Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

auraoutdoors.com

hammock,umbrella,zero gravity chair-auraoutdoors.com

Page Load Speed

8.5 sec in total

First Response

1 sec

Resources Loaded

7.1 sec

Page Rendered

361 ms

auraoutdoors.com screenshot

About Website

Welcome to auraoutdoors.com homepage info - get ready to check Auraoutdoors best content right away, or after learning these important things about auraoutdoors.com

Aura Outdoor Inc.

Visit auraoutdoors.com

Key Findings

We analyzed Auraoutdoors.com page load time and found that the first response time was 1 sec and then it took 7.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

auraoutdoors.com performance score

0

Network Requests Diagram

auraoutdoors.com

1010 ms

metinfo.css

230 ms

jQuery1.7.2.js

676 ms

stmenu.js

454 ms

cd.js

461 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that all of those requests were addressed to Auraoutdoors.com and no external sources were called. The less responsive or slowest element that took the longest time to load (3.2 sec) belongs to the original domain Auraoutdoors.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 228.8 kB (25%)

Content Size

918.6 kB

After Optimization

689.8 kB

In fact, the total size of Auraoutdoors.com main page is 918.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 628.2 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 20.0 kB

  • Original 23.2 kB
  • After minification 21.7 kB
  • After compression 3.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 20.0 kB or 86% of the original size.

Image Optimization

-3%

Potential reduce by 17.7 kB

  • Original 628.2 kB
  • After minification 610.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Auraoutdoors images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 171.6 kB

  • Original 243.4 kB
  • After minification 237.7 kB
  • After compression 71.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 171.6 kB or 71% of the original size.

CSS Optimization

-82%

Potential reduce by 19.5 kB

  • Original 23.9 kB
  • After minification 20.2 kB
  • After compression 4.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Auraoutdoors.com needs all CSS files to be minified and compressed as it can save up to 19.5 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (34%)

Requests Now

38

After Optimization

25

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Auraoutdoors. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors

auraoutdoors.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Auraoutdoors.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Auraoutdoors.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Auraoutdoors. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: