRfWJmhDAuUsSQamb1W0lwk4S4TbMPrQ.ttf

68 ms

1Pt_g8LJRfWJmhDAuUsSQamb1W0lwk4S4bbLPrQ.ttf

1Pt_g8LJRfWJmhDAuUsSQamb1W0lwk4S4bbLPrQ.ttf

67 ms

1Pt_g8LJRfWJmhDAuUsSQamb1W0lwk4S4Y_LPrQ.ttf

1Pt_g8LJRfWJmhDAuUsSQamb1W0lwk4S4Y_LPrQ.ttf

69 ms

Leanne-Cockram-1.png

Leanne-Cockram-1.png

779 ms

et-divi-dynamic-1252-late.css

et-divi-dynamic-1252-late.css

543 ms

posta-van.jpg

posta-van.jpg

675 ms

blimo.jpg

blimo.jpg

675 ms

posta-trailer.jpg

posta-trailer.jpg

673 ms

posta-site.jpg

posta-site.jpg

699 ms

posta-bike.jpg

posta-bike.jpg

792 ms

services.jpg

services.jpg

784 ms

head.png

head.png

766 ms

puzzle.png

puzzle.png

700 ms

rocket-1.png

rocket-1.png

715 ms

van.png

van.png

716 ms

audio.png

audio.png

768 ms

blimp.png

blimp.png

758 ms

trailer.png

trailer.png

758 ms

js

js

63 ms

glass.png

glass.png

689 ms

people.png

people.png

704 ms

site.png

site.png

703 ms

light.png

light.png

699 ms

bike.png

bike.png

700 ms

Screenshot-2021-06-27-at-20.55.12.png

Screenshot-2021-06-27-at-20.55.12.png

635 ms

googlelogo_color_92x30dp.png

googlelogo_color_92x30dp.png

640 ms

blimp-discount-300x284.jpg

blimp-discount-300x284.jpg

696 ms

ga.js

ga.js

107 ms

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

120 ms

desk2.jpg

desk2.jpg

497 ms

__utm.gif

__utm.gif

68 ms

settings

settings

134 ms

collect

collect

70 ms

ga-audiences

ga-audiences

181 ms

timeline.e108540dddc96e4b707f5cf259a582d7.js

timeline.e108540dddc96e4b707f5cf259a582d7.js

21 ms

Alt_Advertising

Alt_Advertising

73 ms

polyfills-a40ef1678bae11e696dba45124eadd70.js

polyfills-a40ef1678bae11e696dba45124eadd70.js

21 ms

runtime-b1c52fd0a13ead5fcf6b.js

runtime-b1c52fd0a13ead5fcf6b.js

49 ms

modules-96ebc7ac3ad66d681a3d.js

modules-96ebc7ac3ad66d681a3d.js

72 ms

main-babd9234dc048fb47339.js

main-babd9234dc048fb47339.js

84 ms

_app-a9c9f1a99e4414675fb1.js

_app-a9c9f1a99e4414675fb1.js

104 ms

%5BscreenName%5D-0517bdda27d5006a5a2d.js

%5BscreenName%5D-0517bdda27d5006a5a2d.js

110 ms

_buildManifest.js

_buildManifest.js

124 ms

_ssgManifest.js

_ssgManifest.js

146 ms

8526.0c32a8f0cfc5749221a3.js

8526.0c32a8f0cfc5749221a3.js

24 ms

1755.07a49c40b12af4f75780.js

1755.07a49c40b12af4f75780.js

27 ms

style.min.css

style.min.css

103 ms

8283.f3e5048cca7cef5eed7f.js

8283.f3e5048cca7cef5eed7f.js

23 ms

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44 ms

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37 ms

4956.c4e51ef593974b9db0bb.js

4956.c4e51ef593974b9db0bb.js

64 ms

5893.d500bd2a89ded806aa73.js

5893.d500bd2a89ded806aa73.js

21 ms

Accessibility Review

alternative-advertising.co.uk accessibility score

72

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

alternative-advertising.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

alternative-advertising.co.uk SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Alternative-advertising.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Alternative-advertising.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

alternative-advertising.co.uk

Open Graph data is detected on the main page of Alternative Advertising. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: