Tools & Wizards About Us
amazonindia.com screenshot

Report Summary

  • 88

    Performance

    Renders faster than
    90% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

amazonindia.com

Online Shopping site in India: Shop Online for Mobiles, Books, Watches, Shoes and More - Amazon.in

Page Load Speed

3.3 sec in total

First Response

147 ms

Resources Loaded

3 sec

Page Rendered

211 ms

amazonindia.com screenshot

About Website

Visit amazonindia.com now to see the best up-to-date Amazon India content and also check out these interesting facts you probably never knew about amazonindia.com

Amazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on Delivery Available.

Visit amazonindia.com

Key Findings

We analyzed Amazonindia.com page load time and found that the first response time was 147 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

amazonindia.com performance score

88

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value3.1 s

74/100

25%

SI (Speed Index)

Value3.0 s

94/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value3.0 s

96/100

10%

Network Requests Diagram

amazonindia.com

147 ms

amazonindia.com

283 ms

www.amazon.in

417 ms

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55 ms

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20 ms

Our browser made a total of 106 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Amazonindia.com, 26% (28 requests) were made to Aax-eu.amazon-adsystem.com and 22% (23 requests) were made to M.media-amazon.com. The less responsive or slowest element that took the longest time to load (584 ms) relates to the external source Fls-eu.amazon.in.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (62%)

Content Size

1.9 MB

After Optimization

745.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Amazonindia.com main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 221.2 kB

  • Original 316.9 kB
  • After minification 310.9 kB
  • After compression 95.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 221.2 kB or 70% of the original size.

Image Optimization

-21%

Potential reduce by 55.7 kB

  • Original 261.1 kB
  • After minification 205.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Amazon India needs image optimization as it can save up to 55.7 kB or 21% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-70%

Potential reduce by 924.2 kB

  • Original 1.3 MB
  • After minification 1.3 MB
  • After compression 388.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 924.2 kB or 70% of the original size.

CSS Optimization

-0%

Potential reduce by 104 B

  • Original 56.7 kB
  • After minification 56.7 kB
  • After compression 56.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Amazonindia.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 55 (61%)

Requests Now

90

After Optimization

35

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 90 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Amazon India. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

amazonindia.com

amazonindia.com

147 ms

amazonindia.com

amazonindia.com

283 ms

www.amazon.in

www.amazon.in

417 ms

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212 ms

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238 ms

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282 ms

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281 ms

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49 ms

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49 ms

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225 ms

uedata

uedata

105 ms

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535 ms

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584 ms

kfKKBuoqcD$AUKL.woff

kfKKBuoqcD$AUKL.woff

56 ms

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56 ms

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CjbL$jCCegyfqZ7.woff

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snake._CB485935600_.gif

snake._CB485935600_.gif

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rhf

rhf

241 ms

com.amazon.csm.csa.prod

com.amazon.csm.csa.prod

152 ms

vfqcwUkuArEiwD2.png

vfqcwUkuArEiwD2.png

33 ms

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31PW3lLCbrL.js

9 ms

iu3

iu3

234 ms

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88 ms

com.amazon.csm.nexusclient.prod

com.amazon.csm.nexusclient.prod

454 ms

pr

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87 ms

277 ms

setuid

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276 ms

sync

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10 ms

map

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431 ms

usermatch.gif

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325 ms

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284 ms

v2

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53 ms

amazon

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272 ms

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181 ms

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14 ms

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5 ms

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7 ms

ecm3

ecm3

81 ms

Accessibility Review

amazonindia.com accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

amazonindia.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

amazonindia.com SEO score

75

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Amazonindia.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Amazonindia.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

amazonindia.com

Open Graph description is not detected on the main page of Amazon India. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: