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avalara.com screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

avalara.com

Tax Compliance Software | Avalara

Page Load Speed

2.4 sec in total

First Response

8 ms

Resources Loaded

673 ms

Page Rendered

1.7 sec

avalara.com screenshot

About Website

Click here to check amazing Avalara content for United States. Otherwise, check out these important facts you probably never knew about avalara.com

Automate your sales tax compliance with Avalara. Our automated tax compliance software helps your business streamline sales tax reporting and filing.

Visit avalara.com

Key Findings

We analyzed Avalara.com page load time and found that the first response time was 8 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

avalara.com performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value19.3 s

0/100

10%

LCP (Largest Contentful Paint)

Value30.1 s

0/100

25%

SI (Speed Index)

Value22.1 s

0/100

10%

TBT (Total Blocking Time)

Value10,630 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value44.6 s

0/100

10%

Network Requests Diagram

avalara.com

8 ms

avalara.com

16 ms

index.html

32 ms

otSDKStub.js

84 ms

headerclienlibs.lc-19ddf70e970be439f61d03717740022d-lc.min.js

47 ms

Our browser made a total of 84 requests to load all elements on the main page. We found that 83% of them (70 requests) were addressed to the original Avalara.com, 4% (3 requests) were made to Cdn.cookielaw.org and 2% (2 requests) were made to Static.cloud.coveo.com. The less responsive or slowest element that took the longest time to load (316 ms) relates to the external source Apis.google.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 798.8 kB (51%)

Content Size

1.6 MB

After Optimization

754.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Avalara.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 920.2 kB which makes up the majority of the site volume.

HTML Optimization

-95%

Potential reduce by 451.5 kB

  • Original 477.2 kB
  • After minification 317.5 kB
  • After compression 25.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 159.7 kB, which is 33% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 451.5 kB or 95% of the original size.

Image Optimization

-19%

Potential reduce by 29.1 kB

  • Original 155.3 kB
  • After minification 126.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Avalara needs image optimization as it can save up to 29.1 kB or 19% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-35%

Potential reduce by 318.1 kB

  • Original 920.2 kB
  • After minification 920.2 kB
  • After compression 602.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 318.1 kB or 35% of the original size.

CSS Optimization

-24%

Potential reduce by 143 B

  • Original 597 B
  • After minification 597 B
  • After compression 454 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Avalara.com needs all CSS files to be minified and compressed as it can save up to 143 B or 24% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (51%)

Requests Now

71

After Optimization

35

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Avalara. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

avalara.com

avalara.com

8 ms

avalara.com

avalara.com

16 ms

index.html

index.html

32 ms

otSDKStub.js

otSDKStub.js

84 ms

headerclienlibs.lc-19ddf70e970be439f61d03717740022d-lc.min.js

headerclienlibs.lc-19ddf70e970be439f61d03717740022d-lc.min.js

47 ms

clientlib-dependencies.lc-ad54f74e05695b38888ab866fa7856fa-lc.min.js

clientlib-dependencies.lc-ad54f74e05695b38888ab866fa7856fa-lc.min.js

36 ms

clientlib-navigation.lc-27b6f1f9e760ba4c5c73776d2550007b-lc.min.js

clientlib-navigation.lc-27b6f1f9e760ba4c5c73776d2550007b-lc.min.js

53 ms

css2

css2

81 ms

launch-EN7ec7639aa6e24b7990a871613c436dc5.min.js

launch-EN7ec7639aa6e24b7990a871613c436dc5.min.js

73 ms

avalara.lc-e665fc188c72cd293920e4ab2c3be519-lc.min.css

avalara.lc-e665fc188c72cd293920e4ab2c3be519-lc.min.css

64 ms

avaform.lc-1e841cf99c5a1db675fa025de1039578-lc.min.css

avaform.lc-1e841cf99c5a1db675fa025de1039578-lc.min.css

52 ms

clientlib-dependencies.lc-82affc5cc7fe06895772262735a0277c-lc.min.css

clientlib-dependencies.lc-82affc5cc7fe06895772262735a0277c-lc.min.css

52 ms

clientlib-skylab.lc-9bc4195ef70cc11824a2ba72fc1aa379-lc.min.css

clientlib-skylab.lc-9bc4195ef70cc11824a2ba72fc1aa379-lc.min.css

61 ms

clientlib-navigation.lc-1e7474e7c7c24443bca701851d6321e6-lc.min.css

clientlib-navigation.lc-1e7474e7c7c24443bca701851d6321e6-lc.min.css

62 ms

platform.js

platform.js

316 ms

atomic.esm.js

atomic.esm.js

71 ms

coveo.css

coveo.css

69 ms

react-micro-service-bundle.js

react-micro-service-bundle.js

73 ms

eloqua-pixel-onetrust.js

eloqua-pixel-onetrust.js

75 ms

datalayer.lc-70c682693d11d631de76a69ef5927148-lc.min.js

datalayer.lc-70c682693d11d631de76a69ef5927148-lc.min.js

61 ms

avalara.lc-3f711fe25e08c944aed46e5feba9a16c-lc.min.js

avalara.lc-3f711fe25e08c944aed46e5feba9a16c-lc.min.js

63 ms

avaform.lc-76d30270d2f628db8ec893b183beba58-lc.min.js

avaform.lc-76d30270d2f628db8ec893b183beba58-lc.min.js

62 ms

utilities.js

utilities.js

64 ms

datasource-min.js

datasource-min.js

69 ms

2c26f39e-47ab-495c-9ae9-27514fb75b96.json

2c26f39e-47ab-495c-9ae9-27514fb75b96.json

232 ms

corporate_home_2_u15612.svg

corporate_home_2_u15612.svg

129 ms

zillow-logo.svg

zillow-logo.svg

72 ms

converse-logo.svg

converse-logo.svg

77 ms

netflix-logo.svg

netflix-logo.svg

75 ms

box-logo1.svg

box-logo1.svg

73 ms

thule-logo-1.svg

thule-logo-1.svg

85 ms

product-automation-2.png

product-automation-2.png

76 ms

product-automation-2.svg

product-automation-2.svg

86 ms

atc--merchandising-ads.png

atc--merchandising-ads.png

81 ms

calculations-icon-notext.svg

calculations-icon-notext.svg

77 ms

returns-icon-notext.svg

returns-icon-notext.svg

82 ms

registrations-icon-notext.svg

registrations-icon-notext.svg

79 ms

documents-icon-notext.svg

documents-icon-notext.svg

99 ms

icon-checkmark-16-orange.svg

icon-checkmark-16-orange.svg

107 ms

play-icon.svg

play-icon.svg

100 ms

tile-line-teal.svg

tile-line-teal.svg

103 ms

icon-region-us.svg

icon-region-us.svg

101 ms

vertical-rule-avalarahhh.svg

vertical-rule-avalarahhh.svg

106 ms

international1.svg

international1.svg

104 ms

divider-horizontal.svg

divider-horizontal.svg

105 ms

integration-rectangle-shopifyplus.svg

integration-rectangle-shopifyplus.svg

124 ms

integration-rectangle-quickbooks.svg

integration-rectangle-quickbooks.svg

112 ms

integration-rectangle-woocommerce.svg

integration-rectangle-woocommerce.svg

113 ms

integration-rectangle-oraclenetsuite.svg

integration-rectangle-oraclenetsuite.svg

108 ms

integration-rectangle-stripe.svg

integration-rectangle-stripe.svg

109 ms

integration-rectangle-microsoftdynamics2.svg

integration-rectangle-microsoftdynamics2.svg

110 ms

integration-rectangle-adobe-experience-cloud.svg

integration-rectangle-adobe-experience-cloud.svg

117 ms

integration-rectangle-infor.svg

integration-rectangle-infor.svg

114 ms

integration-rectangle-sage1.svg

integration-rectangle-sage1.svg

119 ms

integration-rectangle-shopify.svg

integration-rectangle-shopify.svg

118 ms

integration-rectangle-amazon.svg

integration-rectangle-amazon.svg

121 ms

integration-rectangle-bigcommerce.svg

integration-rectangle-bigcommerce.svg

129 ms

miir-logo1.png

miir-logo1.png

125 ms

document-thumbnail-forrester-tei-report.png

document-thumbnail-forrester-tei-report.png

129 ms

faq-tile-image.svg

faq-tile-image.svg

124 ms

ava-bug.svg

ava-bug.svg

127 ms

location

location

208 ms

caret-large-gray-mobile.svg

caret-large-gray-mobile.svg

75 ms

united-states.png

united-states.png

75 ms

orange-checkmark.svg

orange-checkmark.svg

75 ms

australia.png

australia.png

73 ms

brazil.png

brazil.png

76 ms

europe-flag.png

europe-flag.png

74 ms

France.jpg

France.jpg

132 ms

Germany.jpg

Germany.jpg

131 ms

india-flag.png

india-flag.png

131 ms

new-zealand.png

new-zealand.png

128 ms

singapore-flag.png

singapore-flag.png

114 ms

SourceSansPro-Bold.ttf

SourceSansPro-Bold.ttf

81 ms

skylab-mx-icons.ttf

skylab-mx-icons.ttf

141 ms

icomoon.ttf

icomoon.ttf

82 ms

icomoon.ttf

icomoon.ttf

81 ms

source-sans-pro-400.woff

source-sans-pro-400.woff

142 ms

source-sans-pro-300.woff

source-sans-pro-300.woff

81 ms

source-sans-pro-600.woff

source-sans-pro-600.woff

140 ms

source-sans-pro-700.woff

source-sans-pro-700.woff

141 ms

1Ptyg83HX_SGhgqO0yLcmjzUAuWexRNWwaA.ttf

1Ptyg83HX_SGhgqO0yLcmjzUAuWexRNWwaA.ttf

143 ms

SkylabSystemIconFont24-v27.ttf

SkylabSystemIconFont24-v27.ttf

140 ms

otBannerSdk.js

otBannerSdk.js

56 ms

Accessibility Review

avalara.com accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

High

[lang] attributes do not have a valid value

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

avalara.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

avalara.com SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Avalara.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Avalara.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

avalara.com

Open Graph data is detected on the main page of Avalara. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: