Report Summary

  • 96

    Performance

    Renders faster than
    94% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 82% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

avenuelondon.co.uk

Graphic Design Agency London | Branding | Print | Website Design | Avenue

Page Load Speed

1.7 sec in total

First Response

618 ms

Resources Loaded

966 ms

Page Rendered

101 ms

avenuelondon.co.uk screenshot

About Website

Welcome to avenuelondon.co.uk homepage info - get ready to check Avenue London best content right away, or after learning these important things about avenuelondon.co.uk

Avenue graphic design agency London. We are an independent graphic design agency creating creating communications for brands, print, and screen.

Visit avenuelondon.co.uk

Key Findings

We analyzed Avenuelondon.co.uk page load time and found that the first response time was 618 ms and then it took 1.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

avenuelondon.co.uk performance score

96

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.0 s

83/100

10%

LCP (Largest Contentful Paint)

Value2.2 s

95/100

25%

SI (Speed Index)

Value2.9 s

95/100

10%

TBT (Total Blocking Time)

Value30 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value2.2 s

99/100

10%

Network Requests Diagram

avenuelondon.co.uk

618 ms

style.css

88 ms

jquery.js

166 ms

jquery.loadmask.js

167 ms

jquery.bxslider.js

171 ms

Our browser made a total of 20 requests to load all elements on the main page. We found that 90% of them (18 requests) were addressed to the original Avenuelondon.co.uk, 10% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (618 ms) belongs to the original domain Avenuelondon.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 16.6 kB (44%)

Content Size

37.4 kB

After Optimization

20.8 kB

In fact, the total size of Avenuelondon.co.uk main page is 37.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 5% of websites need less resources to load. HTML takes 20.2 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 16.6 kB

  • Original 20.2 kB
  • After minification 18.6 kB
  • After compression 3.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 16.6 kB or 82% of the original size.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 17.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

We found no issues to fix!

Requests Now

2

After Optimization

2

The browser has sent 2 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Avenue London. According to our analytics all requests are already optimized.

Accessibility Review

avenuelondon.co.uk accessibility score

93

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

avenuelondon.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

High

Browser errors were logged to the console

SEO Factors

avenuelondon.co.uk SEO score

75

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Avenuelondon.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Avenuelondon.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Avenue London. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: