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apg.ch screenshot

Report Summary

  • 47

    Performance

    Renders faster than
    65% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

apg.ch

Greater advertising impact with APG|SGA outdoor advertising

Page Load Speed

18.1 sec in total

First Response

387 ms

Resources Loaded

3.4 sec

Page Rendered

14.3 sec

apg.ch screenshot

About Website

Welcome to apg.ch homepage info - get ready to check APG best content for Switzerland right away, or after learning these important things about apg.ch

More than 160,000 spaces for out-of-home advertising in Switzerland. For local, regional and national out-of-home advertising campaigns – digital and analogue.

Visit apg.ch

Key Findings

We analyzed Apg.ch page load time and found that the first response time was 387 ms and then it took 17.7 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

apg.ch performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

54/100

10%

LCP (Largest Contentful Paint)

Value7.9 s

3/100

25%

SI (Speed Index)

Value4.9 s

64/100

10%

TBT (Total Blocking Time)

Value580 ms

51/100

30%

CLS (Cumulative Layout Shift)

Value0.024

100/100

15%

TTI (Time to Interactive)

Value8.4 s

39/100

10%

Network Requests Diagram

apg.ch

387 ms

451 ms

gtm.js

60 ms

jquery.cookie.2.2.0.js

20 ms

main.js

29 ms

Our browser made a total of 80 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Apg.ch, 45% (36 requests) were made to Apgwebsite2021privatecloud-live-e989965-f00c998.divio-media.org and 44% (35 requests) were made to Apgsga.ch. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Apgwebsite2021privatecloud-live-e989965-f00c998.divio-media.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 688.9 kB (3%)

Content Size

23.5 MB

After Optimization

22.8 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Apg.ch main page is 23.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 23.4 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 131.4 kB

  • Original 151.7 kB
  • After minification 112.8 kB
  • After compression 20.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 38.9 kB, which is 26% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 131.4 kB or 87% of the original size.

Image Optimization

-2%

Potential reduce by 557.5 kB

  • Original 23.4 MB
  • After minification 22.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. APG images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 6 B

  • Original 2.4 kB
  • After minification 2.4 kB
  • After compression 2.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 36 (49%)

Requests Now

74

After Optimization

38

  • Images
  • JavaScript
  • CSS

The browser has sent 74 CSS, Javascripts, AJAX and image requests in order to completely render the main page of APG. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

apg.ch

apg.ch

387 ms

451 ms

gtm.js

gtm.js

60 ms

jquery.cookie.2.2.0.js

jquery.cookie.2.2.0.js

20 ms

main.js

main.js

29 ms

main.css

main.css

44 ms

css2

css2

39 ms

vendor.js

vendor.js

43 ms

global.js

global.js

245 ms

vendor.css

vendor.css

46 ms

global.css

global.css

85 ms

ws-tracking.js

ws-tracking.js

25 ms

component_search.js

component_search.js

83 ms

hero_slider.js

hero_slider.js

242 ms

cards_carousel.js

cards_carousel.js

218 ms

cards_image_row_carousel.js

cards_image_row_carousel.js

245 ms

cards_row_carousel.js

cards_row_carousel.js

242 ms

73 ms

e_i_overview.png

e_i_overview.png

466 ms

e_i_user-2.svg

e_i_user-2.svg

116 ms

e_i_document-2.svg

e_i_document-2.svg

117 ms

e_i_calender.svg

e_i_calender.svg

150 ms

e_i_buy.svg

e_i_buy.svg

113 ms

e_i_arrow_right.svg

e_i_arrow_right.svg

112 ms

danilo-surface_fotomont-screen_1920x500px-03_2.jpg__4150x1040_q85_crop_subsampling-2_upscale.jpg

danilo-surface_fotomont-screen_1920x500px-03_2.jpg__4150x1040_q85_crop_subsampling-2_upscale.jpg

437 ms

apgsga_zermatt_audi.jpg

apgsga_zermatt_audi.jpg

458 ms

f12_bahnhofstrasse.png

f12_bahnhofstrasse.png

895 ms

apgsga_jungfraubahnen.jpg

apgsga_jungfraubahnen.jpg

455 ms

01_gold_w11_1171948_mgb_ei_like_f12_de_1000x600.jpg

01_gold_w11_1171948_mgb_ei_like_f12_de_1000x600.jpg

474 ms

apgsga_logo.jpg

apgsga_logo.jpg

1148 ms

mm-foto-glattzentrum-wallisellen-def.jpg

mm-foto-glattzentrum-wallisellen-def.jpg

767 ms

01_gold_w07_1187208_famscharmbolze_fasnacht-waedenswil_2024_f200_de_1000x6002.jpg

01_gold_w07_1187208_famscharmbolze_fasnacht-waedenswil_2024_f200_de_1000x6002.jpg

820 ms

apgsga_gb2023_en_web.jpg

apgsga_gb2023_en_web.jpg

473 ms

ki-sujet-header_1000x600.jpg

ki-sujet-header_1000x600.jpg

507 ms

apg_wingo_bestcase_web.jpg

apg_wingo_bestcase_web.jpg

488 ms

cover_en.jpg

cover_en.jpg

505 ms

logo_bearbeitet_folgeseite.jpg

logo_bearbeitet_folgeseite.jpg

523 ms

apgsga_audiences_zielgruppen.jpg

apgsga_audiences_zielgruppen.jpg

527 ms

stausee_web.jpg

stausee_web.jpg

538 ms

karte_xmas.jpg

karte_xmas.jpg

540 ms

alexandra-kronshagen_new.jpg

alexandra-kronshagen_new.jpg

551 ms

lancy.jpg

lancy.jpg

552 ms

thun_epanel.jpg

thun_epanel.jpg

1499 ms

shoppi_tivoli_web.jpg

shoppi_tivoli_web.jpg

567 ms

apgsga_medienmitteilung_personalie_nicomueller.jpg

apgsga_medienmitteilung_personalie_nicomueller.jpg

581 ms

beatsulzer_nurettinyildirim.jpg

beatsulzer_nurettinyildirim.jpg

612 ms

celine_bachmann.jpg

celine_bachmann.jpg

631 ms

en_cover.jpg

en_cover.jpg

643 ms

dominik_franke.jpg

dominik_franke.jpg

655 ms

genf_rail_eboard.jpg

genf_rail_eboard.jpg

677 ms

apgsga_logo.jpg

apgsga_logo.jpg

691 ms

cover_en_news.jpg

cover_en_news.jpg

712 ms

apgsga_ciaravolo_danilo.jpg

apgsga_ciaravolo_danilo.jpg

729 ms

flughafen_baggageclaim-xxl-screens_newsflash-1000x600px.jpg

flughafen_baggageclaim-xxl-screens_newsflash-1000x600px.jpg

742 ms

logo.svg

logo.svg

100 ms

search_icon.svg

search_icon.svg

103 ms

search_icon_active.svg

search_icon_active.svg

99 ms

close_grey.svg

close_grey.svg

98 ms

user2.svg

user2.svg

162 ms

exit.svg

exit.svg

95 ms

menu2.svg

menu2.svg

125 ms

close-megamenu-mobile.svg

close-megamenu-mobile.svg

145 ms

control_forward2.svg

control_forward2.svg

112 ms

paging_left2.svg

paging_left2.svg

127 ms

close_red.svg

close_red.svg

111 ms

control_expand.svg

control_expand.svg

156 ms

control_collapse.svg

control_collapse.svg

145 ms

paging_left.svg

paging_left.svg

158 ms

paging_right.svg

paging_right.svg

263 ms

arrow_up2.svg

arrow_up2.svg

189 ms

arrow_up_white.svg

arrow_up_white.svg

189 ms

facebook2.svg

facebook2.svg

186 ms

instagram2.svg

instagram2.svg

190 ms

youtube2.svg

youtube2.svg

277 ms

linkedin2.svg

linkedin2.svg

191 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Ew9.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Ew9.woff

107 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Ew9.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Ew9.woff

141 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu170w9.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu170w9.woff

156 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM70w9.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM70w9.woff

157 ms

HwRcX7nx

HwRcX7nx

408 ms

Accessibility Review

apg.ch accessibility score

82

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

apg.ch best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

apg.ch SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Apg.ch can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Apg.ch main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

apg.ch

Open Graph description is not detected on the main page of APG. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: