Tools & Wizards About Us
aromatizetrade.co.uk screenshot

Report Summary

  • 47

    Performance

    Renders faster than
    65% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 62

    SEO

    Google-friendlier than
    23% of websites

aromatizetrade.co.uk

Wholesale Candle & Accessories | Aromatize Ltd online shop

Page Load Speed

4.2 sec in total

First Response

156 ms

Resources Loaded

3.9 sec

Page Rendered

191 ms

aromatizetrade.co.uk screenshot

About Website

Visit aromatizetrade.co.uk now to see the best up-to-date Aromatize Trade content and also check out these interesting facts you probably never knew about aromatizetrade.co.uk

Distributor for Michel Design Works US in the UK and Ireland. Exclusive distributor worldwide for Sleep Sakes, Aroma Accessories, and Woodbridge Home Fragrance.

Visit aromatizetrade.co.uk

Key Findings

We analyzed Aromatizetrade.co.uk page load time and found that the first response time was 156 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

aromatizetrade.co.uk performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.0 s

83/100

10%

LCP (Largest Contentful Paint)

Value8.1 s

2/100

25%

SI (Speed Index)

Value6.2 s

43/100

10%

TBT (Total Blocking Time)

Value400 ms

68/100

30%

CLS (Cumulative Layout Shift)

Value0.203

61/100

15%

TTI (Time to Interactive)

Value8.1 s

41/100

10%

Network Requests Diagram

aromatizetrade.co.uk

156 ms

www.aromatizetrade.co.uk

1695 ms

hotjar-512750.js

155 ms

js

74 ms

bundle.css

469 ms

Our browser made a total of 112 requests to load all elements on the main page. We found that 14% of them (16 requests) were addressed to the original Aromatizetrade.co.uk, 79% (88 requests) were made to S3-eu-west-1.amazonaws.com and 2% (2 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Aromatizetrade.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.1 MB (26%)

Content Size

7.9 MB

After Optimization

5.8 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Aromatizetrade.co.uk main page is 7.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 7.6 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 190.1 kB

  • Original 208.5 kB
  • After minification 194.5 kB
  • After compression 18.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 190.1 kB or 91% of the original size.

Image Optimization

-24%

Potential reduce by 1.8 MB

  • Original 7.6 MB
  • After minification 5.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Aromatize Trade needs image optimization as it can save up to 1.8 MB or 24% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-17%

Potential reduce by 22.0 kB

  • Original 129.5 kB
  • After minification 129.5 kB
  • After compression 107.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 22.0 kB or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (16%)

Requests Now

108

After Optimization

91

  • Images
  • JavaScript
  • CSS

The browser has sent 108 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Aromatize Trade. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

aromatizetrade.co.uk

aromatizetrade.co.uk

156 ms

www.aromatizetrade.co.uk

www.aromatizetrade.co.uk

1695 ms

hotjar-512750.js

hotjar-512750.js

155 ms

js

js

74 ms

bundle.css

bundle.css

469 ms

bundle.css

bundle.css

378 ms

bundle.css

bundle.css

395 ms

bundle.css

bundle.css

386 ms

bundle.css

bundle.css

619 ms

bundle.css

bundle.css

497 ms

bundle.css

bundle.css

968 ms

bundle.css

bundle.css

884 ms

jquery-1.10.2.min.js

jquery-1.10.2.min.js

1074 ms

jquery-migrate-1.4.1.min.js

jquery-migrate-1.4.1.min.js

837 ms

jquery-ui-1.9.2.min.js

jquery-ui-1.9.2.min.js

1243 ms

primarybundle.js

primarybundle.js

1223 ms

jfilter_menu_builder_type_4.js

jfilter_menu_builder_type_4.js

1373 ms

aromatize-webwithtrademark002.png

aromatize-webwithtrademark002.png

295 ms

css

css

36 ms

top_banner_showroom_aw24_ar.png

top_banner_showroom_aw24_ar.png

395 ms

1._rb_aroma_accessories_-_jul_24.png

1._rb_aroma_accessories_-_jul_24.png

698 ms

3._woodbridge_signature_-_sept_24_1.png

3._woodbridge_signature_-_sept_24_1.png

681 ms

2._rb_woodbridge_-_july_24.png

2._rb_woodbridge_-_july_24.png

689 ms

4._michel_design_works_-_july_24.png

4._michel_design_works_-_july_24.png

707 ms

5._sleep_sakes_-_july_24.png

5._sleep_sakes_-_july_24.png

680 ms

6._bath__body_-_july_24.png

6._bath__body_-_july_24.png

714 ms

7._liquid_fragrance_-_july_24.png

7._liquid_fragrance_-_july_24.png

861 ms

1._autumn_winter_24_-_july_24.png

1._autumn_winter_24_-_july_24.png

807 ms

2._festive_favourites_-_july_24.png

2._festive_favourites_-_july_24.png

816 ms

3._woodbridge_-_july_24.png

3._woodbridge_-_july_24.png

827 ms

4._michel_design_works_-_july_24.png

4._michel_design_works_-_july_24.png

836 ms

5._sleep_sakes_-_july_24.png

5._sleep_sakes_-_july_24.png

833 ms

6._plug-in_wax_melters_-_july_24.png

6._plug-in_wax_melters_-_july_24.png

917 ms

bh_-_request_a_catalogue.png

bh_-_request_a_catalogue.png

918 ms

petal-wax-melter-amber-11cm_ar2090am.jpg

petal-wax-melter-amber-11cm_ar2090am.jpg

915 ms

ar_autumn_winter_24.png

ar_autumn_winter_24.png

940 ms

petal-wax-melter-blue-11cm_ar2090bl.jpg

petal-wax-melter-blue-11cm_ar2090bl.jpg

937 ms

petal-wax-melter-clear-11cm_ar2090cl.jpg

petal-wax-melter-clear-11cm_ar2090cl.jpg

948 ms

petal-wax-melter-green-11cm_ar2090gr.jpg

petal-wax-melter-green-11cm_ar2090gr.jpg

1004 ms

petal-wax-melter-grey-11cm_ar2090gy.jpg

petal-wax-melter-grey-11cm_ar2090gy.jpg

1027 ms

petal-wax-melter-pink-11cm_ar2090pk.jpg

petal-wax-melter-pink-11cm_ar2090pk.jpg

1009 ms

petal-wax-melter-purple-11cm_ar2090pu.jpg

petal-wax-melter-purple-11cm_ar2090pu.jpg

1030 ms

ar1562.jpg

ar1562.jpg

1024 ms

promo_ar_24.png

promo_ar_24.png

1050 ms

ar1631.jpg

ar1631.jpg

1102 ms

ar1630.jpg

ar1630.jpg

1123 ms

ar2144-a.jpg

ar2144-a.jpg

1121 ms

ar2143-a.jpg

ar2143-a.jpg

1141 ms

ar2142-a.jpg

ar2142-a.jpg

1116 ms

ar2141-a.jpg

ar2141-a.jpg

1139 ms

ar2140-a.jpg

ar2140-a.jpg

1193 ms

ar2139-a.jpg

ar2139-a.jpg

1202 ms

ar2138-a.jpg

ar2138-a.jpg

1223 ms

ar2137-a.jpg

ar2137-a.jpg

1223 ms

extrabundle.min.js

extrabundle.min.js

1294 ms

ar2110bk.jpg

ar2110bk.jpg

947 ms

ar2111bk.jpg

ar2111bk.jpg

864 ms

w001bd.png

w001bd.png

613 ms

w006bd.png

w006bd.png

627 ms

w007bd.png

w007bd.png

627 ms

w002bd.png

w002bd.png

628 ms

w001jr.png

w001jr.png

623 ms

w002jr.png

w002jr.png

633 ms

w004jr.png

w004jr.png

580 ms

w005jr.png

w005jr.png

606 ms

w006jr.png

w006jr.png

594 ms

w007jr.png

w007jr.png

589 ms

ar2152.jpg

ar2152.jpg

587 ms

ar2151.jpg

ar2151.jpg

573 ms

ar2150.jpg

ar2150.jpg

556 ms

ar2149.jpg

ar2149.jpg

579 ms

ar2148.jpg

ar2148.jpg

577 ms

ar2147.jpg

ar2147.jpg

561 ms

ar2146.jpg

ar2146.jpg

574 ms

ar2145.jpg

ar2145.jpg

591 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

19 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

24 ms

858426.jpg

858426.jpg

549 ms

858425.jpg

858425.jpg

577 ms

857417.jpg

857417.jpg

554 ms

857081.jpg

857081.jpg

563 ms

857008.jpg

857008.jpg

584 ms

819071.jpg

819071.jpg

597 ms

819070.jpg

819070.jpg

556 ms

801434.jpg

801434.jpg

553 ms

801433.jpg

801433.jpg

560 ms

801426.jpg

801426.jpg

566 ms

ss0013.jpg

ss0013.jpg

566 ms

ss0015.jpg

ss0015.jpg

591 ms

ss0016.jpg

ss0016.jpg

546 ms

ss0017.jpg

ss0017.jpg

561 ms

ss0018.jpg

ss0018.jpg

552 ms

ss0019.jpg

ss0019.jpg

557 ms

ss0020.jpg

ss0020.jpg

580 ms

ss0021.jpg

ss0021.jpg

612 ms

ss0022.jpg

ss0022.jpg

542 ms

ss0023.jpg

ss0023.jpg

542 ms

blog_banner.png

blog_banner.png

603 ms

facebook_banner.png

facebook_banner.png

586 ms

instagram_banner.png

instagram_banner.png

612 ms

brand_hub_banner.png

brand_hub_banner.png

603 ms

sdk.js

sdk.js

14 ms

newsletter_banner.png

newsletter_banner.png

574 ms

sdk.js

sdk.js

5 ms

40 ms

youtube_banner.png

youtube_banner.png

566 ms

aromatize_ltd_about_us_banner_1.png

aromatize_ltd_about_us_banner_1.png

671 ms

newslettersignup.png

newslettersignup.png

606 ms

straitslogo50px-002.png

straitslogo50px-002.png

600 ms

2._facebook_icon.png

2._facebook_icon.png

604 ms

3._linkedin_icon.png

3._linkedin_icon.png

605 ms

credit-cards.png

credit-cards.png

582 ms

Accessibility Review

aromatizetrade.co.uk accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

aromatizetrade.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

aromatizetrade.co.uk SEO score

62

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aromatizetrade.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Aromatizetrade.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

aromatizetrade.co.uk

Open Graph description is not detected on the main page of Aromatize Trade. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: