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applovin.com screenshot

Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

applovin.com

AppLovin | Advertising solutions built for growth

Page Load Speed

2 sec in total

First Response

151 ms

Resources Loaded

1.2 sec

Page Rendered

677 ms

applovin.com screenshot

About Website

Visit applovin.com now to see the best up-to-date App Lovin content for Japan and also check out these interesting facts you probably never knew about applovin.com

Reach over a billion daily users in mobile games. AppLovin helps consumer brands and gaming apps scale their business profitably.

Visit applovin.com

Key Findings

We analyzed Applovin.com page load time and found that the first response time was 151 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

applovin.com performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value29.7 s

0/100

25%

SI (Speed Index)

Value12.3 s

3/100

10%

TBT (Total Blocking Time)

Value890 ms

32/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value29.9 s

0/100

10%

Network Requests Diagram

applovin.com

151 ms

www.applovin.com

157 ms

style.min.css

30 ms

autoptimize_single_7f43d708c875a61200ee6a32f450cf19.css

48 ms

autoptimize_single_be81b6f6a4cb34fb3a93c10c49d7000b.css

41 ms

Our browser made a total of 114 requests to load all elements on the main page. We found that 94% of them (107 requests) were addressed to the original Applovin.com, 4% (4 requests) were made to Cdnjs.cloudflare.com and 1% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (415 ms) belongs to the original domain Applovin.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 106.7 kB (1%)

Content Size

7.6 MB

After Optimization

7.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Applovin.com main page is 7.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 7.2 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 105.5 kB

  • Original 126.0 kB
  • After minification 119.4 kB
  • After compression 20.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 105.5 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 7.2 MB
  • After minification 7.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. App Lovin images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 391 B

  • Original 222.9 kB
  • After minification 222.9 kB
  • After compression 222.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 905 B

  • Original 50.9 kB
  • After minification 50.9 kB
  • After compression 50.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Applovin.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 43 (39%)

Requests Now

111

After Optimization

68

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 111 CSS, Javascripts, AJAX and image requests in order to completely render the main page of App Lovin. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

applovin.com

applovin.com

151 ms

www.applovin.com

www.applovin.com

157 ms

style.min.css

style.min.css

30 ms

autoptimize_single_7f43d708c875a61200ee6a32f450cf19.css

autoptimize_single_7f43d708c875a61200ee6a32f450cf19.css

48 ms

autoptimize_single_be81b6f6a4cb34fb3a93c10c49d7000b.css

autoptimize_single_be81b6f6a4cb34fb3a93c10c49d7000b.css

41 ms

style-utilities.min.css

style-utilities.min.css

48 ms

autoptimize_single_17aafbe5275505126c9a7ab693d80d16.css

autoptimize_single_17aafbe5275505126c9a7ab693d80d16.css

46 ms

autoptimize_single_5ed0265302c26ef96de5476b48ea143f.css

autoptimize_single_5ed0265302c26ef96de5476b48ea143f.css

45 ms

autoptimize_single_a587f139f769419d022d22d4cfa93d91.css

autoptimize_single_a587f139f769419d022d22d4cfa93d91.css

51 ms

jquery.min.js

jquery.min.js

72 ms

jquery-migrate.min.js

jquery-migrate.min.js

59 ms

autoptimize_single_db644c639a0cc8b01ef3b3e3d6c0dc07.js

autoptimize_single_db644c639a0cc8b01ef3b3e3d6c0dc07.js

64 ms

flip.min.js

flip.min.js

67 ms

FWDR3DCov.js

FWDR3DCov.js

73 ms

autoptimize_single_0c4cbea9ebf2ad2972d457e465e17cf6.css

autoptimize_single_0c4cbea9ebf2ad2972d457e465e17cf6.css

117 ms

skrollr.min.js

skrollr.min.js

120 ms

slick.min.css

slick.min.css

31 ms

slick-theme.min.css

slick-theme.min.css

46 ms

slick.min.js

slick.min.js

49 ms

jquery.min.js

jquery.min.js

28 ms

autoptimize_single_5e6908da264a35ddfe868cd044092191.js

autoptimize_single_5e6908da264a35ddfe868cd044092191.js

117 ms

ScrollTrigger.min.js

ScrollTrigger.min.js

181 ms

animsition.min.js

animsition.min.js

143 ms

slick.min.js

slick.min.js

189 ms

autoptimize_single_1ae5317d9aa5bf0414284545fe693629.js

autoptimize_single_1ae5317d9aa5bf0414284545fe693629.js

181 ms

autoptimize_single_f8c6a9231cd840295af7124092d18306.js

autoptimize_single_f8c6a9231cd840295af7124092d18306.js

188 ms

my-live-filter.js

my-live-filter.js

146 ms

autoptimize_single_0283847c59d888eb327b3b5f66148ca4.js

autoptimize_single_0283847c59d888eb327b3b5f66148ca4.js

190 ms

css2

css2

33 ms

gtm.js

gtm.js

162 ms

CoffeeandCreative_Ai_Ad_Production_Web_Pop_up2x-ezgif.com-webp-to-jpg-converter-1.jpg

CoffeeandCreative_Ai_Ad_Production_Web_Pop_up2x-ezgif.com-webp-to-jpg-converter-1.jpg

160 ms

460x260_Blog-Header_Resource-Center-Launch-1.jpg

460x260_Blog-Header_Resource-Center-Launch-1.jpg

141 ms

link-icon-arrow-black-2019.svg

link-icon-arrow-black-2019.svg

140 ms

img_homepage_scale_woman_coffee.jpg

img_homepage_scale_woman_coffee.jpg

142 ms

img_homepage_scale_woman_yellow.jpg

img_homepage_scale_woman_yellow.jpg

141 ms

img_homepage_scale_couple.jpg

img_homepage_scale_couple.jpg

140 ms

img_homepage_scale_woman_watching.jpg

img_homepage_scale_woman_watching.jpg

155 ms

Appd_Primary_black.svg

Appd_Primary_black.svg

153 ms

max_Primary_black.svg

max_Primary_black.svg

157 ms

spark_Primary_black.svg

spark_Primary_black.svg

154 ms

alx_Primary_black.svg

alx_Primary_black.svg

155 ms

arrayPrimary_black.svg

arrayPrimary_black.svg

163 ms

adjust_Primary_black.svg

adjust_Primary_black.svg

168 ms

wurl_Primary_black.svg

wurl_Primary_black.svg

169 ms

purp_check_filled.svg

purp_check_filled.svg

165 ms

Group1238.png

Group1238.png

166 ms

CoffeeandCreative_Ai_Ad_Production_Web_Pop_up@2x.webp

CoffeeandCreative_Ai_Ad_Production_Web_Pop_up@2x.webp

171 ms

success_stories_thumbnail_experian.jpg

success_stories_thumbnail_experian.jpg

187 ms

success_stories_thumbnail_UpSide-1.jpg

success_stories_thumbnail_UpSide-1.jpg

193 ms

logo_load_complete.svg

logo_load_complete.svg

184 ms

img_homepage_industry_gaming_loadcomplete.jpg

img_homepage_industry_gaming_loadcomplete.jpg

192 ms

logo_piscart.svg

logo_piscart.svg

200 ms

img_homepage_industry_media_picsart.jpg

img_homepage_industry_media_picsart.jpg

190 ms

logo_bright.svg

logo_bright.svg

201 ms

img_homepage_industry_finance_brigit.jpg

img_homepage_industry_finance_brigit.jpg

236 ms

logo_yemeksepeti.svg

logo_yemeksepeti.svg

209 ms

img_homepage_industry_shopping_yemeksepeti.jpg

img_homepage_industry_shopping_yemeksepeti.jpg

255 ms

logo_daily_yoga.svg

logo_daily_yoga.svg

205 ms

img_homepage_industry_fitnessandhealth_dailyyoga.jpg

img_homepage_industry_fitnessandhealth_dailyyoga.jpg

191 ms

logo_town_wifi.svg

logo_town_wifi.svg

158 ms

img_homepage_industry_utility_townwifi.jpg

img_homepage_industry_utility_townwifi.jpg

170 ms

applovin-icon-color.svg

applovin-icon-color.svg

173 ms

social-icon-x-2023.svg

social-icon-x-2023.svg

168 ms

social-icon-fb-2023.svg

social-icon-fb-2023.svg

175 ms

social-icon-li-2023.svg

social-icon-li-2023.svg

176 ms

social-icon-ig-2023.svg

social-icon-ig-2023.svg

200 ms

ajax-loader.gif

ajax-loader.gif

48 ms

applovin-logo-hz-black-2019.svg

applovin-logo-hz-black-2019.svg

156 ms

white-noise.svg

white-noise.svg

191 ms

img_homepage_products_appdiscovery_grayscale.jpg

img_homepage_products_appdiscovery_grayscale.jpg

134 ms

img_homepage_products_appdiscovery_colored.jpg

img_homepage_products_appdiscovery_colored.jpg

158 ms

admin-ajax.php

admin-ajax.php

415 ms

img_homepage_products_max_grayscale.jpg

img_homepage_products_max_grayscale.jpg

134 ms

img_homepage_products_max_colored.jpg

img_homepage_products_max_colored.jpg

160 ms

img_homepage_products_sparklabs_grayscale.jpg

img_homepage_products_sparklabs_grayscale.jpg

154 ms

img_homepage_products_sparklabs_colored.jpg

img_homepage_products_sparklabs_colored.jpg

164 ms

img_homepage_products_alx_grayscale.jpg

img_homepage_products_alx_grayscale.jpg

162 ms

img_homepage_products_alx_colored.jpg

img_homepage_products_alx_colored.jpg

171 ms

img_homepage_products_array_grayscale.jpg

img_homepage_products_array_grayscale.jpg

169 ms

img_homepage_products_array_colored.jpg

img_homepage_products_array_colored.jpg

182 ms

img_homepage_products_adjust_grayscale.jpg

img_homepage_products_adjust_grayscale.jpg

171 ms

img_homepage_products_adjust_colored.jpg

img_homepage_products_adjust_colored.jpg

183 ms

img_homepage_products_wurl_grayscale.jpg

img_homepage_products_wurl_grayscale.jpg

192 ms

img_homepage_products_wurl_colored.jpg

img_homepage_products_wurl_colored.jpg

194 ms

innov-bgf-v2.svg

innov-bgf-v2.svg

187 ms

1unsplash_1N49Cn7P0Fg.png

1unsplash_1N49Cn7P0Fg.png

227 ms

link-icon-arrow-blue-2019.svg

link-icon-arrow-blue-2019.svg

181 ms

h-cta.svg

h-cta.svg

218 ms

icon-active-dot.svg

icon-active-dot.svg

215 ms

flag-us.gif

flag-us.gif

217 ms

flag-cn.gif

flag-cn.gif

208 ms

flag-jp.gif

flag-jp.gif

206 ms

flag-kr.gif

flag-kr.gif

197 ms

nav-icon-appdiscovery.svg

nav-icon-appdiscovery.svg

193 ms

nav-icon-max-v2.svg

nav-icon-max-v2.svg

185 ms

nav-icon-alx.svg

nav-icon-alx.svg

192 ms

nav-icon-array.svg

nav-icon-array.svg

191 ms

logo_sparklabs_icon.svg

logo_sparklabs_icon.svg

235 ms

adjust-blue-icon.svg

adjust-blue-icon.svg

188 ms

wurl-icon.svg

wurl-icon.svg

194 ms

icon_nav_solutions_arpdau.svg

icon_nav_solutions_arpdau.svg

253 ms

icon_nav_solutions_impressions.svg

icon_nav_solutions_impressions.svg

197 ms

icon_nav_solutions_users.svg

icon_nav_solutions_users.svg

175 ms

icon_nav_solutions_iap.svg

icon_nav_solutions_iap.svg

190 ms

icon_nav_solutions_reach.svg

icon_nav_solutions_reach.svg

183 ms

icon_nav_resources_success_story.svg

icon_nav_resources_success_story.svg

189 ms

icon_nav_resources_blog.svg

icon_nav_resources_blog.svg

196 ms

icon_nav_resources_video_library.svg

icon_nav_resources_video_library.svg

204 ms

icon_nav_resources_glossary.svg

icon_nav_resources_glossary.svg

209 ms

icon_nav_resources_events.svg

icon_nav_resources_events.svg

189 ms

icon_nav_company_partners.svg

icon_nav_company_partners.svg

194 ms

icon_nav_company_press.svg

icon_nav_company_press.svg

203 ms

icon_nav_company_jobs.svg

icon_nav_company_jobs.svg

201 ms

www.applovin.com

www.applovin.com

286 ms

Accessibility Review

applovin.com accessibility score

88

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

applovin.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

applovin.com SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Applovin.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Applovin.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

applovin.com

Open Graph data is detected on the main page of App Lovin. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: