Tools & Wizards About Us
businessdirect.aviva.co.uk screenshot

Report Summary

  • 38

    Performance

    Renders faster than
    57% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

businessdirect.aviva.co.uk

Aviva Business | Insurance, Pensions & Protection - Aviva

Page Load Speed

3.8 sec in total

First Response

470 ms

Resources Loaded

2.3 sec

Page Rendered

1 sec

businessdirect.aviva.co.uk screenshot

About Website

Click here to check amazing Business Direct Aviva content for United Kingdom. Otherwise, check out these important facts you probably never knew about businessdirect.aviva.co.uk

Trusted Aviva business insurance & financial services to secure and bolster your company. Plus workplace pensions & benefits to help secure your workers' futures.

Visit businessdirect.aviva.co.uk

Key Findings

We analyzed Businessdirect.aviva.co.uk page load time and found that the first response time was 470 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

businessdirect.aviva.co.uk performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value8.4 s

2/100

25%

SI (Speed Index)

Value5.3 s

57/100

10%

TBT (Total Blocking Time)

Value830 ms

35/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value8.7 s

36/100

10%

Network Requests Diagram

businessdirect.aviva.co.uk

470 ms

163 ms

dtm-base-init.js

134 ms

dtm-init.js

177 ms

normalize.css

136 ms

Our browser made a total of 60 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Businessdirect.aviva.co.uk, 88% (53 requests) were made to Static.aviva.io and 5% (3 requests) were made to Cdn-ukwest.onetrust.com. The less responsive or slowest element that took the longest time to load (990 ms) relates to the external source Static.aviva.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 623.8 kB (54%)

Content Size

1.2 MB

After Optimization

538.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Businessdirect.aviva.co.uk main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 792.5 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 51.0 kB

  • Original 60.3 kB
  • After minification 60.3 kB
  • After compression 9.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 51.0 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 115.7 kB
  • After minification 115.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Business Direct Aviva images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 513.6 kB

  • Original 792.5 kB
  • After minification 792.5 kB
  • After compression 278.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 513.6 kB or 65% of the original size.

CSS Optimization

-31%

Potential reduce by 59.1 kB

  • Original 193.3 kB
  • After minification 193.3 kB
  • After compression 134.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Businessdirect.aviva.co.uk needs all CSS files to be minified and compressed as it can save up to 59.1 kB or 31% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (52%)

Requests Now

42

After Optimization

20

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Business Direct Aviva. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 16 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

businessdirect.aviva.co.uk

businessdirect.aviva.co.uk

470 ms

163 ms

dtm-base-init.js

dtm-base-init.js

134 ms

dtm-init.js

dtm-init.js

177 ms

normalize.css

normalize.css

136 ms

core.css

core.css

143 ms

quotes.css

quotes.css

137 ms

reviews.css

reviews.css

140 ms

cards-functional.css

cards-functional.css

200 ms

core.min.css

core.min.css

170 ms

cards.min.css

cards.min.css

173 ms

notification-block.min.css

notification-block.min.css

174 ms

notification.min.css

notification.min.css

175 ms

colour-tiles.min.css

colour-tiles.min.css

175 ms

brandmark.min.css

brandmark.min.css

177 ms

breadcrumb.min.css

breadcrumb.min.css

176 ms

hero-banner-v2.min.css

hero-banner-v2.min.css

178 ms

nuance-virtual-assistant.min.css

nuance-virtual-assistant.min.css

183 ms

card-v2.min.css

card-v2.min.css

181 ms

otSDKStub.js

otSDKStub.js

54 ms

launch-9f24acb18707.min.js

launch-9f24acb18707.min.js

38 ms

init.js

init.js

182 ms

babel-polyfill.js

babel-polyfill.js

182 ms

4b323e28-b5f2-4564-8d7c-fbb689014cca.json

4b323e28-b5f2-4564-8d7c-fbb689014cca.json

93 ms

aviva-logo.svg

aviva-logo.svg

52 ms

search.svg

search.svg

53 ms

business-homepage-banner-hero_2880x1620px.$16x9-mobile-full$.jpg

business-homepage-banner-hero_2880x1620px.$16x9-mobile-full$.jpg

223 ms

Business-Van-insurance-new-hero.$16x9-mobile-6cols$.jpg

Business-Van-insurance-new-hero.$16x9-mobile-6cols$.jpg

348 ms

hero-business-insurance-vs2-2880x1620px.$16x9-mobile-4cols$.jpg

hero-business-insurance-vs2-2880x1620px.$16x9-mobile-4cols$.jpg

990 ms

workplace-pensions-hero-banner_2880x1620px.$16x9-mobile-4cols$.jpg

workplace-pensions-hero-banner_2880x1620px.$16x9-mobile-4cols$.jpg

170 ms

health-protection-wellbeing-hero_2880x1620px.$16x9-mobile-4cols$.jpg

health-protection-wellbeing-hero_2880x1620px.$16x9-mobile-4cols$.jpg

174 ms

hero-homepage-business-stairs_2880x1620px.$16x9-mobile-4cols$.jpg

hero-homepage-business-stairs_2880x1620px.$16x9-mobile-4cols$.jpg

400 ms

workpace-wellbeing-hero.$16x9-mobile-4cols$.jpg

workpace-wellbeing-hero.$16x9-mobile-4cols$.jpg

451 ms

arrow-up-blue.svg

arrow-up-blue.svg

192 ms

search-grey.svg

search-grey.svg

210 ms

contact.svg

contact.svg

230 ms

external-link.svg

external-link.svg

238 ms

linkedin-sprite.svg

linkedin-sprite.svg

249 ms

facebook-sprite.svg

facebook-sprite.svg

256 ms

twitter-sprite.svg

twitter-sprite.svg

268 ms

youtube-sprite.svg

youtube-sprite.svg

275 ms

sourcesans3-light-other.woff

sourcesans3-light-other.woff

318 ms

sourcesans3-light-extra.woff

sourcesans3-light-extra.woff

300 ms

sourcesans3-light-latin.woff

sourcesans3-light-latin.woff

345 ms

sourcesans3-light-base.woff

sourcesans3-light-base.woff

346 ms

sourcesans3-regular-other.woff

sourcesans3-regular-other.woff

378 ms

sourcesans3-regular-extra.woff

sourcesans3-regular-extra.woff

428 ms

sourcesans3-regular-latin.woff

sourcesans3-regular-latin.woff

396 ms

sourcesans3-regular-base.woff

sourcesans3-regular-base.woff

377 ms

sourcesans3-semibold-other.woff

sourcesans3-semibold-other.woff

426 ms

sourcesans3-semibold-extra.woff

sourcesans3-semibold-extra.woff

426 ms

sourcesans3-semibold-latin.woff

sourcesans3-semibold-latin.woff

481 ms

sourcesans3-semibold-base.woff

sourcesans3-semibold-base.woff

427 ms

sourcesans3-bold-other.woff

sourcesans3-bold-other.woff

450 ms

sourcesans3-bold-extra.woff

sourcesans3-bold-extra.woff

449 ms

sourcesans3-bold-latin.woff

sourcesans3-bold-latin.woff

447 ms

sourcesans3-bold-base.woff

sourcesans3-bold-base.woff

480 ms

location

location

42 ms

otBannerSdk.js

otBannerSdk.js

47 ms

print.css

print.css

25 ms

Accessibility Review

businessdirect.aviva.co.uk accessibility score

100

Accessibility Issues

Best Practices

businessdirect.aviva.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

businessdirect.aviva.co.uk SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Businessdirect.aviva.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Businessdirect.aviva.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

businessdirect.aviva.co.uk

Open Graph data is detected on the main page of Business Direct Aviva. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: