Tools & Wizards About Us
creative.adcentre.com.au screenshot

Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 72% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

creative.adcentre.com.au

Nine for Brands - Australia's Media Company

Page Load Speed

11.2 sec in total

First Response

527 ms

Resources Loaded

10 sec

Page Rendered

679 ms

creative.adcentre.com.au screenshot

About Website

Welcome to creative.adcentre.com.au homepage info - get ready to check Creative Adcentre best content for Australia right away, or after learning these important things about creative.adcentre.com.au

Nine for Brands - This is the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle and Entertainment.

Visit creative.adcentre.com.au

Key Findings

We analyzed Creative.adcentre.com.au page load time and found that the first response time was 527 ms and then it took 10.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

creative.adcentre.com.au performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value9.3 s

1/100

25%

SI (Speed Index)

Value9.2 s

13/100

10%

TBT (Total Blocking Time)

Value350 ms

73/100

30%

CLS (Cumulative Layout Shift)

Value0.035

100/100

15%

TTI (Time to Interactive)

Value9.0 s

33/100

10%

Network Requests Diagram

creative.adcentre.com.au

527 ms

94 ms

wp-emoji-release.min.js

469 ms

front.css

477 ms

styles.css

517 ms

Our browser made a total of 85 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Creative.adcentre.com.au, 71% (60 requests) were made to Adcentre.com.au and 6% (5 requests) were made to Assets.adobedtm.com. The less responsive or slowest element that took the longest time to load (5.4 sec) relates to the external source Adcentre.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 909.6 kB (18%)

Content Size

5.1 MB

After Optimization

4.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Creative.adcentre.com.au main page is 5.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 4.0 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 69.2 kB

  • Original 86.0 kB
  • After minification 84.4 kB
  • After compression 16.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 69.2 kB or 81% of the original size.

Image Optimization

-3%

Potential reduce by 110.2 kB

  • Original 4.0 MB
  • After minification 3.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Creative Adcentre images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 602.7 kB

  • Original 880.7 kB
  • After minification 865.0 kB
  • After compression 278.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 602.7 kB or 68% of the original size.

CSS Optimization

-83%

Potential reduce by 127.5 kB

  • Original 154.4 kB
  • After minification 151.3 kB
  • After compression 26.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Creative.adcentre.com.au needs all CSS files to be minified and compressed as it can save up to 127.5 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (39%)

Requests Now

76

After Optimization

46

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Creative Adcentre. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

creative.adcentre.com.au

creative.adcentre.com.au

527 ms

94 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

469 ms

front.css

front.css

477 ms

styles.css

styles.css

517 ms

fancybox.css

fancybox.css

484 ms

frontend.css

frontend.css

530 ms

plugin-styles.css

plugin-styles.css

514 ms

video-js.css

video-js.css

18 ms

style.css

style.css

932 ms

jquery.js

jquery.js

967 ms

jquery-migrate.min.js

jquery-migrate.min.js

945 ms

jquery.fancybox.js

jquery.fancybox.js

747 ms

jquery.fitvids.min.js

jquery.fitvids.min.js

748 ms

frontend.min.js

frontend.min.js

759 ms

satelliteLib-b690eb95bfd8bbca3505dab365eed09d54f6771c.js

satelliteLib-b690eb95bfd8bbca3505dab365eed09d54f6771c.js

142 ms

jquery.form.min.js

jquery.form.min.js

1031 ms

scripts.js

scripts.js

1031 ms

modernizr.min.js

modernizr.min.js

1031 ms

react.min.js

react.min.js

1610 ms

react-bootstrap.min.js

react-bootstrap.min.js

1393 ms

bundle.min.js

bundle.min.js

1660 ms

carousel-slider.min.js

carousel-slider.min.js

1206 ms

15ACA_AI_GetInspired_Carousel1.jpg

15ACA_AI_GetInspired_Carousel1.jpg

1351 ms

activityi;src=4256018;type=trade;cat=adcentre;ord=3555350766982.8833

activityi;src=4256018;type=trade;cat=adcentre;ord=3555350766982.8833

34 ms

fbds.js

fbds.js

18 ms

src=4835812;type=invmedia;cat=9i9ohtjv;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=1

src=4835812;type=invmedia;cat=9i9ohtjv;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=1

110 ms

58 ms

ProximaNova-Light.woff

ProximaNova-Light.woff

930 ms

ProximaNova-Regular.woff

ProximaNova-Regular.woff

1056 ms

ProximaNova-Semibold.woff

ProximaNova-Semibold.woff

1243 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1275 ms

satellite-560b39846131650017000fc9.js

satellite-560b39846131650017000fc9.js

234 ms

satellite-55c8264b34393700170002ce.js

satellite-55c8264b34393700170002ce.js

46 ms

104 ms

38 ms

22 ms

satellite-560b38846532390014000ac0.js

satellite-560b38846532390014000ac0.js

93 ms

satellite-560b38846532390014000ac1.js

satellite-560b38846532390014000ac1.js

73 ms

id

id

10 ms

id

id

13 ms

firstevent

firstevent

10 ms

id

id

65 ms

s73976170229725

s73976170229725

10 ms

event

event

11 ms

analytics.js

analytics.js

81 ms

admin-ajax.php

admin-ajax.php

2130 ms

fancybox_sprite@2x.png

fancybox_sprite@2x.png

448 ms

15ACA_AI_GetInspired_Carousel2.jpg

15ACA_AI_GetInspired_Carousel2.jpg

1468 ms

15ACA_AI_GetInspired_Carousel3.jpg

15ACA_AI_GetInspired_Carousel3.jpg

2699 ms

carousel_arrows.png

carousel_arrows.png

1429 ms

collect

collect

12 ms

collect

collect

48 ms

15ACA_AI_GetInspired_M-TheKnockout.jpg

15ACA_AI_GetInspired_M-TheKnockout.jpg

465 ms

15ACA_AI_GetInspired_AFR_foil.jpg

15ACA_AI_GetInspired_AFR_foil.jpg

1128 ms

15ACA_AI_GetInspired_T-FPVideoCommandment.jpg

15ACA_AI_GetInspired_T-FPVideoCommandment.jpg

455 ms

15ACA_AI_GetInspired_DT-TheBeast.jpg

15ACA_AI_GetInspired_DT-TheBeast.jpg

676 ms

15ACA_AI_GetInspired_P-MagazineFalseCover-e1433292787187.jpg

15ACA_AI_GetInspired_P-MagazineFalseCover-e1433292787187.jpg

678 ms

15ACA_AI_GetInspired_MagazineFalseCover-1.jpg

15ACA_AI_GetInspired_MagazineFalseCover-1.jpg

1578 ms

15ACA_AI_GetInspired_MagazineFalseCoverWrap-1.jpg

15ACA_AI_GetInspired_MagazineFalseCoverWrap-1.jpg

1621 ms

15ACA_AI_GetInspired_FalseCover_GW.jpg

15ACA_AI_GetInspired_FalseCover_GW.jpg

1420 ms

15ACA_AI_GetInspired_P-Shapes.jpg

15ACA_AI_GetInspired_P-Shapes.jpg

1137 ms

15ACA_AI_GetInspired_Shape5-Podium.jpg

15ACA_AI_GetInspired_Shape5-Podium.jpg

2022 ms

15ACA_AI_GetInspired_Shape2-Disruption.jpg

15ACA_AI_GetInspired_Shape2-Disruption.jpg

1803 ms

15ACA_AI_GetInspired_Shape1-bookends.jpg

15ACA_AI_GetInspired_Shape1-bookends.jpg

2501 ms

15ACA_AI_GetInspired_Shape3-Fireplace.jpg

15ACA_AI_GetInspired_Shape3-Fireplace.jpg

2547 ms

15ACA_AI_GetInspired_Shape4-Island.jpg

15ACA_AI_GetInspired_Shape4-Island.jpg

2930 ms

15ACA_AI_GetInspired_Wheelborrow-1.jpg

15ACA_AI_GetInspired_Wheelborrow-1.jpg

3046 ms

15ACA_AI_GetInspired_M-OTP.jpg

15ACA_AI_GetInspired_M-OTP.jpg

2034 ms

15ACA_AI_GetInspired_T-Hotspotting.jpg

15ACA_AI_GetInspired_T-Hotspotting.jpg

2481 ms

15ACA_AI_GetInspired_DT-BigUnit.jpg

15ACA_AI_GetInspired_DT-BigUnit.jpg

2487 ms

15ACA_AI_GetInspired_M-FPRichMedia.jpg

15ACA_AI_GetInspired_M-FPRichMedia.jpg

2720 ms

15ACA_AI_GetInspired_FPRichMedia-1.jpg

15ACA_AI_GetInspired_FPRichMedia-1.jpg

3611 ms

15ACA_AI_GetInspired_P-Inserts.jpg

15ACA_AI_GetInspired_P-Inserts.jpg

2963 ms

15ACA_AI_GetInspired_Inserts-1.jpg

15ACA_AI_GetInspired_Inserts-1.jpg

3449 ms

15ACA_AI_GetInspired_P-Wraps.jpg

15ACA_AI_GetInspired_P-Wraps.jpg

3174 ms

15ACA_AI_GetInspired_Wraps-1.jpg

15ACA_AI_GetInspired_Wraps-1.jpg

4272 ms

15ACA_AI_GetInspired_Wraps-2.jpg

15ACA_AI_GetInspired_Wraps-2.jpg

3644 ms

15ACA_AI_GetInspired_Wraps-3.jpg

15ACA_AI_GetInspired_Wraps-3.jpg

3944 ms

15ACA_AI_GetInspired_SpectrumWrap.jpg

15ACA_AI_GetInspired_SpectrumWrap.jpg

5421 ms

15ACA_AI_GetInspired_DT-ParallaxGuttering.jpg

15ACA_AI_GetInspired_DT-ParallaxGuttering.jpg

4128 ms

15ACA_AI_GetInspired_M-SuperHero.jpg

15ACA_AI_GetInspired_M-SuperHero.jpg

3838 ms

15ACA_AI_GetInspired_SuperHero-1.jpg

15ACA_AI_GetInspired_SuperHero-1.jpg

4097 ms

dest5.html

dest5.html

14 ms

dest5.html

dest5.html

18 ms

Accessibility Review

creative.adcentre.com.au accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

creative.adcentre.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

creative.adcentre.com.au SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Creative.adcentre.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Creative.adcentre.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

creative.adcentre.com.au

Open Graph data is detected on the main page of Creative Adcentre. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: