Tools & Wizards About Us
apparelmark.com screenshot

Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

apparelmark.com

Fashion design agency helping brands from concept to production

Page Load Speed

2.2 sec in total

First Response

31 ms

Resources Loaded

1.4 sec

Page Rendered

695 ms

apparelmark.com screenshot

About Website

Welcome to apparelmark.com homepage info - get ready to check Apparelmark best content right away, or after learning these important things about apparelmark.com

Apparelmark is a Vancouver-based fashion design agency that's helped 100+ clothing brands get started in the apparel industry since 2015

Visit apparelmark.com

Key Findings

We analyzed Apparelmark.com page load time and found that the first response time was 31 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

apparelmark.com performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

61/100

10%

LCP (Largest Contentful Paint)

Value22.8 s

0/100

25%

SI (Speed Index)

Value18.6 s

0/100

10%

TBT (Total Blocking Time)

Value680 ms

44/100

30%

CLS (Cumulative Layout Shift)

Value0.011

100/100

15%

TTI (Time to Interactive)

Value22.5 s

1/100

10%

Network Requests Diagram

apparelmark.com

31 ms

apparelmark.com

243 ms

www.apparelmark.com

294 ms

theme.min.css

33 ms

style.css

44 ms

Our browser made a total of 55 requests to load all elements on the main page. We found that 87% of them (48 requests) were addressed to the original Apparelmark.com, 5% (3 requests) were made to Googletagmanager.com and 4% (2 requests) were made to S3.amazonaws.com. The less responsive or slowest element that took the longest time to load (503 ms) belongs to the original domain Apparelmark.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 219.8 kB (5%)

Content Size

4.6 MB

After Optimization

4.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Apparelmark.com main page is 4.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 4.2 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 63.2 kB

  • Original 80.6 kB
  • After minification 73.1 kB
  • After compression 17.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 63.2 kB or 78% of the original size.

Image Optimization

-1%

Potential reduce by 59.1 kB

  • Original 4.2 MB
  • After minification 4.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Apparelmark images are well optimized though.

JavaScript Optimization

-38%

Potential reduce by 97.1 kB

  • Original 256.4 kB
  • After minification 251.9 kB
  • After compression 159.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 97.1 kB or 38% of the original size.

CSS Optimization

-1%

Potential reduce by 476 B

  • Original 45.4 kB
  • After minification 45.4 kB
  • After compression 44.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Apparelmark.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 16 (36%)

Requests Now

45

After Optimization

29

  • Images
  • JavaScript
  • CSS

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Apparelmark. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

apparelmark.com

apparelmark.com

31 ms

apparelmark.com

apparelmark.com

243 ms

www.apparelmark.com

www.apparelmark.com

294 ms

theme.min.css

theme.min.css

33 ms

style.css

style.css

44 ms

js

js

98 ms

mc-validate.js

mc-validate.js

89 ms

sbi-styles.min.css

sbi-styles.min.css

27 ms

DOMPurify.min.js

DOMPurify.min.js

26 ms

jquery.min.js

jquery.min.js

30 ms

jquery-migrate.min.js

jquery-migrate.min.js

42 ms

svgs-inline-min.js

svgs-inline-min.js

76 ms

parallax.min.js

parallax.min.js

87 ms

aos.js

aos.js

40 ms

theme.min.js

theme.min.js

88 ms

aurora-heatmap.min.js

aurora-heatmap.min.js

90 ms

sbi-scripts.min.js

sbi-scripts.min.js

86 ms

rocket-loader.min.js

rocket-loader.min.js

76 ms

gtm.js

gtm.js

108 ms

apparelmark-logo.svg

apparelmark-logo.svg

36 ms

homepage-banner.jpg

homepage-banner.jpg

367 ms

computer2-1024x818.jpg

computer2-1024x818.jpg

279 ms

checkmark.svg

checkmark.svg

29 ms

Portfolio_Design.jpg

Portfolio_Design.jpg

272 ms

Portfolio_Materials.jpg

Portfolio_Materials.jpg

308 ms

Portfolio_Development.jpg

Portfolio_Development.jpg

277 ms

Cara-Sumpton_Photo_homepage.jpg

Cara-Sumpton_Photo_homepage.jpg

118 ms

Andrew-Diggola_Photo_homepage.jpg

Andrew-Diggola_Photo_homepage.jpg

207 ms

Clarissa-Gallaccio_Photo_homepage.jpg

Clarissa-Gallaccio_Photo_homepage.jpg

253 ms

Natalia-Pavanelli_Photo_homepage.jpg

Natalia-Pavanelli_Photo_homepage.jpg

302 ms

Lululemon_logo-300x168.png

Lululemon_logo-300x168.png

314 ms

OakFort_logo.png

OakFort_logo.png

326 ms

Public-Rec_logo-300x40.png

Public-Rec_logo-300x40.png

329 ms

aritzia.svg

aritzia.svg

319 ms

ARCTERYX_logo.png

ARCTERYX_logo.png

354 ms

FIGS_logo.png

FIGS_logo.png

367 ms

OV_logo.png

OV_logo.png

369 ms

Manduka_logo-300x85.png

Manduka_logo-300x85.png

372 ms

Hikerkind_logo.png

Hikerkind_logo.png

381 ms

Page2_Start_V2.png

Page2_Start_V2.png

503 ms

19-apparelmark-DSC03925.jpg

19-apparelmark-DSC03925.jpg

412 ms

2021-CBRB-Apparelmark-Badge.png

2021-CBRB-Apparelmark-Badge.png

416 ms

placeholder.png

placeholder.png

417 ms

sbi-sprite.png

sbi-sprite.png

419 ms

italic.woff2

italic.woff2

253 ms

italic.woff2

italic.woff2

316 ms

italic.woff2

italic.woff2

282 ms

normal.woff2

normal.woff2

232 ms

normal.woff2

normal.woff2

315 ms

normal.woff2

normal.woff2

324 ms

MessinaSans-Regular.woff

MessinaSans-Regular.woff

451 ms

fbevents.js

fbevents.js

45 ms

js

js

99 ms

mc-validate.js

mc-validate.js

22 ms

DOMPurify.min.js

DOMPurify.min.js

42 ms

Accessibility Review

apparelmark.com accessibility score

72

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Best Practices

apparelmark.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

apparelmark.com SEO score

93

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Apparelmark.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Apparelmark.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

apparelmark.com

Open Graph description is not detected on the main page of Apparelmark. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: