Tools & Wizards About Us
amazon.in screenshot

Report Summary

  • 61

    Performance

    Renders faster than
    76% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

amazon.in

Online Shopping site in India: Shop Online for Mobiles, Books, Watches, Shoes and More - Amazon.in

Page Load Speed

2.3 sec in total

First Response

162 ms

Resources Loaded

2 sec

Page Rendered

184 ms

amazon.in screenshot

About Website

Visit amazon.in now to see the best up-to-date Amazon content for India and also check out these interesting facts you probably never knew about amazon.in

Amazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on Delivery Available.

Visit amazon.in

Key Findings

We analyzed Amazon.in page load time and found that the first response time was 162 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

amazon.in performance score

61

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

24/100

10%

LCP (Largest Contentful Paint)

Value4.0 s

48/100

25%

SI (Speed Index)

Value6.1 s

45/100

10%

TBT (Total Blocking Time)

Value250 ms

85/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.4 s

19/100

10%

Network Requests Diagram

amazon.in

162 ms

amazon.in

288 ms

www.amazon.in

380 ms

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22 ms

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62 ms

Our browser made a total of 62 requests to load all elements on the main page. We found that 11% of them (7 requests) were addressed to the original Amazon.in, 35% (22 requests) were made to Images-eu.ssl-images-amazon.com and 32% (20 requests) were made to M.media-amazon.com. The less responsive or slowest element that took the longest time to load (468 ms) relates to the external source Fls-eu.amazon.in.

Page Optimization Overview & Recommendations

Page size can be reduced by 301.6 kB (30%)

Content Size

1.0 MB

After Optimization

716.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Amazon.in main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 374.1 kB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 225.2 kB

  • Original 323.2 kB
  • After minification 317.1 kB
  • After compression 98.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 225.2 kB or 70% of the original size.

Image Optimization

-6%

Potential reduce by 15.3 kB

  • Original 264.2 kB
  • After minification 248.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Amazon images are well optimized though.

JavaScript Optimization

-16%

Potential reduce by 61.0 kB

  • Original 374.1 kB
  • After minification 374.0 kB
  • After compression 313.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 61.0 kB or 16% of the original size.

CSS Optimization

-0%

Potential reduce by 103 B

  • Original 56.7 kB
  • After minification 56.7 kB
  • After compression 56.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Amazon.in has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 18 (35%)

Requests Now

51

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Amazon. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

amazon.in

amazon.in

162 ms

amazon.in

amazon.in

288 ms

www.amazon.in

www.amazon.in

380 ms

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113 ms

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192 ms

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221 ms

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266 ms

uedata

uedata

113 ms

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35 ms

51BqsgbDI7L.js

51BqsgbDI7L.js

34 ms

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226 ms

uedata

uedata

100 ms

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403 ms

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snake._CB485935600_.gif

snake._CB485935600_.gif

19 ms

rhf

rhf

172 ms

com.amazon.csm.csa.prod

com.amazon.csm.csa.prod

147 ms

vfqcwUkuArEiwD2.png

vfqcwUkuArEiwD2.png

11 ms

31PW3lLCbrL.js

31PW3lLCbrL.js

8 ms

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71 ms

iu3

iu3

250 ms

pr

pr

86 ms

Accessibility Review

amazon.in accessibility score

93

Accessibility Issues

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

amazon.in best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

amazon.in SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Amazon.in can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Amazon.in main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

amazon.in

Open Graph description is not detected on the main page of Amazon. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: