Report Summary

  • 36

    Performance

    Renders faster than
    56% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

appadia.com

Appadia - Proximity Marketing Campaigns for Retail and Shopping Centers

Page Load Speed

3 sec in total

First Response

973 ms

Resources Loaded

1.8 sec

Page Rendered

224 ms

appadia.com screenshot

About Website

Visit appadia.com now to see the best up-to-date Appadia content and also check out these interesting facts you probably never knew about appadia.com

Proximity advertising improves customer experience and loyalty delivering smart ads. We focus on marketing software, omnichannel, customer analytics...

Visit appadia.com

Key Findings

We analyzed Appadia.com page load time and found that the first response time was 973 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

appadia.com performance score

36

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value3.9 s

53/100

25%

SI (Speed Index)

Value7.1 s

31/100

10%

TBT (Total Blocking Time)

Value4,230 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.01

100/100

15%

TTI (Time to Interactive)

Value18.4 s

3/100

10%

Network Requests Diagram

appadia.com

973 ms

css

37 ms

blog.css

52 ms

postslider.css

51 ms

buttons.css

53 ms

Our browser made a total of 289 requests to load all elements on the main page. We found that 84% of them (243 requests) were addressed to the original Appadia.com, 8% (22 requests) were made to Appadia.b-cdn.net and 3% (9 requests) were made to Appadia.wpcdn-a.com. The less responsive or slowest element that took the longest time to load (973 ms) belongs to the original domain Appadia.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 164.0 kB (23%)

Content Size

707.9 kB

After Optimization

543.9 kB

In fact, the total size of Appadia.com main page is 707.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 429.2 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 114.9 kB

  • Original 140.9 kB
  • After minification 138.1 kB
  • After compression 25.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 114.9 kB or 82% of the original size.

JavaScript Optimization

-6%

Potential reduce by 23.8 kB

  • Original 429.2 kB
  • After minification 428.5 kB
  • After compression 405.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-18%

Potential reduce by 25.2 kB

  • Original 137.8 kB
  • After minification 135.7 kB
  • After compression 112.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Appadia.com needs all CSS files to be minified and compressed as it can save up to 25.2 kB or 18% of the original size.

Requests Breakdown

Number of requests can be reduced by 129 (85%)

Requests Now

152

After Optimization

23

The browser has sent 152 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Appadia. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 55 to 1 for JavaScripts and from 69 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

appadia.com accessibility score

71

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

appadia.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

appadia.com SEO score

79

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Appadia.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Appadia.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Appadia. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: