Analyze Apricot Women's Fashion Clothing & Accessories | Apricot

Shop dresses, tops & jumpsuits for effortless glamour and playful prints. Timeless & trend-led women’s fashion in high quality fabrics for the chic & the modern woman. Free UK delivery on orders £30 a...

Page load speed analysis

  • 54/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    4.3 sec

  • Resources loaded

    12.3 sec

  • Page rendered

    230 ms

  • Total page load time

    16.9 sec

Visit now to see the best up-to-date Apricot Online content for United Kingdom and also check out these interesting facts you probably never knew about

We analyzed page load time and found that the first response time was 4.3 sec and then it took 12.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Page optimization

  • HTML 46.0 kB
    Images 479.7 kB
    Javascripts 967.4 kB
    CSS 119.5 kB

    In fact, the total size of main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 967.4 kB which makes up the majority of the site volume.

    • Original 46.0 kB
    • After minification 45.9 kB
    • After compression 10.4 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 35.6 kB or 77% of the original size.

    • Original 479.7 kB
    • After optimization 479.5 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Apricot Online images are well optimized though.

    • Original 967.4 kB
    • After minification 693.3 kB
    • After compression 213.9 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 753.5 kB or 78% of the original size.

    • Original 119.5 kB
    • After minification 116.7 kB
    • After compression 60.6 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 58.9 kB or 49% of the original size.

Network requests diagram

  • gtm.js
  • Apricot-Logo.png
  • minibask_viewbasket.png
  • minibask_paysecurely.png
  • headerbanner-301068.jpg
  • rotatingtile1-260216.jpg
  • rotatingtile2-260216.jpg
  • left-260216.jpg
  • middle-260216.jpg
  • style.css
  • nivo-slider.css
  • mobile.css
  • colorbox.css
  • jquery-latest.min.js
  • collections.js
  • cart.js
  • pulse.jquery.js
  • jquery.jcarousel.min.js
  • thickbox-compressed.js
  • modernizr-2.5.3-respond-1.1.0.min.js
  • jquery.nivo.slider.pack.js
  • jquery.colorbox-min.js
  • bbbeb5e8-979b-4f92-bb8a-f73cae3467f3.js
  • bbbeb5e8-979b-4f92-bb8a-f73cae3467f3.js
  • jquery.autocomplete.js
  • script.js
  • 3766.js
  • conversion.js
  • right-260216.jpg
  • pinterest-32.png
  • facebook-32.png
  • twitter-32.png
  • instagram-32.png
  • google-32.png
  • close.png
  • submit.png
  • cssmenu_style.css
  • carousel.css
  • ajax-loader.gif
  • ga.js
  • tag.js
  • c.aspx
  • btns_new.png
  • zones-js.aspx
  • ajax-loader100.gif
  • controls.png
  • border.png
  • loading_background.png
  • loading.gif
  • PopBg.jpg
  • capture-apps-4.6.0.js
  • __utm.gif
  • t
  • collect
  • iframeStorage.html
  • ga-audiences
  • iframeStorage.js

Our browser made a total of 60 requests to load all elements on the main page. We found that 68% of them (41 requests) were addressed to the original, 7% (4 requests) were made to and 7% (4 requests) were made to The less responsive or slowest element that took the longest time to load (7.2 sec) relates to the external source

Additional info on


The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Apricot Online. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result

IP address uses IP address which is currently shared with 1 other domain. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 297
NS 300
NS 300

300 Mname:
Serial: 2038681685
Refresh: 10000
Retry: 2400
Expire: 604800
Minimum-ttl: 3600
MX 300 Pri: 10

Language and encoding

Normal result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 49.3% of all visits is United Kingdom. It’s good for that their server is also located in United Kingdom, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Apricot Online. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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