Report Summary

  • 7

    Performance

    Renders faster than
    21% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

avon.com.tr

Avon Türkiye Resmi Satış Sitesi

Page Load Speed

4.5 sec in total

First Response

608 ms

Resources Loaded

3.6 sec

Page Rendered

267 ms

avon.com.tr screenshot

About Website

Visit avon.com.tr now to see the best up-to-date Avon content for Turkey and also check out these interesting facts you probably never knew about avon.com.tr

Orijinal Avon Ürünleri ve Güncel Avon Kataloğu! Siparişin kargo ile direkt evine gelsin. Üstelik 350 TL ve üzeri Kargo BEDAVA!

Visit avon.com.tr

Key Findings

We analyzed Avon.com.tr page load time and found that the first response time was 608 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

avon.com.tr performance score

7

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.4 s

2/100

10%

LCP (Largest Contentful Paint)

Value20.3 s

0/100

25%

SI (Speed Index)

Value11.9 s

4/100

10%

TBT (Total Blocking Time)

Value5,310 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.284

42/100

15%

TTI (Time to Interactive)

Value23.0 s

1/100

10%

Network Requests Diagram

kozmetik.avon.com.tr

608 ms

coreCss

403 ms

externalCss

282 ms

TopJs

488 ms

satelliteLib-cbb437a8556acc32f04df8edf5cf11674f0fd526.js

214 ms

Our browser made a total of 67 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Avon.com.tr, 25% (17 requests) were made to Kozmetik.avon.com.tr and 4% (3 requests) were made to Assets.adobedtm.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Kozmetik.avon.com.tr.

Page Optimization Overview & Recommendations

Page size can be reduced by 516.7 kB (26%)

Content Size

2.0 MB

After Optimization

1.4 MB

In fact, the total size of Avon.com.tr main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 215.2 kB

  • Original 265.7 kB
  • After minification 226.9 kB
  • After compression 50.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 38.8 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 215.2 kB or 81% of the original size.

Image Optimization

-5%

Potential reduce by 62.1 kB

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Avon images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 239.3 kB

  • Original 339.3 kB
  • After minification 313.9 kB
  • After compression 99.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 239.3 kB or 71% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (29%)

Requests Now

65

After Optimization

46

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Avon. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

avon.com.tr accessibility score

91

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

avon.com.tr best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

avon.com.tr SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    TR

  • Language Claimed

    TR

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Avon.com.tr can be misinterpreted by Google and other search engines. Our service has detected that Turkish is used on the page, and it matches the claimed language. Our system also found out that Avon.com.tr main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Avon. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: