Tools & Wizards About Us
apple.cn screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

apple.cn

Apple (中国大陆) - 官方网站

Page Load Speed

2.7 sec in total

First Response

84 ms

Resources Loaded

1.8 sec

Page Rendered

780 ms

apple.cn screenshot

About Website

Click here to check amazing Apple content for China. Otherwise, check out these important facts you probably never knew about apple.cn

探索 Apple 的创新世界，选购各式 iPhone、iPad、Apple Watch 和 Mac，浏览各类配件、娱乐产品，并获得相关产品的专家服务支持。

Visit apple.cn

Key Findings

We analyzed Apple.cn page load time and found that the first response time was 84 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

apple.cn performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

72/100

10%

LCP (Largest Contentful Paint)

Value22.0 s

0/100

25%

SI (Speed Index)

Value11.2 s

5/100

10%

TBT (Total Blocking Time)

Value1,290 ms

18/100

30%

CLS (Cumulative Layout Shift)

Value0.228

55/100

15%

TTI (Time to Interactive)

Value19.9 s

2/100

10%

Network Requests Diagram

www.apple.com.cn

84 ms

globalheader.css

94 ms

ac-globalfooter.built.css

84 ms

ac-localnav.built.css

105 ms

fonts

87 ms

Our browser made a total of 71 requests to load all elements on the main page. We found that all of those requests were addressed to Apple.cn and no external sources were called. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Apple.com.cn.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.1 MB (51%)

Content Size

4.1 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Apple.cn main page is 4.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 157.8 kB

  • Original 192.4 kB
  • After minification 186.7 kB
  • After compression 34.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 157.8 kB or 82% of the original size.

Image Optimization

-1%

Potential reduce by 10.7 kB

  • Original 1.5 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Apple images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 872.5 kB

  • Original 1.2 MB
  • After minification 1.2 MB
  • After compression 321.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 872.5 kB or 73% of the original size.

CSS Optimization

-92%

Potential reduce by 1.0 MB

  • Original 1.1 MB
  • After minification 1.1 MB
  • After compression 90.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Apple.cn needs all CSS files to be minified and compressed as it can save up to 1.0 MB or 92% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (42%)

Requests Now

36

After Optimization

21

  • Images
  • JavaScript
  • CSS

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Apple. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.apple.com.cn

www.apple.com.cn

84 ms

globalheader.css

globalheader.css

94 ms

ac-globalfooter.built.css

ac-globalfooter.built.css

84 ms

ac-localnav.built.css

ac-localnav.built.css

105 ms

fonts

fonts

87 ms

main.built.css

main.built.css

21 ms

head.built.js

head.built.js

84 ms

fonts

fonts

88 ms

sfpro-cn.css

sfpro-cn.css

85 ms

globalheader.umd.js

globalheader.umd.js

84 ms

ac-analytics.js

ac-analytics.js

151 ms

ac-globalfooter.built.js

ac-globalfooter.built.js

84 ms

localeswitcher.built.js

localeswitcher.built.js

97 ms

main.built.js

main.built.js

96 ms

modal.css

modal.css

197 ms

autofilms.built.js

autofilms.built.js

196 ms

data-relay.js

data-relay.js

194 ms

auto-relay.js

auto-relay.js

190 ms

open_graph_logo.png

open_graph_logo.png

106 ms

hero_logo_apple_vision_pro_enhanced__co9clx0e4afm_largetall.png

hero_logo_apple_vision_pro_enhanced__co9clx0e4afm_largetall.png

279 ms

hero_apple_vision_pro_enhanced_startframe__gkimwtrv1cuy_xlarge.jpg

hero_apple_vision_pro_enhanced_startframe__gkimwtrv1cuy_xlarge.jpg

255 ms

hero_apple_vision_pro_enhanced_endframe__b917czne63hy_xlarge.jpg

hero_apple_vision_pro_enhanced_endframe__b917czne63hy_xlarge.jpg

328 ms

hero_tapback_heart_alt__de478w2gx8k2_largetall.png

hero_tapback_heart_alt__de478w2gx8k2_largetall.png

279 ms

hero_sticker_mba_alt__d8ok9p1fkuoi_largetall.png

hero_sticker_mba_alt__d8ok9p1fkuoi_largetall.png

252 ms

hero_sticker_ipadair_alt__gb9b89ucs36m_largetall.png

hero_sticker_ipadair_alt__gb9b89ucs36m_largetall.png

252 ms

hero_sticker_airpod_engrave__gjuxhxb2qsey_largetall.png

hero_sticker_airpod_engrave__gjuxhxb2qsey_largetall.png

561 ms

hero_sticker_apple_pen__glaj5t048fue_largetall.png

hero_sticker_apple_pen__glaj5t048fue_largetall.png

507 ms

hero_tapback_exclamation_alt__glecmoc6v4ey_largetall.png

hero_tapback_exclamation_alt__glecmoc6v4ey_largetall.png

515 ms

hero_mac_for_students__f3909jf2wnue_largetall.jpg

hero_mac_for_students__f3909jf2wnue_largetall.jpg

333 ms

promo_iphone_family__gg2kz1vsg3ma_large.jpg

promo_iphone_family__gg2kz1vsg3ma_large.jpg

331 ms

promo_macbook_air_m3__e43jegok3wuq_large.jpg

promo_macbook_air_m3__e43jegok3wuq_large.jpg

402 ms

promo_ipadpro__ch217v9v7no2_large.jpg

promo_ipadpro__ch217v9v7no2_large.jpg

744 ms

promo_logo_apple_watch_series_9__ckz0hbex0yeu_large.png

promo_logo_apple_watch_series_9__ckz0hbex0yeu_large.png

421 ms

promo_apple_watch_series_9_order__b3u85rm9zf6u_large.jpg

promo_apple_watch_series_9_order__b3u85rm9zf6u_large.jpg

550 ms

promo_iphone_privacy__jkwwza3nviye_large.jpg

promo_iphone_privacy__jkwwza3nviye_large.jpg

547 ms

logo_tradein__d1fpktgipvki_large.png

logo_tradein__d1fpktgipvki_large.png

603 ms

promo_iphone_tradein__bugw15ka691e_large.jpg

promo_iphone_tradein__bugw15ka691e_large.jpg

602 ms

PingFangSC-Semibold.woff

PingFangSC-Semibold.woff

673 ms

PingFangSC-Medium.woff

PingFangSC-Medium.woff

559 ms

PingFangSC-Regular.woff

PingFangSC-Regular.woff

675 ms

PingFangSC-Light.woff

PingFangSC-Light.woff

674 ms

sf-pro-display_semibold.woff

sf-pro-display_semibold.woff

333 ms

sf-pro-display_bold.woff

sf-pro-display_bold.woff

629 ms

sf-pro-display_heavy.woff

sf-pro-display_heavy.woff

586 ms

sf-pro-display_black.woff

sf-pro-display_black.woff

472 ms

sf-pro-display_medium.woff

sf-pro-display_medium.woff

652 ms

sf-pro-display_regular.woff

sf-pro-display_regular.woff

406 ms

sf-pro-display_light.woff

sf-pro-display_light.woff

729 ms

sf-pro-display_thin.woff

sf-pro-display_thin.woff

701 ms

sf-pro-display_ultralight.woff

sf-pro-display_ultralight.woff

703 ms

sf-pro-icons_semibold.woff

sf-pro-icons_semibold.woff

838 ms

sf-pro-icons_bold.woff

sf-pro-icons_bold.woff

727 ms

sf-pro-icons_heavy.woff

sf-pro-icons_heavy.woff

729 ms

sf-pro-icons_black.woff

sf-pro-icons_black.woff

1017 ms

sf-pro-icons_medium.woff

sf-pro-icons_medium.woff

726 ms

sf-pro-icons_regular.woff

sf-pro-icons_regular.woff

806 ms

sf-pro-icons_light.woff

sf-pro-icons_light.woff

913 ms

sf-pro-icons_thin.woff

sf-pro-icons_thin.woff

781 ms

sf-pro-icons_ultralight.woff

sf-pro-icons_ultralight.woff

805 ms

sf-pro-text_regular.woff

sf-pro-text_regular.woff

859 ms

sf-pro-text_medium.woff

sf-pro-text_medium.woff

860 ms

sf-pro-text_light.woff

sf-pro-text_light.woff

805 ms

sf-pro-text_thin.woff

sf-pro-text_thin.woff

881 ms

sf-pro-text_ultralight.woff

sf-pro-text_ultralight.woff

810 ms

sf-pro-text_semibold.woff

sf-pro-text_semibold.woff

973 ms

sf-pro-text_bold.woff

sf-pro-text_bold.woff

912 ms

sf-pro-text_heavy.woff

sf-pro-text_heavy.woff

754 ms

sf-pro-text_black.woff

sf-pro-text_black.woff

743 ms

appleicons_text.woff

appleicons_text.woff

738 ms

appleicons_thin.woff

appleicons_thin.woff

770 ms

appleicons_ultralight.woff

appleicons_ultralight.woff

815 ms

Accessibility Review

apple.cn accessibility score

100

Accessibility Issues

Best Practices

apple.cn best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

apple.cn SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    ZH

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Apple.cn can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and it matches the claimed language. Our system also found out that Apple.cn main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

apple.cn

Open Graph data is detected on the main page of Apple. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: