Tools & Wizards About Us
alwaysupward.com screenshot

Report Summary

  • 77

    Performance

    Renders faster than
    85% of other websites

  • 69

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

alwaysupward.com

Always Upward ::: Cinda Baxter, Retail Consultant

Page Load Speed

693 ms in total

First Response

171 ms

Resources Loaded

362 ms

Page Rendered

160 ms

alwaysupward.com screenshot

About Website

Click here to check amazing Always Upward content for United States. Otherwise, check out these important facts you probably never knew about alwaysupward.com

As one of the most recognized and highly regarded retailer advisors in the stationery and gift industries, Cinda Baxter turns her attention to the success and vitality of independent retailers and the...

Visit alwaysupward.com

Key Findings

We analyzed Alwaysupward.com page load time and found that the first response time was 171 ms and then it took 522 ms to load all DOM resources and completely render a web page. This is an excellent result, as only 5% of websites can load faster.

Performance Metrics

alwaysupward.com performance score

77

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.0 s

100/100

10%

LCP (Largest Contentful Paint)

Value2.3 s

93/100

25%

SI (Speed Index)

Value1.4 s

100/100

10%

TBT (Total Blocking Time)

Value930 ms

30/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value2.3 s

99/100

10%

Network Requests Diagram

alwaysupward.com

171 ms

alwaysupward.css

66 ms

au_index_page_reflection_01.gif

191 ms

ga.js

26 ms

__utm.gif

24 ms

Our browser made a total of 5 requests to load all elements on the main page. We found that 60% of them (3 requests) were addressed to the original Alwaysupward.com, 40% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (191 ms) belongs to the original domain Alwaysupward.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 6.1 kB (24%)

Content Size

25.2 kB

After Optimization

19.1 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Alwaysupward.com main page is 25.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Javascripts take 17.2 kB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 3.2 kB

  • Original 4.6 kB
  • After minification 4.4 kB
  • After compression 1.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 3.2 kB or 69% of the original size.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 17.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-85%

Potential reduce by 2.9 kB

  • Original 3.4 kB
  • After minification 3.0 kB
  • After compression 526 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Alwaysupward.com needs all CSS files to be minified and compressed as it can save up to 2.9 kB or 85% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

4

After Optimization

4

  • Images
  • JavaScript
  • CSS

The browser has sent 4 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Always Upward. According to our analytics all requests are already optimized.

Network Requests Diagram

alwaysupward.com

alwaysupward.com

171 ms

alwaysupward.css

alwaysupward.css

66 ms

au_index_page_reflection_01.gif

au_index_page_reflection_01.gif

191 ms

ga.js

ga.js

26 ms

__utm.gif

__utm.gif

24 ms

Accessibility Review

alwaysupward.com accessibility score

69

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

The document uses <meta http-equiv="refresh">

Best Practices

alwaysupward.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

alwaysupward.com SEO score

75

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Alwaysupward.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Alwaysupward.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

alwaysupward.com

Open Graph description is not detected on the main page of Always Upward. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: