Tools & Wizards About Us
appliancesdirect.co.uk screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

appliancesdirect.co.uk

Appliances Direct | TVs, Fridges, Washing Machines & Air Conditioners

Page Load Speed

1.4 sec in total

First Response

67 ms

Resources Loaded

944 ms

Page Rendered

434 ms

appliancesdirect.co.uk screenshot

About Website

Click here to check amazing Appliances Direct content for United Kingdom. Otherwise, check out these important facts you probably never knew about appliancesdirect.co.uk

Household appliances from top brands including; AEG, Bosch, Neff, Hotpoint, Siemens & many more. Order online or by phone today.

Visit appliancesdirect.co.uk

Key Findings

We analyzed Appliancesdirect.co.uk page load time and found that the first response time was 67 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

appliancesdirect.co.uk performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

6/100

10%

LCP (Largest Contentful Paint)

Value5.6 s

17/100

25%

SI (Speed Index)

Value8.7 s

17/100

10%

TBT (Total Blocking Time)

Value6,770 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.174

69/100

15%

TTI (Time to Interactive)

Value22.0 s

1/100

10%

Network Requests Diagram

www.appliancesdirect.co.uk

67 ms

css

122 ms

bid_desk_buncss_0.min.css

109 ms

bid_desk_buncss_1.min.css

122 ms

bidap_desk_buncss_1.min.css

33 ms

Our browser made a total of 84 requests to load all elements on the main page. We found that 77% of them (65 requests) were addressed to the original Appliancesdirect.co.uk, 7% (6 requests) were made to Scriptsap.buyitdirect.co.uk and 6% (5 requests) were made to Contentap.buyitdirect.co.uk. The less responsive or slowest element that took the longest time to load (430 ms) belongs to the original domain Appliancesdirect.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 498.8 kB (39%)

Content Size

1.3 MB

After Optimization

793.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Appliancesdirect.co.uk main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 547.3 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 273.7 kB

  • Original 341.4 kB
  • After minification 312.1 kB
  • After compression 67.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 273.7 kB or 80% of the original size.

Image Optimization

-1%

Potential reduce by 3.0 kB

  • Original 253.0 kB
  • After minification 250.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Appliances Direct images are well optimized though.

JavaScript Optimization

-24%

Potential reduce by 130.0 kB

  • Original 547.3 kB
  • After minification 547.3 kB
  • After compression 417.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 130.0 kB or 24% of the original size.

CSS Optimization

-61%

Potential reduce by 92.1 kB

  • Original 150.1 kB
  • After minification 87.1 kB
  • After compression 58.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Appliancesdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 92.1 kB or 61% of the original size.

Requests Breakdown

Number of requests can be reduced by 18 (23%)

Requests Now

80

After Optimization

62

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Appliances Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.appliancesdirect.co.uk

www.appliancesdirect.co.uk

67 ms

css

css

122 ms

bid_desk_buncss_0.min.css

bid_desk_buncss_0.min.css

109 ms

bid_desk_buncss_1.min.css

bid_desk_buncss_1.min.css

122 ms

bidap_desk_buncss_1.min.css

bidap_desk_buncss_1.min.css

33 ms

bid_desk_bunjs_0.min.js

bid_desk_bunjs_0.min.js

145 ms

bid_desk_bunjs_1.min.js

bid_desk_bunjs_1.min.js

220 ms

bid_mobi_bask_0.min.js

bid_mobi_bask_0.min.js

144 ms

xdomain.min.js

xdomain.min.js

118 ms

bid_comm_bunjs_2.min.js

bid_comm_bunjs_2.min.js

142 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

110 ms

10042245-10042794.js

10042245-10042794.js

135 ms

product.js

product.js

115 ms

productcompare.js

productcompare.js

114 ms

gsmdc.html

gsmdc.html

62 ms

direct-loader.gif

direct-loader.gif

62 ms

index.html

index.html

26 ms

popup.html

popup.html

29 ms

toptab-apd-logo-min.png

toptab-apd-logo-min.png

109 ms

toptab-ld-logo-min.png

toptab-ld-logo-min.png

104 ms

toptab-dd-logo-min.png

toptab-dd-logo-min.png

106 ms

toptab-bb-logo-min.png

toptab-bb-logo-min.png

103 ms

toptab-F123-logo-min.png

toptab-F123-logo-min.png

107 ms

top-tab-dehum-tab-new-min.png

top-tab-dehum-tab-new-min.png

111 ms

toptab-OL-logo-min.png

toptab-OL-logo-min.png

183 ms

toptab-aircon-apd-min.png

toptab-aircon-apd-min.png

185 ms

apd-switch-off.png

apd-switch-off.png

111 ms

apd-switch-on.png

apd-switch-on.png

114 ms

unionjack.gif

unionjack.gif

112 ms

euroflag.gif

euroflag.gif

115 ms

header-search-icon.png

header-search-icon.png

186 ms

promotion-icon.png

promotion-icon.png

188 ms

trustpilot-reassurance-excellent.png

trustpilot-reassurance-excellent.png

190 ms

reassurance-icon-del.png

reassurance-icon-del.png

191 ms

reassurance-icon-finance-paypaltest.png

reassurance-icon-finance-paypaltest.png

261 ms

APD-May-Madness-Banners-0424_BH_HP_DT_1080x400.jpg

APD-May-Madness-Banners-0424_BH_HP_DT_1080x400.jpg

186 ms

APD_0524_HOT-DEAL_INDESIT_FRIDGE-FREEZER-360X400.jpg

APD_0524_HOT-DEAL_INDESIT_FRIDGE-FREEZER-360X400.jpg

189 ms

cooking-tile-23-hp-min.png

cooking-tile-23-hp-min.png

265 ms

refrigeration-tile-23-hp-min.png

refrigeration-tile-23-hp-min.png

270 ms

laundry-tile-23-hp-min.png

laundry-tile-23-hp-min.png

267 ms

dishwasher2-tile-23-hp-min.png

dishwasher2-tile-23-hp-min.png

270 ms

tvs-tile-23-hp-min.png

tvs-tile-23-hp-min.png

272 ms

airtreatment-tile-23-hp-min.png

airtreatment-tile-23-hp-min.png

343 ms

outdoor-tile-23-hp-min.png

outdoor-tile-23-hp-min.png

343 ms

sda-tile-23-hp-min.png

sda-tile-23-hp-min.png

353 ms

floorcare-tile-23-hp-min.png

floorcare-tile-23-hp-min.png

347 ms

phones-tile-23-hp-min.png

phones-tile-23-hp-min.png

349 ms

sinks-taps-tile-23-hp-min.png

sinks-taps-tile-23-hp-min.png

350 ms

bathrooms-tile-23-hp-min.png

bathrooms-tile-23-hp-min.png

421 ms

refurbished-outlet-hp.png

refurbished-outlet-hp.png

345 ms

underline.png

underline.png

424 ms

aeg-brand-23-hp-min.png

aeg-brand-23-hp-min.png

425 ms

hotpoint-brand-23-hp-min.png

hotpoint-brand-23-hp-min.png

430 ms

icon-left-black.svg

icon-left-black.svg

21 ms

icon-right-black.svg

icon-right-black.svg

21 ms

gibson_regular-webfont.woff

gibson_regular-webfont.woff

340 ms

main.js

main.js

5 ms

popup.js

popup.js

8 ms

gibson-semibold_0-webfont.woff

gibson-semibold_0-webfont.woff

267 ms

apdicons.ttf

apdicons.ttf

266 ms

smegg-brand-23-hp-min.png

smegg-brand-23-hp-min.png

334 ms

delonghi-brand-23-hp-min.png

delonghi-brand-23-hp-min.png

332 ms

samsung-brand-23-hp-min.png

samsung-brand-23-hp-min.png

398 ms

zanussi-brand-23-hp-min.png

zanussi-brand-23-hp-min.png

395 ms

hisense-brand-23-hp-min.png

hisense-brand-23-hp-min.png

396 ms

cda-brand-23-hp-min.png

cda-brand-23-hp-min.png

398 ms

indesit-brand-23-hp-min.png

indesit-brand-23-hp-min.png

406 ms

liebherr-brand-23-hp-min.png

liebherr-brand-23-hp-min.png

405 ms

electriq-brand-23-hp-min.png

electriq-brand-23-hp-min.png

404 ms

bosch-brand-23-hp-min.png

bosch-brand-23-hp-min.png

402 ms

neff-brand-23-hp-min.png

neff-brand-23-hp-min.png

407 ms

hoover-brand-23-hp-min.png

hoover-brand-23-hp-min.png

406 ms

kenwood-brand-23-hp-min.png

kenwood-brand-23-hp-min.png

416 ms

miele-brand-23-hp-min.png

miele-brand-23-hp-min.png

423 ms

hp-paypal-credit-white.svg

hp-paypal-credit-white.svg

397 ms

BID_Paypal_Logo.svg

BID_Paypal_Logo.svg

399 ms

BID_Logo.png

BID_Logo.png

406 ms

BID_Payment_Maestro.svg

BID_Payment_Maestro.svg

327 ms

BID_Payment_MasterCard.svg

BID_Payment_MasterCard.svg

327 ms

BID_Payment_Visa.svg

BID_Payment_Visa.svg

326 ms

BID_Payment_PayPal.svg

BID_Payment_PayPal.svg

327 ms

BID_Payment_Apple.svg

BID_Payment_Apple.svg

320 ms

BID_Payment_Google.svg

BID_Payment_Google.svg

256 ms

BID_Payment_Amazon.svg

BID_Payment_Amazon.svg

256 ms

Accessibility Review

appliancesdirect.co.uk accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

appliancesdirect.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

appliancesdirect.co.uk SEO score

76

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Appliancesdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Appliancesdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

appliancesdirect.co.uk

Open Graph data is detected on the main page of Appliances Direct. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: