Tools & Wizards About Us
anfords.com screenshot

Report Summary

  • 37

    Performance

    Renders faster than
    56% of other websites

  • 63

    Accessibility

    Visual factors better than
    that of 28% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

anfords.com

Anfords Pakistan | FMCG | Toothpaste Brands in Pakistan

Page Load Speed

1.8 sec in total

First Response

175 ms

Resources Loaded

1.3 sec

Page Rendered

342 ms

anfords.com screenshot

About Website

Welcome to anfords.com homepage info - get ready to check Anfords best content right away, or after learning these important things about anfords.com

Anfords Pakistan, a FMCG company with some of the most recognizable toothpaste brands in Pakistan including Doctor Toothpaste, Nexera, and Mr. White Toothpaste

Visit anfords.com

Key Findings

We analyzed Anfords.com page load time and found that the first response time was 175 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

anfords.com performance score

37

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

13/100

10%

LCP (Largest Contentful Paint)

Value12.2 s

0/100

25%

SI (Speed Index)

Value6.1 s

45/100

10%

TBT (Total Blocking Time)

Value80 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0.846

4/100

15%

TTI (Time to Interactive)

Value13.1 s

12/100

10%

Network Requests Diagram

anfords.com

175 ms

anfords.com

418 ms

css

32 ms

bootstrap.css

165 ms

font-awesome.css

134 ms

Our browser made a total of 65 requests to load all elements on the main page. We found that 94% of them (61 requests) were addressed to the original Anfords.com, 3% (2 requests) were made to Fonts.googleapis.com and 2% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (452 ms) belongs to the original domain Anfords.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 568.5 kB (22%)

Content Size

2.6 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Anfords.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 38.5 kB

  • Original 43.5 kB
  • After minification 25.6 kB
  • After compression 5.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.9 kB, which is 41% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 38.5 kB or 88% of the original size.

Image Optimization

-5%

Potential reduce by 106.2 kB

  • Original 2.0 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Anfords images are well optimized though.

JavaScript Optimization

-75%

Potential reduce by 171.3 kB

  • Original 229.6 kB
  • After minification 202.7 kB
  • After compression 58.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 171.3 kB or 75% of the original size.

CSS Optimization

-85%

Potential reduce by 252.5 kB

  • Original 298.6 kB
  • After minification 238.8 kB
  • After compression 46.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Anfords.com needs all CSS files to be minified and compressed as it can save up to 252.5 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (23%)

Requests Now

61

After Optimization

47

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 61 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Anfords. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

anfords.com

anfords.com

175 ms

anfords.com

anfords.com

418 ms

css

css

32 ms

bootstrap.css

bootstrap.css

165 ms

font-awesome.css

font-awesome.css

134 ms

owl.carousel.min.css

owl.carousel.min.css

102 ms

owl.theme.default.min.css

owl.theme.default.min.css

102 ms

stylesheet.css

stylesheet.css

135 ms

iziToast.css

iziToast.css

170 ms

media-style.css

media-style.css

171 ms

iziToast.min.js

iziToast.min.js

171 ms

validateAdmin0055.js

validateAdmin0055.js

169 ms

jquery.min.js

jquery.min.js

203 ms

js

js

63 ms

bootstrap.js

bootstrap.js

137 ms

main.js

main.js

140 ms

owl.carousel.min.js

owl.carousel.min.js

180 ms

css

css

18 ms

nav.html

nav.html

43 ms

logo.png

logo.png

44 ms

cat-menu2021393.jpg

cat-menu2021393.jpg

44 ms

cat-menu2644164.jpg

cat-menu2644164.jpg

43 ms

cat-menu1326885.jpg

cat-menu1326885.jpg

43 ms

cat-menu3181070.jpg

cat-menu3181070.jpg

43 ms

Anfords_Logo66710100.svg

Anfords_Logo66710100.svg

79 ms

search.svg

search.svg

78 ms

nav.svg

nav.svg

76 ms

search.png

search.png

244 ms

product2704348.jpg

product2704348.jpg

110 ms

product2501026.png

product2501026.png

111 ms

product1824010.jpg

product1824010.jpg

178 ms

product8269007.jpg

product8269007.jpg

113 ms

product8440151.jpg

product8440151.jpg

113 ms

product6111861.jpg

product6111861.jpg

146 ms

product5470469.jpg

product5470469.jpg

179 ms

product8604279.jpg

product8604279.jpg

148 ms

product13456.jpg

product13456.jpg

181 ms

product8422202.jpg

product8422202.jpg

182 ms

product9982431.jpg

product9982431.jpg

184 ms

product5534683.jpg

product5534683.jpg

213 ms

cat-home3991085.jpg

cat-home3991085.jpg

218 ms

link.svg

link.svg

217 ms

cat-home1419621.jpg

cat-home1419621.jpg

219 ms

cat-home8128513.jpg

cat-home8128513.jpg

219 ms

cat-home5932781.jpg

cat-home5932781.jpg

313 ms

youtube.png

youtube.png

254 ms

facebook.png

facebook.png

254 ms

insta.png

insta.png

253 ms

csr-image7730013.jpg

csr-image7730013.jpg

256 ms

picture.svg

picture.svg

277 ms

picture-active.jpg

picture-active.jpg

289 ms

video.svg

video.svg

289 ms

font

font

31 ms

video-active.jpg

video-active.jpg

277 ms

product-cat-image5222458.jpg

product-cat-image5222458.jpg

276 ms

product-cat-image4934430.jpg

product-cat-image4934430.jpg

305 ms

media-cover-image956020.jpg

media-cover-image956020.jpg

285 ms

media-cover-image15042.jpg

media-cover-image15042.jpg

285 ms

shadow-footer.png

shadow-footer.png

452 ms

envelop.svg

envelop.svg

286 ms

social-1.png

social-1.png

308 ms

social-2.png

social-2.png

286 ms

social-3.png

social-3.png

283 ms

leaf.svg

leaf.svg

283 ms

map.svg

map.svg

271 ms

Accessibility Review

anfords.com accessibility score

63

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[aria-*] attributes do not have valid values

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

anfords.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

anfords.com SEO score

89

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Anfords.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Anfords.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

anfords.com

Open Graph data is detected on the main page of Anfords. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: