Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

atpadvertising.com

ATP Advertising & Marketing | Digital Advertising Agency | Leeds

Page Load Speed

2.1 sec in total

First Response

85 ms

Resources Loaded

1.8 sec

Page Rendered

158 ms

atpadvertising.com screenshot

About Website

Welcome to atpadvertising.com homepage info - get ready to check ATP Advertising best content right away, or after learning these important things about atpadvertising.com

Full Service Advertising Agency. Reliable, cost effective Service - specialising in Digital Online Marketing, Press, Print, DM, TV, Media Buying & Branding

Visit atpadvertising.com

Key Findings

We analyzed Atpadvertising.com page load time and found that the first response time was 85 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

atpadvertising.com performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

75/100

10%

LCP (Largest Contentful Paint)

Value10.0 s

0/100

25%

SI (Speed Index)

Value9.6 s

11/100

10%

TBT (Total Blocking Time)

Value1,210 ms

20/100

30%

CLS (Cumulative Layout Shift)

Value0.069

96/100

15%

TTI (Time to Interactive)

Value12.4 s

14/100

10%

Network Requests Diagram

atpadvertising.com

85 ms

www.atpadvertising.com

86 ms

require.min.js

32 ms

main-r.min.js

35 ms

bt

30 ms

Our browser made a total of 162 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original Atpadvertising.com, 93% (151 requests) were made to Static.parastorage.com and 3% (5 requests) were made to Frog.wix.com. The less responsive or slowest element that took the longest time to load (421 ms) relates to the external source Static.wixstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 3.0 MB (74%)

Content Size

4.0 MB

After Optimization

1.0 MB

In fact, the total size of Atpadvertising.com main page is 4.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 3.7 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 216.7 kB

  • Original 250.1 kB
  • After minification 249.8 kB
  • After compression 33.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 216.7 kB or 87% of the original size.

JavaScript Optimization

-74%

Potential reduce by 2.7 MB

  • Original 3.7 MB
  • After minification 3.7 MB
  • After compression 976.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 2.7 MB or 74% of the original size.

CSS Optimization

-30%

Potential reduce by 6.4 kB

  • Original 21.5 kB
  • After minification 19.9 kB
  • After compression 15.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Atpadvertising.com needs all CSS files to be minified and compressed as it can save up to 6.4 kB or 30% of the original size.

Requests Breakdown

Number of requests can be reduced by 154 (97%)

Requests Now

159

After Optimization

5

The browser has sent 159 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ATP Advertising. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 150 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

atpadvertising.com accessibility score

77

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

atpadvertising.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

atpadvertising.com SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Atpadvertising.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Atpadvertising.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of PARSED_DOMAIN, but there is no image specified in description. It would be a good idea for the website admin to select a nice image that can properly represent the website in Open Graph data, otherwise the first found image will be taken for this purpose and social media information block will look like this: