Tools & Wizards About Us
aspiration.marketing screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 87% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

aspiration.marketing

Digital Marketing and Sales Expertise to help companies grow

Page Load Speed

2.4 sec in total

First Response

87 ms

Resources Loaded

1.1 sec

Page Rendered

1.1 sec

aspiration.marketing screenshot

About Website

Welcome to aspiration.marketing homepage info - get ready to check Aspiration best content for Canada right away, or after learning these important things about aspiration.marketing

A full-service digital marketing agency, Aspiration Marketing® expertise helps businesses grow through Content Marketing, SEO, PPC, Web Design, and more.

Visit aspiration.marketing

Key Findings

We analyzed Aspiration.marketing page load time and found that the first response time was 87 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

aspiration.marketing performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

82/100

10%

LCP (Largest Contentful Paint)

Value3.9 s

52/100

25%

SI (Speed Index)

Value10.1 s

9/100

10%

TBT (Total Blocking Time)

Value5,140 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.229

54/100

15%

TTI (Time to Interactive)

Value20.2 s

2/100

10%

Network Requests Diagram

aspiration.marketing

87 ms

main.min.css

33 ms

theme-overrides.min.css

54 ms

module_55986548364_custom_search_input_2021.min.css

49 ms

LanguageSwitcher.css

53 ms

Our browser made a total of 112 requests to load all elements on the main page. We found that 63% of them (71 requests) were addressed to the original Aspiration.marketing, 13% (14 requests) were made to No-cache.hubspot.com and 4% (4 requests) were made to Use.fontawesome.com. The less responsive or slowest element that took the longest time to load (681 ms) belongs to the original domain Aspiration.marketing.

Page Optimization Overview & Recommendations

Page size can be reduced by 134.5 kB (21%)

Content Size

639.2 kB

After Optimization

504.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Aspiration.marketing main page is 639.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 333.1 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 117.7 kB

  • Original 135.6 kB
  • After minification 119.5 kB
  • After compression 17.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 16.1 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 117.7 kB or 87% of the original size.

Image Optimization

-4%

Potential reduce by 6.3 kB

  • Original 142.1 kB
  • After minification 135.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Aspiration images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 7.4 kB

  • Original 333.1 kB
  • After minification 333.1 kB
  • After compression 325.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-11%

Potential reduce by 3.1 kB

  • Original 28.5 kB
  • After minification 28.5 kB
  • After compression 25.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Aspiration.marketing needs all CSS files to be minified and compressed as it can save up to 3.1 kB or 11% of the original size.

Requests Breakdown

Number of requests can be reduced by 43 (40%)

Requests Now

107

After Optimization

64

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 107 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Aspiration. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

aspiration.marketing

aspiration.marketing

87 ms

main.min.css

main.min.css

33 ms

theme-overrides.min.css

theme-overrides.min.css

54 ms

module_55986548364_custom_search_input_2021.min.css

module_55986548364_custom_search_input_2021.min.css

49 ms

LanguageSwitcher.css

LanguageSwitcher.css

53 ms

module_115965942806_Mega_Menu_2023.min.css

module_115965942806_Mega_Menu_2023.min.css

49 ms

module_58317024687_home-hero.min.css

module_58317024687_home-hero.min.css

65 ms

module_58147359101_icon-cards.min.css

module_58147359101_icon-cards.min.css

66 ms

module_58146151434_text-section.min.css

module_58146151434_text-section.min.css

121 ms

rss_post_listing.css

rss_post_listing.css

79 ms

module_59106087348_customer-grid.min.css

module_59106087348_customer-grid.min.css

90 ms

module_58319182860_recent-posts.min.css

module_58319182860_recent-posts.min.css

111 ms

module_154045801843_footer-nav-v2.min.css

module_154045801843_footer-nav-v2.min.css

108 ms

ae599fe139.js

ae599fe139.js

180 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

27 ms

current.js

current.js

110 ms

254e305a6c.js

254e305a6c.js

70 ms

embed.js

embed.js

44 ms

main.min.js

main.min.js

110 ms

project.js

project.js

170 ms

module_55986548364_custom_search_input_2021.min.js

module_55986548364_custom_search_input_2021.min.js

177 ms

project.js

project.js

175 ms

module_115965942806_Mega_Menu_2023.min.js

module_115965942806_Mega_Menu_2023.min.js

175 ms

module_58317024687_home-hero.min.js

module_58317024687_home-hero.min.js

174 ms

rss_listing_asset.js

rss_listing_asset.js

175 ms

v2.js

v2.js

267 ms

1686933.js

1686933.js

303 ms

index.js

index.js

279 ms

css2

css2

27 ms

gtm.js

gtm.js

165 ms

search-icon-hi.png

search-icon-hi.png

530 ms

fb914c75-365a-4de9-a8af-6e41b5ba9e06.png

fb914c75-365a-4de9-a8af-6e41b5ba9e06.png

211 ms

e2cf4a73-0b02-4591-9588-1929a0a3a2c4.png

e2cf4a73-0b02-4591-9588-1929a0a3a2c4.png

349 ms

ef4dbb3b-b169-4c2e-be8b-6a928e5a82ba.png

ef4dbb3b-b169-4c2e-be8b-6a928e5a82ba.png

349 ms

84c1a16d-eefa-4ff3-84d0-d5a07503fd46.png

84c1a16d-eefa-4ff3-84d0-d5a07503fd46.png

349 ms

4983c01b-42b3-45f0-872b-d4b83cfe6d5d.png

4983c01b-42b3-45f0-872b-d4b83cfe6d5d.png

348 ms

de83a1bf-a6d8-4516-97ff-07a13b4e6147.png

de83a1bf-a6d8-4516-97ff-07a13b4e6147.png

332 ms

1d1b7b88-6c9a-4255-92c4-e767b4914114.png

1d1b7b88-6c9a-4255-92c4-e767b4914114.png

351 ms

c0ef865f-a954-4514-8a26-c2b8852e67e0.png

c0ef865f-a954-4514-8a26-c2b8852e67e0.png

410 ms

1b7f56a5-d6f3-4cd3-8dcf-9eb21f869ccf.png

1b7f56a5-d6f3-4cd3-8dcf-9eb21f869ccf.png

412 ms

a6cab00c-450d-4cc7-bba9-cbaf41781a0e.png

a6cab00c-450d-4cc7-bba9-cbaf41781a0e.png

442 ms

aea6a8be-9235-41cd-b926-5fa075a72d12.png

aea6a8be-9235-41cd-b926-5fa075a72d12.png

410 ms

915b7101-5a1a-49fa-a2f8-4f903c3c1ae4.png

915b7101-5a1a-49fa-a2f8-4f903c3c1ae4.png

409 ms

e3ccaef5-ca12-4e29-8c7c-9f59142a6458.png

e3ccaef5-ca12-4e29-8c7c-9f59142a6458.png

409 ms

7e11e785-5f6a-46c4-89cf-ad2219ab04d0.png

7e11e785-5f6a-46c4-89cf-ad2219ab04d0.png

494 ms

am_logo_black.png

am_logo_black.png

126 ms

aspiration.marketing

aspiration.marketing

124 ms

Aspiration%20Marketing%20Agency.webp

Aspiration%20Marketing%20Agency.webp

127 ms

planning_icon.svg

planning_icon.svg

124 ms

seo_op_icon.svg

seo_op_icon.svg

180 ms

web_design.svg

web_design.svg

178 ms

web_analytics_icon.svg

web_analytics_icon.svg

183 ms

ppc_icon.svg

ppc_icon.svg

181 ms

career_icon.svg

career_icon.svg

213 ms

market_monitoring_icon.svg

market_monitoring_icon.svg

185 ms

hubspot_services_icon.svg

hubspot_services_icon.svg

197 ms

social_network_icon.svg

social_network_icon.svg

218 ms

seo_training_icon.svg

seo_training_icon.svg

215 ms

affiliate_marketing_icon.svg

affiliate_marketing_icon.svg

217 ms

am_cta_bg.webp

am_cta_bg.webp

329 ms

intertec_customer_logo.png

intertec_customer_logo.png

345 ms

goodvision_DARK_bottom_logos.png

goodvision_DARK_bottom_logos.png

345 ms

yarooms_bottom_logos.png

yarooms_bottom_logos.png

488 ms

simplicity_customer_logo.png

simplicity_customer_logo.png

348 ms

medicai_bottom_logo.png

medicai_bottom_logo.png

457 ms

intercash_logo2.png

intercash_logo2.png

407 ms

truly_bottom_logo.png

truly_bottom_logo.png

406 ms

tele-data_bottom_logos.png

tele-data_bottom_logos.png

426 ms

remitr_bottom_logos.png

remitr_bottom_logos.png

407 ms

ui-path_customer_logo.png

ui-path_customer_logo.png

458 ms

urbanair_bottom_logos.png

urbanair_bottom_logos.png

447 ms

regular.woff

regular.woff

447 ms

font

font

136 ms

locad_customer_logo.png

locad_customer_logo.png

479 ms

k2_bottom_logos.png

k2_bottom_logos.png

478 ms

druid_customer_logo.png

druid_customer_logo.png

536 ms

uber-cloud_customer_logo.png

uber-cloud_customer_logo.png

681 ms

Blog_SEO_Anchor%20Text.webp

Blog_SEO_Anchor%20Text.webp

528 ms

ae599fe139.css

ae599fe139.css

92 ms

Blog_HSS_%20HubSpot%20Marketing%20Hub%20Implementation-1.webp

Blog_HSS_%20HubSpot%20Marketing%20Hub%20Implementation-1.webp

445 ms

GoogleSans-Regular.ttf

GoogleSans-Regular.ttf

233 ms

Blog_AI_Retargeting%20How%20to%20Re-Engage%20Abandoned%20Leads%20and%20Customers.webp

Blog_AI_Retargeting%20How%20to%20Re-Engage%20Abandoned%20Leads%20and%20Customers.webp

527 ms

am_sub_bg.webp

am_sub_bg.webp

534 ms

am_logo_white.png

am_logo_white.png

612 ms

platinum-badge-color.png

platinum-badge-color.png

459 ms

Expertise.png

Expertise.png

680 ms

top-digital-marketing-companies.svg

top-digital-marketing-companies.svg

519 ms

js

js

49 ms

hotjar-1608953.js

hotjar-1608953.js

156 ms

tags.js

tags.js

238 ms

equally-widget.min.js

equally-widget.min.js

285 ms

PartnerBadgeClickable.svg

PartnerBadgeClickable.svg

493 ms

x-twitter.svg

x-twitter.svg

493 ms

font-awesome-css.min.css

font-awesome-css.min.css

144 ms

modules.bab19612e24942353c1e.js

modules.bab19612e24942353c1e.js

147 ms

feed

feed

321 ms

feed

feed

325 ms

feed

feed

319 ms

feed

feed

346 ms

feed

feed

360 ms

feed

feed

358 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

115 ms

banner.js

banner.js

109 ms

collectedforms.js

collectedforms.js

163 ms

conversations-embed.js

conversations-embed.js

127 ms

web-interactives-embed.js

web-interactives-embed.js

160 ms

1686933.js

1686933.js

169 ms

feedbackweb-new.js

feedbackweb-new.js

127 ms

leadflows.js

leadflows.js

125 ms

destinations.min.js

destinations.min.js

185 ms

tracking.min.js

tracking.min.js

199 ms

p

p

147 ms

Accessibility Review

aspiration.marketing accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

aspiration.marketing best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

aspiration.marketing SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aspiration.marketing can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Aspiration.marketing main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

aspiration.marketing

Open Graph data is detected on the main page of Aspiration. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: