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americanheartland.com screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

americanheartland.com

American Heartland Products Including Home Building, Heartland Theatre and Farm Goods

Page Load Speed

1.9 sec in total

First Response

231 ms

Resources Loaded

1.2 sec

Page Rendered

529 ms

americanheartland.com screenshot

About Website

Visit americanheartland.com now to see the best up-to-date American Heartland content and also check out these interesting facts you probably never knew about americanheartland.com

Proudly serving Americans in the center of the United States with quality products and business financial services.

Visit americanheartland.com

Key Findings

We analyzed Americanheartland.com page load time and found that the first response time was 231 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

americanheartland.com performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.6 s

93/100

10%

LCP (Largest Contentful Paint)

Value3.5 s

64/100

25%

SI (Speed Index)

Value12.0 s

4/100

10%

TBT (Total Blocking Time)

Value47,780 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value57.9 s

0/100

10%

Network Requests Diagram

americanheartland.com

231 ms

www.americanheartland.com

423 ms

style.css

64 ms

show_ads.js

31 ms

transparent.gif

221 ms

Our browser made a total of 11 requests to load all elements on the main page. We found that 82% of them (9 requests) were addressed to the original Americanheartland.com, 18% (2 requests) were made to Pagead2.googlesyndication.com. The less responsive or slowest element that took the longest time to load (423 ms) belongs to the original domain Americanheartland.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 10.4 kB (20%)

Content Size

50.5 kB

After Optimization

40.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Americanheartland.com main page is 50.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 23.3 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 8.6 kB

  • Original 11.8 kB
  • After minification 11.4 kB
  • After compression 3.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.6 kB or 73% of the original size.

Image Optimization

-6%

Potential reduce by 1.5 kB

  • Original 23.3 kB
  • After minification 21.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. American Heartland images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 12 B

  • Original 14.4 kB
  • After minification 14.4 kB
  • After compression 14.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-29%

Potential reduce by 318 B

  • Original 1.1 kB
  • After minification 1.1 kB
  • After compression 793 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Americanheartland.com needs all CSS files to be minified and compressed as it can save up to 318 B or 29% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

8

After Optimization

8

  • Images
  • JavaScript
  • CSS

The browser has sent 8 CSS, Javascripts, AJAX and image requests in order to completely render the main page of American Heartland. According to our analytics all requests are already optimized.

Network Requests Diagram

americanheartland.com

americanheartland.com

231 ms

www.americanheartland.com

www.americanheartland.com

423 ms

style.css

style.css

64 ms

show_ads.js

show_ads.js

31 ms

transparent.gif

transparent.gif

221 ms

image1.jpg

image1.jpg

222 ms

image2.jpg

image2.jpg

222 ms

image3.jpg

image3.jpg

218 ms

image4.jpg

image4.jpg

215 ms

show_ads_impl.js

show_ads_impl.js

156 ms

logoblank.jpg

logoblank.jpg

67 ms

Accessibility Review

americanheartland.com accessibility score

68

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

americanheartland.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

americanheartland.com SEO score

69

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Americanheartland.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Americanheartland.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

americanheartland.com

Open Graph description is not detected on the main page of American Heartland. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: