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axis-connection.com screenshot

Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

axis-connection.com

AXIS MEDIA Hong Kong- New Digital Media Publisher| Mobile Marketing Solution | Programmatic Media Solution

Page Load Speed

8.5 sec in total

First Response

56 ms

Resources Loaded

7.7 sec

Page Rendered

710 ms

axis-connection.com screenshot

About Website

Visit axis-connection.com now to see the best up-to-date AXIS Connection content and also check out these interesting facts you probably never knew about axis-connection.com

AXIS MEDIA Hong Kong is a marketing technology and media services company specializing in video and mobile advertising. Providing advanced targeting technology to effectively engage brands and target ...

Visit axis-connection.com

Key Findings

We analyzed Axis-connection.com page load time and found that the first response time was 56 ms and then it took 8.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

axis-connection.com performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

67/100

10%

LCP (Largest Contentful Paint)

Value4.1 s

46/100

25%

SI (Speed Index)

Value14.6 s

1/100

10%

TBT (Total Blocking Time)

Value4,410 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.013

100/100

15%

TTI (Time to Interactive)

Value22.2 s

1/100

10%

Network Requests Diagram

axis-connection.com

56 ms

axis-connection.com

417 ms

retina.min.js

224 ms

bootstrap.min.css

505 ms

animate.css

427 ms

Our browser made a total of 156 requests to load all elements on the main page. We found that 76% of them (118 requests) were addressed to the original Axis-connection.com, 8% (12 requests) were made to Fonts.gstatic.com and 5% (8 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (3 sec) belongs to the original domain Axis-connection.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 347.1 kB (2%)

Content Size

15.5 MB

After Optimization

15.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Axis-connection.com main page is 15.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 15.0 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 86.1 kB

  • Original 102.9 kB
  • After minification 70.2 kB
  • After compression 16.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 32.7 kB, which is 32% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 86.1 kB or 84% of the original size.

Image Optimization

-2%

Potential reduce by 250.6 kB

  • Original 15.0 MB
  • After minification 14.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. AXIS Connection images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 8.6 kB

  • Original 325.8 kB
  • After minification 325.7 kB
  • After compression 317.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 1.8 kB

  • Original 98.6 kB
  • After minification 98.6 kB
  • After compression 96.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Axis-connection.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 36 (26%)

Requests Now

141

After Optimization

105

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 141 CSS, Javascripts, AJAX and image requests in order to completely render the main page of AXIS Connection. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

axis-connection.com

axis-connection.com

56 ms

axis-connection.com

axis-connection.com

417 ms

retina.min.js

retina.min.js

224 ms

bootstrap.min.css

bootstrap.min.css

505 ms

animate.css

animate.css

427 ms

font-awesome.min.css

font-awesome.min.css

36 ms

et-line-font.css

et-line-font.css

221 ms

css

css

39 ms

css

css

56 ms

css

css

60 ms

jcagency.css

jcagency.css

432 ms

styles-switcher.css

styles-switcher.css

385 ms

owl.carousel.css

owl.carousel.css

419 ms

owl.theme.css

owl.theme.css

419 ms

owl.transitions.css

owl.transitions.css

594 ms

custom.css

custom.css

628 ms

cookieconsent.min.css

cookieconsent.min.css

37 ms

cookieconsent.min.js

cookieconsent.min.js

45 ms

email-decode.min.js

email-decode.min.js

239 ms

jquery-1.12.2.min.js

jquery-1.12.2.min.js

633 ms

bootstrap.min.js

bootstrap.min.js

537 ms

jquery.easing.min.js

jquery.easing.min.js

13 ms

classie.js

classie.js

524 ms

cbpAnimatedHeader.js

cbpAnimatedHeader.js

527 ms

owl.carousel.js

owl.carousel.js

1009 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

1010 ms

pace.min.js

pace.min.js

841 ms

jqBootstrapValidation.js

jqBootstrapValidation.js

1015 ms

contact_me.js

contact_me.js

1014 ms

jquery.viewportchecker.js

jquery.viewportchecker.js

1016 ms

agency.js

agency.js

1087 ms

js

js

56 ms

style.switcher.js

style.switcher.js

1087 ms

js

js

72 ms

B0PsjPg88yg

B0PsjPg88yg

162 ms

CNNIV94ZngQ

CNNIV94ZngQ

545 ms

App-open-Edm-psd_21.jpg

App-open-Edm-psd_21.jpg

1210 ms

logo.png

logo.png

624 ms

banner1_01.png

banner1_01.png

1064 ms

mouse.png

mouse.png

623 ms

banner2_01.png

banner2_01.png

1210 ms

banner3_01.png

banner3_01.png

1442 ms

service1.png

service1.png

948 ms

service2.png

service2.png

950 ms

service3.png

service3.png

951 ms

service4.png

service4.png

1067 ms

bg_marble.jpg

bg_marble.jpg

1517 ms

media1.png

media1.png

1068 ms

media2.png

media2.png

1211 ms

media3.png

media3.png

1214 ms

media4.png

media4.png

1221 ms

mobile1.png

mobile1.png

1278 ms

mobile2.png

mobile2.png

1352 ms

mobile3.png

mobile3.png

1413 ms

mobile4.png

mobile4.png

1424 ms

1.jpg

1.jpg

1670 ms

2.jpg

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1743 ms

3.jpg

3.jpg

1800 ms

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1816 ms

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1843 ms

6.jpg

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1847 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjojISmb2Rm.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjojISmb2Rm.ttf

16 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjo0oSmb2Rm.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjo0oSmb2Rm.ttf

33 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjojIWmb2Rm.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjojIWmb2Rm.ttf

38 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoa4Omb2Rm.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoa4Omb2Rm.ttf

49 ms

tDbK2oqRg1oM3QBjjcaDkOr4nAfcGw.ttf

tDbK2oqRg1oM3QBjjcaDkOr4nAfcGw.ttf

50 ms

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tDbX2oqRg1oM3QBjjcaDkOr4lLz5CwOnTQ.ttf

48 ms

tDbI2oqRg1oM3QBjjcaDkOr9rAA.ttf

tDbI2oqRg1oM3QBjjcaDkOr9rAA.ttf

38 ms

tDbV2oqRg1oM3QBjjcaDkOJGiRD7OwQ.ttf

tDbV2oqRg1oM3QBjjcaDkOJGiRD7OwQ.ttf

48 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

49 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

50 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

19 ms

7.jpg

7.jpg

1816 ms

8.jpg

8.jpg

2071 ms

9.jpg

9.jpg

2141 ms

www-player.css

www-player.css

26 ms

www-embed-player.js

www-embed-player.js

25 ms

base.js

base.js

67 ms

10.jpg

10.jpg

1931 ms

ad_status.js

ad_status.js

256 ms

EirmVnnNlSgqRyHN1YLvHhRw11SWUqUPb76JYHphonQ.js

EirmVnnNlSgqRyHN1YLvHhRw11SWUqUPb76JYHphonQ.js

280 ms

embed.js

embed.js

158 ms

7.jpg

7.jpg

1714 ms

6.jpg

6.jpg

1819 ms

5.jpg

5.jpg

1746 ms

11.jpg

11.jpg

1861 ms

3.jpg

3.jpg

1870 ms

12.jpg

12.jpg

1952 ms

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KFOmCnqEu92Fr1Mu4mxP.ttf

40 ms

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KFOlCnqEu92Fr1MmEU9fBBc9.ttf

81 ms

1.jpg

1.jpg

2109 ms

img1.png

img1.png

2278 ms

App-open-Edm-psd_132.jpg

App-open-Edm-psd_132.jpg

2023 ms

363463356.jpg

363463356.jpg

2279 ms

id

id

56 ms

Create

Create

231 ms

Create

Create

354 ms

9-1.jpg

9-1.jpg

2056 ms

9-2.jpg

9-2.jpg

2118 ms

dyson_Cover.jpg

dyson_Cover.jpg

2059 ms

Dyson-work.jpg

Dyson-work.jpg

2143 ms

7-1.jpg

7-1.jpg

2318 ms

7-2.jpg

7-2.jpg

2279 ms

GenerateIT

GenerateIT

27 ms

GenerateIT

GenerateIT

20 ms

6-3.png

6-3.png

1993 ms

6-1.jpg

6-1.jpg

2425 ms

6-2.jpg

6-2.jpg

2480 ms

5-1.jpg

5-1.jpg

2365 ms

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5-2.jpg

2323 ms

UBS-work1.jpg

UBS-work1.jpg

2324 ms

UBS-work2.jpg

UBS-work2.jpg

2456 ms

3-3.png

3-3.png

2479 ms

3-2.jpg

3-2.jpg

2823 ms

Western-Union.jpg

Western-Union.jpg

2718 ms

1-3.png

1-3.png

2580 ms

1-1.jpg

1-1.jpg

2641 ms

1-2.jpg

1-2.jpg

2671 ms

3.jpg

3.jpg

2492 ms

2.jpg

2.jpg

2678 ms

1.jpg

1.jpg

3039 ms

MobvistaL.jpg

MobvistaL.jpg

2771 ms

OTT.jpg

OTT.jpg

2411 ms

OTT1.jpg

OTT1.jpg

2644 ms

couponL.jpg

couponL.jpg

2777 ms

1sharable.jpg

1sharable.jpg

2656 ms

2normal.jpg

2normal.jpg

2431 ms

32.jpg

32.jpg

2703 ms

11L_1.jpg

11L_1.jpg

2799 ms

11_2.jpg

11_2.jpg

2652 ms

inke_3.jpg

inke_3.jpg

2706 ms

363463356cover.jpg

363463356cover.jpg

2749 ms

log_event

log_event

18 ms

divider.png

divider.png

2549 ms

SMS-message.png

SMS-message.png

2559 ms

indication.png

indication.png

2554 ms

Segement.png

Segement.png

2400 ms

verification.png

verification.png

2349 ms

log_event

log_event

17 ms

MGM-CTR.png

MGM-CTR.png

2744 ms

App-open-Edm-psd_06.jpg

App-open-Edm-psd_06.jpg

2389 ms

Blog-content_032.jpg

Blog-content_032.jpg

2396 ms

Blog-content_06.jpg

Blog-content_06.jpg

2133 ms

App-open-Edm-psd_13.jpg

App-open-Edm-psd_13.jpg

2448 ms

App-open-Edm-psd_02.jpg

App-open-Edm-psd_02.jpg

2353 ms

App-open-Edm-psd_25.jpg

App-open-Edm-psd_25.jpg

2402 ms

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Blog-content_03.jpg

2535 ms

Blog-content2_03.jpg

Blog-content2_03.jpg

2412 ms

Blog-content2_07.jpg

Blog-content2_07.jpg

2377 ms

App-open-Edm-psd_03.jpg

App-open-Edm-psd_03.jpg

2273 ms

App-open-Edm-psd_09.jpg

App-open-Edm-psd_09.jpg

2241 ms

health01.jpg

health01.jpg

1979 ms

health02.jpg

health02.jpg

2332 ms

health03.jpg

health03.jpg

2303 ms

img2.png

img2.png

2032 ms

img3.png

img3.png

2339 ms

Accessibility Review

axis-connection.com accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

axis-connection.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

axis-connection.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Axis-connection.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Axis-connection.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

axis-connection.com

Open Graph description is not detected on the main page of AXIS Connection. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: