Tools & Wizards About Us
appliancesdirect.co.uk screenshot

Report Summary

  • 10

    Performance

    Renders faster than
    23% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    57% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

appliancesdirect.co.uk

Appliances Direct | TVs, Fridges, Washing Machines & Dehumidifiers

Page Load Speed

38.3 sec in total

First Response

1.1 sec

Resources Loaded

24.5 sec

Page Rendered

12.7 sec

appliancesdirect.co.uk screenshot

About Website

Click here to check amazing Appliances Direct content for United Kingdom. Otherwise, check out these important facts you probably never knew about appliancesdirect.co.uk

Household appliances from top brands including; AEG, Bosch, Neff, Hotpoint, Siemens & many more. Order online or by phone today.

Visit appliancesdirect.co.uk

Key Findings

We analyzed Appliancesdirect.co.uk page load time and found that the first response time was 1.1 sec and then it took 37.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

appliancesdirect.co.uk performance score

10

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.2 s

3/100

10%

LCP (Largest Contentful Paint)

Value12.3 s

0/100

25%

SI (Speed Index)

Value9.0 s

14/100

10%

TBT (Total Blocking Time)

Value3,410 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.242

51/100

15%

TTI (Time to Interactive)

Value19.5 s

2/100

10%

Network Requests Diagram

www.appliancesdirect.co.uk

1121 ms

wishlist.css

1324 ms

recentlyviewed.css

1323 ms

master_styles.css

1505 ms

template_styles.css

1186 ms

Our browser made a total of 146 requests to load all elements on the main page. We found that 69% of them (101 requests) were addressed to the original Appliancesdirect.co.uk, 14% (20 requests) were made to Scriptsap.buyitdirect.co.uk and 10% (14 requests) were made to Contentap.buyitdirect.co.uk. The less responsive or slowest element that took the longest time to load (4.2 sec) relates to the external source Scriptsap.buyitdirect.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 3.0 MB (48%)

Content Size

6.3 MB

After Optimization

3.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Appliancesdirect.co.uk main page is 6.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 167.3 kB

  • Original 195.7 kB
  • After minification 165.9 kB
  • After compression 28.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 29.8 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 167.3 kB or 85% of the original size.

Image Optimization

-3%

Potential reduce by 80.1 kB

  • Original 2.4 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Appliances Direct images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 1.7 MB

  • Original 2.5 MB
  • After minification 2.2 MB
  • After compression 718.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.7 MB or 71% of the original size.

CSS Optimization

-86%

Potential reduce by 994.3 kB

  • Original 1.2 MB
  • After minification 909.5 kB
  • After compression 158.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Appliancesdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 994.3 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 47 (32%)

Requests Now

145

After Optimization

98

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 145 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Appliances Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.appliancesdirect.co.uk

www.appliancesdirect.co.uk

1121 ms

wishlist.css

wishlist.css

1324 ms

recentlyviewed.css

recentlyviewed.css

1323 ms

master_styles.css

master_styles.css

1505 ms

template_styles.css

template_styles.css

1186 ms

menu_retro.css

menu_retro.css

1252 ms

content_styles_retro.css

content_styles_retro.css

878 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

1408 ms

jquery.bxslider.css

jquery.bxslider.css

1291 ms

jquery-ui.css

jquery-ui.css

1365 ms

jquery.countdown.css

jquery.countdown.css

1410 ms

jquery.min.js

jquery.min.js

2172 ms

jquery-ui.min.js

jquery-ui.min.js

2678 ms

URI.js

URI.js

1370 ms

swiper.min.js

swiper.min.js

2132 ms

swiper.css

swiper.css

1430 ms

jquery.lazyload.js

jquery.lazyload.js

1369 ms

jquery.unobtrusive-ajax.min.js

jquery.unobtrusive-ajax.min.js

1430 ms

jquery.countdown.min.js

jquery.countdown.min.js

2584 ms

main_scripts.js

main_scripts.js

2131 ms

quickview.js

quickview.js

2585 ms

wishlist.js

wishlist.js

3996 ms

recentlyviewed.js

recentlyviewed.js

3995 ms

geoIPCookie_scripts.js

geoIPCookie_scripts.js

3995 ms

jquery.cookie.js

jquery.cookie.js

3996 ms

productcompare.js

productcompare.js

4231 ms

bid.js

bid.js

4234 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

3839 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

3838 ms

ajax-wire.js

ajax-wire.js

3839 ms

jquery.jcarousel-core.min.js

jquery.jcarousel-core.min.js

3836 ms

jquery.jcarousel-control.min.js

jquery.jcarousel-control.min.js

3892 ms

jsdetails

jsdetails

467 ms

j.php

j.php

329 ms

gtm.js

gtm.js

1280 ms

cgts.js

cgts.js

1617 ms

redirect-header.jpg

redirect-header.jpg

1616 ms

v.gif

v.gif

685 ms

redirect-header2.jpg

redirect-header2.jpg

1622 ms

apd-apd.jpg

apd-apd.jpg

1492 ms

apd-dtv.jpg

apd-dtv.jpg

1491 ms

apd-ld.jpg

apd-ld.jpg

1598 ms

apd-dd.jpg

apd-dd.jpg

1599 ms

apd-f123a.jpg

apd-f123a.jpg

1615 ms

new-ac-tab.jpg

new-ac-tab.jpg

1843 ms

unionjack.gif

unionjack.gif

1842 ms

euroflag.gif

euroflag.gif

1843 ms

menu-banner-franke.jpg

menu-banner-franke.jpg

2132 ms

dotw-astracast-2b.jpg

dotw-astracast-2b.jpg

2541 ms

menu-dropdown-HSL600.jpg

menu-dropdown-HSL600.jpg

2542 ms

QLEDLaunch-nav-banner.jpg

QLEDLaunch-nav-banner.jpg

2113 ms

electriq-bracket-promo-nav.jpg

electriq-bracket-promo-nav.jpg

2162 ms

hot-offer.png

hot-offer.png

2069 ms

which-20-off.jpg

which-20-off.jpg

2514 ms

finance-available4.jpg

finance-available4.jpg

2515 ms

visit-us.jpg

visit-us.jpg

2535 ms

connection-services2.jpg

connection-services2.jpg

2851 ms

amazon-pay-giveaway-apd-hp.jpg

amazon-pay-giveaway-apd-hp.jpg

2857 ms

fpbanner-cda-freedelivery.jpg

fpbanner-cda-freedelivery.jpg

3031 ms

rangemaster-50-0ff-hp-ban.jpg

rangemaster-50-0ff-hp-ban.jpg

2892 ms

fpbanner-siemens-summer-cashback.jpg

fpbanner-siemens-summer-cashback.jpg

2895 ms

samsung_5yr_warranty_homepage.jpg

samsung_5yr_warranty_homepage.jpg

3298 ms

www.appliancesdirect.co.uk

www.appliancesdirect.co.uk

2911 ms

washers-and-dryers.jpg

washers-and-dryers.jpg

2986 ms

cookerhoods2.jpg

cookerhoods2.jpg

2910 ms

aircon-frontpage-categories.jpg

aircon-frontpage-categories.jpg

2988 ms

homepage-smallappliances.jpg

homepage-smallappliances.jpg

3021 ms

tv-frontpage-categories-5.jpg

tv-frontpage-categories-5.jpg

2990 ms

cookers2.jpg

cookers2.jpg

2990 ms

ovens2.jpg

ovens2.jpg

2989 ms

fridgefreezer2.jpg

fridgefreezer2.jpg

2988 ms

dishwasher2.jpg

dishwasher2.jpg

2989 ms

sinks-and-taps.jpg

sinks-and-taps.jpg

2964 ms

Micro

Micro

2159 ms

homepage-hobs2a.jpg

homepage-hobs2a.jpg

2397 ms

rangecooker2.jpg

rangecooker2.jpg

2319 ms

outlet_hotoffer_feb16.jpg

outlet_hotoffer_feb16.jpg

2325 ms

electriq-tv-bracket-50percent-off-hot-offer.jpg

electriq-tv-bracket-50percent-off-hot-offer.jpg

2323 ms

samsung-addwash-feature-hot-offer.jpg

samsung-addwash-feature-hot-offer.jpg

2526 ms

hotoffer-montpellier-tastecard.jpg

hotoffer-montpellier-tastecard.jpg

2413 ms

EIQICEWG_1_LargeThumbnail.jpg

EIQICEWG_1_LargeThumbnail.jpg

2411 ms

CD10L_1_LargeThumbnail.jpg

CD10L_1_LargeThumbnail.jpg

2411 ms

EAP100D_1_LargeThumbnail.jpg

EAP100D_1_LargeThumbnail.jpg

2170 ms

MBG002SS_1_LargeThumbnail.jpg

MBG002SS_1_LargeThumbnail.jpg

2127 ms

43L3653DB_1_LargeThumbnail.jpg

43L3653DB_1_LargeThumbnail.jpg

2125 ms

MS91518FFB_1_2927237_LargeThumbnail.jpg

MS91518FFB_1_2927237_LargeThumbnail.jpg

2371 ms

HR612CH_1_LargeThumbnail.jpg

HR612CH_1_LargeThumbnail.jpg

2048 ms

HSL600_1_LargeThumbnail.jpg

HSL600_1_LargeThumbnail.jpg

2048 ms

KMX51G_1_LargeThumbnail.jpg

KMX51G_1_LargeThumbnail.jpg

2096 ms

eiQ52CANOPY_1_LargeThumbnail.jpg

eiQ52CANOPY_1_LargeThumbnail.jpg

2028 ms

EIQAF2_1_LargeThumbnail.jpg

EIQAF2_1_LargeThumbnail.jpg

2095 ms

2341432772021421FETV60CP_1_LargeThumbnail.jpg

2341432772021421FETV60CP_1_LargeThumbnail.jpg

1717 ms

samsung_5yr_warranty_takeover.jpg

samsung_5yr_warranty_takeover.jpg

1717 ms

samsung_5yr_warranty_takeover_sm.jpg

samsung_5yr_warranty_takeover_sm.jpg

1711 ms

weaccept.jpg

weaccept.jpg

1679 ms

map-icon.png

map-icon.png

1382 ms

htafc.jpg

htafc.jpg

1382 ms

ph_BIDlogo.jpg

ph_BIDlogo.jpg

1380 ms

backtotopmobile.png

backtotopmobile.png

1307 ms

tabbg.jpg

tabbg.jpg

1307 ms

header-logo.gif

header-logo.gif

1364 ms

searchicon.png

searchicon.png

1332 ms

ph_basket_bg2.jpg

ph_basket_bg2.jpg

1689 ms

ui-bg_flat_75_ffffff_40x100.png

ui-bg_flat_75_ffffff_40x100.png

204 ms

topphone5.gif

topphone5.gif

661 ms

topnav_bg_double.png

topnav_bg_double.png

1031 ms

red-offer-gradient.gif

red-offer-gradient.gif

924 ms

menu_divider.jpg

menu_divider.jpg

921 ms

analytics.js

analytics.js

288 ms

header-logo-n1.gif

header-logo-n1.gif

1181 ms

js

js

1561 ms

js

js

1328 ms

www.appliancesdirect.co.uk

www.appliancesdirect.co.uk

1279 ms

GreyArrow.jpg

GreyArrow.jpg

1062 ms

recommended-brands.gif

recommended-brands.gif

1063 ms

PopBrand_AEG.jpg

PopBrand_AEG.jpg

1063 ms

PopBrand_Hotpoint2.jpg

PopBrand_Hotpoint2.jpg

1010 ms

PopBrand_Smeg.jpg

PopBrand_Smeg.jpg

1000 ms

PopBrand_Stoves.jpg

PopBrand_Stoves.jpg

1002 ms

PopBrand_Samsung.jpg

PopBrand_Samsung.jpg

1322 ms

PopBrand_Zanussi.jpg

PopBrand_Zanussi.jpg

1284 ms

PopBrand_Belling.jpg

PopBrand_Belling.jpg

1321 ms

PopBrand_CDA.jpg

PopBrand_CDA.jpg

1350 ms

PopBrand_Indesit.jpg

PopBrand_Indesit.jpg

1349 ms

PopBrand_Beko.jpg

PopBrand_Beko.jpg

1321 ms

PopBrand_Electriq.jpg

PopBrand_Electriq.jpg

1350 ms

PopBrand_Bosch.jpg

PopBrand_Bosch.jpg

1434 ms

PopBrand_Neff.jpg

PopBrand_Neff.jpg

1436 ms

PopBrand_Siemens.jpg

PopBrand_Siemens.jpg

1434 ms

PopBrand_Rangemaster.jpg

PopBrand_Rangemaster.jpg

1350 ms

hottest-offers.gif

hottest-offers.gif

1363 ms

GreyArrow.jpg

GreyArrow.jpg

1412 ms

hottest-deals.gif

hottest-deals.gif

1411 ms

FPPercentageOff.jpg

FPPercentageOff.jpg

1412 ms

rs=AC8lLkR2iYJa-886ZVDscsFUNHhzwBT5hA

rs=AC8lLkR2iYJa-886ZVDscsFUNHhzwBT5hA

863 ms

StarDivider.png

StarDivider.png

689 ms

api.js

api.js

565 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

80 ms

bar-up.png

bar-up.png

4111 ms

wl-icon-w.png

wl-icon-w.png

4135 ms

header-logo-l2.gif

header-logo-l2.gif

3269 ms

fp-NDD-banner-countdown.jpg

fp-NDD-banner-countdown.jpg

700 ms

starz.png

starz.png

701 ms

bx_loader.gif

bx_loader.gif

683 ms

ajax-loader.gif

ajax-loader.gif

683 ms

controls.png

controls.png

683 ms

Accessibility Review

appliancesdirect.co.uk accessibility score

72

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

appliancesdirect.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

appliancesdirect.co.uk SEO score

82

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Appliancesdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Appliancesdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

appliancesdirect.co.uk

Open Graph data is detected on the main page of Appliances Direct. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: