7.5 sec in total
159 ms
3.2 sec
4.1 sec
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Visit avalaramarketingcenter.comWe analyzed Avalaramarketingcenter.com page load time and found that the first response time was 159 ms and then it took 7.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.
avalaramarketingcenter.com performance score
name
value
score
weighting
Value9.5 s
0/100
10%
Value18.6 s
0/100
25%
Value46.3 s
0/100
10%
Value71,750 ms
0/100
30%
Value0.011
100/100
15%
Value98.8 s
0/100
10%
159 ms
275 ms
513 ms
174 ms
445 ms
Our browser made a total of 70 requests to load all elements on the main page. We found that 3% of them (2 requests) were addressed to the original Avalaramarketingcenter.com, 79% (55 requests) were made to Avalara.com and 4% (3 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Avalara.com.
Page size can be reduced by 623.1 kB (30%)
2.1 MB
1.5 MB
In fact, the total size of Avalaramarketingcenter.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.
Potential reduce by 579.9 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 263.6 kB, which is 39% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 579.9 kB or 85% of the original size.
Potential reduce by 41.2 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Avalara Marketingcenter images are well optimized though.
Potential reduce by 2.0 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.
Potential reduce by 149 B
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Avalaramarketingcenter.com needs all CSS files to be minified and compressed as it can save up to 149 B or 27% of the original size.
Number of requests can be reduced by 20 (31%)
64
44
The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Avalara Marketingcenter. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.
avalaramarketingcenter.com
159 ms
avalaramarketingcenter.com
275 ms
index.html
513 ms
otSDKStub.js
174 ms
headerclienlibs.min.19ddf70e970be439f61d03717740022d.js
445 ms
css2
253 ms
launch-EN7ec7639aa6e24b7990a871613c436dc5.min.js
265 ms
avalara.min.f6498f10caeae63a305af14155441a61.css
638 ms
avaform.min.1e841cf99c5a1db675fa025de1039578.css
298 ms
platform.js
229 ms
atomic.esm.js
263 ms
coveo.css
263 ms
react-micro-service-bundle.js
167 ms
eloqua-pixel-onetrust.js
169 ms
datalayer.min.70c682693d11d631de76a69ef5927148.js
130 ms
avalara.min.f7fea133a1b915ae2d95213b36f8840b.js
759 ms
utilities.js
125 ms
datasource-min.js
133 ms
2c26f39e-47ab-495c-9ae9-27514fb75b96.json
77 ms
location
64 ms
otBannerSdk.js
36 ms
corporate_home_2_u15612.svg
149 ms
navigation-caret.svg
145 ms
vertical-rule-avalarahhh.svg
141 ms
hero-Avalarahhhhh2x.jpg
1546 ms
icon-checkmark-16-orange.svg
145 ms
teamfocus-photo-general.png
1027 ms
chooseproducts-photo-general.png
271 ms
enhancecustomer-photo-general.png
269 ms
improveaccuracy-photo-general.png
333 ms
united-states-solutions.png
151 ms
international-solutions.png
211 ms
registrations-icon-notext.svg
270 ms
calculations-icon-notext.svg
333 ms
returns-icon-notext.svg
344 ms
documents-icon-notext.svg
348 ms
insights-icon-notext.svg
395 ms
play-icon.svg
391 ms
integration-rectangle-shopifyplus.svg
401 ms
integration-rectangle-quickbooks.svg
413 ms
integration-rectangle-woocommerce.svg
454 ms
integration-rectangle-oraclenetsuite.svg
458 ms
integration-rectangle-stripe.svg
470 ms
integration-rectangle-microsoftdynamics2.svg
477 ms
integration-rectangle-magento.svg
514 ms
integration-rectangle-infor.svg
518 ms
integration-rectangle-sage.svg
530 ms
integration-rectangle-shopify.svg
552 ms
integration-rectangle-amazon.svg
578 ms
integration-rectangle-bigcommerce.svg
583 ms
miir-logo.png
594 ms
blog-economic-nexus-tile-image.png
740 ms
blog-metaverse-blog-tile-image.png
695 ms
Blog2021-hero-Monthly-Roundup-thumbnail-350x180.png
640 ms
pause-dark.svg
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faq-tile-image.svg
705 ms
atc-midyear-thumbnail-v3.svg
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RSB-tile-image.png
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accountant-tile-image.png
695 ms
ava-bug.svg
674 ms
SourceSansPro-Bold.ttf
721 ms
icomoon.ttf
755 ms
caret-large-gray-mobile.svg
696 ms
united-states.png
751 ms
orange-checkmark.svg
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brazil.png
747 ms
europe-flag.png
688 ms
india-flag.png
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Germany.jpg
672 ms
France.jpg
671 ms
avalaramarketingcenter.com accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-*] attributes do not match their roles
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Internationalization and localization
These are opportunities to improve the interpretation of your content by users in different locales.
Impact
Issue
<html> element does not have a [lang] attribute
[lang] attributes do not have a valid value
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Image elements do not have [alt] attributes
Links do not have a discernible name
Tables and lists
These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.
Impact
Issue
Lists do not contain only <li> elements and script supporting elements (<script> and <template>).
avalaramarketingcenter.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Displays images with incorrect aspect ratio
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Missing source maps for large first-party JavaScript
avalaramarketingcenter.com SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Image elements do not have [alt] attributes
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Avalaramarketingcenter.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Avalaramarketingcenter.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
avalaramarketingcenter.com
Open Graph data is detected on the main page of Avalara Marketingcenter. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: