Report Summary

  • 55

    Performance

    Renders faster than
    72% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 80

    SEO

    Google-friendlier than
    42% of websites

ayrshire-arran.org

Ayrshire & Arran Tourism Industry Website - Ayrshire Arran Tourism

Page Load Speed

4.1 sec in total

First Response

252 ms

Resources Loaded

3.6 sec

Page Rendered

205 ms

ayrshire-arran.org screenshot

About Website

Welcome to ayrshire-arran.org homepage info - get ready to check Ayrshire Arran best content right away, or after learning these important things about ayrshire-arran.org

The Ayrshire & Arran Tourism Industry website is for businesses and organisations with an interest in the Ayrshire & Arran tourism industry.

Visit ayrshire-arran.org

Key Findings

We analyzed Ayrshire-arran.org page load time and found that the first response time was 252 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

ayrshire-arran.org performance score

55

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

35/100

10%

LCP (Largest Contentful Paint)

Value3.5 s

64/100

25%

SI (Speed Index)

Value5.2 s

59/100

10%

TBT (Total Blocking Time)

Value850 ms

34/100

30%

CLS (Cumulative Layout Shift)

Value0.08

94/100

15%

TTI (Time to Interactive)

Value7.3 s

49/100

10%

Network Requests Diagram

ayrshire-arran.org

252 ms

ayrshire-arran.org

1553 ms

style.css

280 ms

boxed.css

323 ms

blue.css

304 ms

Our browser made a total of 70 requests to load all elements on the main page. We found that 60% of them (42 requests) were addressed to the original Ayrshire-arran.org, 29% (20 requests) were made to Platform.twitter.com and 6% (4 requests) were made to Syndication.twitter.com. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Ayrshire-arran.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 253.9 kB (36%)

Content Size

698.4 kB

After Optimization

444.5 kB

In fact, the total size of Ayrshire-arran.org main page is 698.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 478.5 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 15.0 kB

  • Original 20.4 kB
  • After minification 18.5 kB
  • After compression 5.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 15.0 kB or 74% of the original size.

Image Optimization

-30%

Potential reduce by 141.4 kB

  • Original 478.5 kB
  • After minification 337.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Ayrshire Arran needs image optimization as it can save up to 141.4 kB or 30% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-50%

Potential reduce by 87.0 kB

  • Original 172.5 kB
  • After minification 172.5 kB
  • After compression 85.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 87.0 kB or 50% of the original size.

CSS Optimization

-39%

Potential reduce by 10.5 kB

  • Original 27.0 kB
  • After minification 27.0 kB
  • After compression 16.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ayrshire-arran.org needs all CSS files to be minified and compressed as it can save up to 10.5 kB or 39% of the original size.

Requests Breakdown

Number of requests can be reduced by 37 (55%)

Requests Now

67

After Optimization

30

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ayrshire Arran. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

ayrshire-arran.org accessibility score

70

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

ayrshire-arran.org best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

ayrshire-arran.org SEO score

80

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ayrshire-arran.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ayrshire-arran.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Ayrshire Arran. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: