Tools & Wizards About Us
americanexpressavenue.nl screenshot

Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 99

    Accessibility

    Visual factors better than
    that of 96% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

americanexpressavenue.nl

American Express Presales & Concerten | AMEX Nederland

Page Load Speed

4.2 sec in total

First Response

602 ms

Resources Loaded

3 sec

Page Rendered

577 ms

americanexpressavenue.nl screenshot

About Website

Welcome to americanexpressavenue.nl homepage info - get ready to check American Express Avenue best content right away, or after learning these important things about americanexpressavenue.nl

American Express heeft alvast de beste plaatsen voor u geboekt. Geen concert meer missen met exclusieve presales van American Express.

Visit americanexpressavenue.nl

Key Findings

We analyzed Americanexpressavenue.nl page load time and found that the first response time was 602 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

americanexpressavenue.nl performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value9.7 s

0/100

25%

SI (Speed Index)

Value8.1 s

21/100

10%

TBT (Total Blocking Time)

Value840 ms

34/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.7 s

17/100

10%

Network Requests Diagram

602 ms

dls.min.css

68 ms

enterprise.min.62e485da9610c83265d1dc2dbf8bfaa4.css

83 ms

clientlibs.min.86dbb33c40d57dfb3fcb6ac39c588103.css

46 ms

codesnippet.min.149f1b4583ecf1df45db55c77e3b00e7.css

57 ms

Our browser made a total of 55 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Americanexpressavenue.nl, 29% (16 requests) were made to Aexp-static.com and 4% (2 requests) were made to Icm.aexp-static.com. The less responsive or slowest element that took the longest time to load (746 ms) relates to the external source Americanexpress.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (62%)

Content Size

2.7 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Americanexpressavenue.nl main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 339.4 kB

  • Original 373.7 kB
  • After minification 368.6 kB
  • After compression 34.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 339.4 kB or 91% of the original size.

Image Optimization

-0%

Potential reduce by 107 B

  • Original 564.6 kB
  • After minification 564.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. American Express Avenue images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 882.8 kB

  • Original 1.2 MB
  • After minification 1.2 MB
  • After compression 361.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 882.8 kB or 71% of the original size.

CSS Optimization

-87%

Potential reduce by 456.8 kB

  • Original 523.5 kB
  • After minification 482.7 kB
  • After compression 66.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Americanexpressavenue.nl needs all CSS files to be minified and compressed as it can save up to 456.8 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (42%)

Requests Now

45

After Optimization

26

  • Images
  • JavaScript
  • CSS

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of American Express Avenue. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

602 ms

dls.min.css

dls.min.css

68 ms

enterprise.min.62e485da9610c83265d1dc2dbf8bfaa4.css

enterprise.min.62e485da9610c83265d1dc2dbf8bfaa4.css

83 ms

clientlibs.min.86dbb33c40d57dfb3fcb6ac39c588103.css

clientlibs.min.86dbb33c40d57dfb3fcb6ac39c588103.css

46 ms

codesnippet.min.149f1b4583ecf1df45db55c77e3b00e7.css

codesnippet.min.149f1b4583ecf1df45db55c77e3b00e7.css

57 ms

editablegird.min.b7d82f85fc41036dac496478f5d69865.css

editablegird.min.b7d82f85fc41036dac496478f5d69865.css

46 ms

custom.css

custom.css

208 ms

navScript.js

navScript.js

162 ms

service-worker-client.js

service-worker-client.js

304 ms

footerScript.js

footerScript.js

162 ms

OneTaglibrary.min.js

OneTaglibrary.min.js

47 ms

script-supplier.js

script-supplier.js

50 ms

dls.min.js

dls.min.js

69 ms

enterprise.min.65d69473dbb025b675d494e9fabc9f61.js

enterprise.min.65d69473dbb025b675d494e9fabc9f61.js

65 ms

login.min.06e906c2e44e9038348f5eb38045e549.js

login.min.06e906c2e44e9038348f5eb38045e549.js

45 ms

clientlibs.min.2c2e5b5190523d80db6ad67d3c197c0b.js

clientlibs.min.2c2e5b5190523d80db6ad67d3c197c0b.js

67 ms

codesnippet.min.2cbccba84f1aa1778738683f6bf77d69.js

codesnippet.min.2cbccba84f1aa1778738683f6bf77d69.js

71 ms

corporate-kaart.js

corporate-kaart.js

106 ms

72 ms

dls-icons.min.js

dls-icons.min.js

322 ms

dls-logo-bluebox-solid.svg

dls-logo-bluebox-solid.svg

47 ms

dls-logo-stack.svg

dls-logo-stack.svg

65 ms

dls-logo-stack-white.svg

dls-logo-stack-white.svg

67 ms

dls-flag-nl.svg

dls-flag-nl.svg

68 ms

dls-logo-line.svg

dls-logo-line.svg

69 ms

dls-flag-nl.svg

dls-flag-nl.svg

72 ms

MobileHalf-exp-app.png

MobileHalf-exp-app.png

113 ms

Apple_button_NL.svg

Apple_button_NL.svg

277 ms

Google_button_NL.svg

Google_button_NL.svg

145 ms

app-icon.png

app-icon.png

144 ms

apple-store-badge-nl-white.svg

apple-store-badge-nl-white.svg

134 ms

google-play-badge-nl-white.svg

google-play-badge-nl-white.svg

317 ms

Eappheader.png

Eappheader.png

229 ms

In-App_PRY_ExperiencesApp_v2.png

In-App_PRY_ExperiencesApp_v2.png

198 ms

NL-Experiences-overview.png

NL-Experiences-overview.png

174 ms

EappOffers.png

EappOffers.png

746 ms

EappHomeBenefitoverzicht.png

EappHomeBenefitoverzicht.png

548 ms

EappTravel.png

EappTravel.png

510 ms

EappInsurances.png

EappInsurances.png

388 ms

Qr_AmexApp_nl.png

Qr_AmexApp_nl.png

463 ms

GeenMomentZonder_White.svg

GeenMomentZonder_White.svg

424 ms

Logo.svg

Logo.svg

420 ms

grid.less

grid.less

581 ms

satelliteLib-bea3c9697c6240996731438f72200c4b82ae0d40.js

satelliteLib-bea3c9697c6240996731438f72200c4b82ae0d40.js

17 ms

base.css

base.css

267 ms

fixes.css

fixes.css

17 ms

error.html

error.html

358 ms

Eappheader-hero.jpg

Eappheader-hero.jpg

155 ms

CheckWitBig.svg

CheckWitBig.svg

53 ms

3be50273-0b2e-4aef-ae68-882eacd611f9-3.woff

3be50273-0b2e-4aef-ae68-882eacd611f9-3.woff

41 ms

3be50273-0b2e-4aef-ae68-882eacd611f9-3.woff

3be50273-0b2e-4aef-ae68-882eacd611f9-3.woff

39 ms

0fababca-4914-46dd-9b0f-efbd51f67ae8-3.woff

0fababca-4914-46dd-9b0f-efbd51f67ae8-3.woff

40 ms

0fababca-4914-46dd-9b0f-efbd51f67ae8-3.woff

0fababca-4914-46dd-9b0f-efbd51f67ae8-3.woff

41 ms

325e6ad0-38fb-4bad-861c-d965eab101d5-3.woff

325e6ad0-38fb-4bad-861c-d965eab101d5-3.woff

38 ms

325e6ad0-38fb-4bad-861c-d965eab101d5-3.woff

325e6ad0-38fb-4bad-861c-d965eab101d5-3.woff

39 ms

Accessibility Review

americanexpressavenue.nl accessibility score

99

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

americanexpressavenue.nl best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

americanexpressavenue.nl SEO score

89

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    NL

  • Language Claimed

    NL

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Americanexpressavenue.nl can be misinterpreted by Google and other search engines. Our service has detected that Dutch is used on the page, and it matches the claimed language. Our system also found out that Americanexpressavenue.nl main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

americanexpressavenue.nl

Open Graph description is not detected on the main page of American Express Avenue. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: