Tools & Wizards About Us
invest.ally.com screenshot

Report Summary

  • 8

    Performance

    Renders faster than
    22% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

invest.ally.com

Ally Invest®: Investing Services, Online Trading - Invest With Us

Page Load Speed

1.9 sec in total

First Response

141 ms

Resources Loaded

1.2 sec

Page Rendered

595 ms

invest.ally.com screenshot

About Website

Click here to check amazing Invest Ally content for United States. Otherwise, check out these important facts you probably never knew about invest.ally.com

Investment services at Ally Invest includes Self-Directed Trading, Automated Investing, and Personal Advice products at among the industry’s lowest fees.

Visit invest.ally.com

Key Findings

We analyzed Invest.ally.com page load time and found that the first response time was 141 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

invest.ally.com performance score

8

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.8 s

4/100

10%

LCP (Largest Contentful Paint)

Value11.7 s

0/100

25%

SI (Speed Index)

Value13.9 s

1/100

10%

TBT (Total Blocking Time)

Value13,170 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.236

53/100

15%

TTI (Time to Interactive)

Value44.6 s

0/100

10%

Network Requests Diagram

invest.ally.com

141 ms

93 ms

34cd2082dab19c5bde60e6182f244dbd0bb0011c30a91

104 ms

faea8b0ae43dc99_complete.js

28 ms

transmit-7.1.0.min.js

241 ms

Our browser made a total of 78 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Invest.ally.com, 85% (66 requests) were made to Ally.com and 5% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (303 ms) relates to the external source Ally.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 768.5 kB (29%)

Content Size

2.6 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Invest.ally.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 159.0 kB

  • Original 187.6 kB
  • After minification 175.9 kB
  • After compression 28.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 159.0 kB or 85% of the original size.

Image Optimization

-5%

Potential reduce by 74.0 kB

  • Original 1.5 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Invest Ally images are well optimized though.

JavaScript Optimization

-58%

Potential reduce by 535.5 kB

  • Original 929.8 kB
  • After minification 929.1 kB
  • After compression 394.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 535.5 kB or 58% of the original size.

Requests Breakdown

Number of requests can be reduced by 48 (67%)

Requests Now

72

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 72 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Invest Ally. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 22 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

invest.ally.com

invest.ally.com

141 ms

93 ms

34cd2082dab19c5bde60e6182f244dbd0bb0011c30a91

34cd2082dab19c5bde60e6182f244dbd0bb0011c30a91

104 ms

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28 ms

transmit-7.1.0.min.js

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241 ms

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29 ms

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61 ms

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27 ms

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303 ms

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36 ms

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34 ms

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42 ms

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70 ms

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71 ms

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29 ms

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301 ms

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82 ms

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129 ms

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112 ms

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121 ms

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Accessibility Review

invest.ally.com accessibility score

100

Accessibility Issues

Best Practices

invest.ally.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

invest.ally.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Invest.ally.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Invest.ally.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

invest.ally.com

Open Graph description is not detected on the main page of Invest Ally. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: