Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

prairieautomotivesales.autotrader.ca

Canadian Dealership Websites | TAdvantage Websites | Award Winning Dealership Websites & Marketing Solutions

Page Load Speed

5.8 sec in total

First Response

1.8 sec

Resources Loaded

3.5 sec

Page Rendered

473 ms

prairieautomotivesales.autotrader.ca screenshot

About Website

Welcome to prairieautomotivesales.autotrader.ca homepage info - get ready to check Prairieautomotivesales Autotrader best content for Canada right away, or after learning these important things about prairieautomotivesales.autotrader.ca

TAdvantage website offering combines premium website technologies with successful digital strategy to drive optimal consumer engagement.

Visit prairieautomotivesales.autotrader.ca

Key Findings

We analyzed Prairieautomotivesales.autotrader.ca page load time and found that the first response time was 1.8 sec and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

prairieautomotivesales.autotrader.ca performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.8 s

11/100

10%

LCP (Largest Contentful Paint)

Value9.7 s

0/100

25%

SI (Speed Index)

Value8.3 s

19/100

10%

TBT (Total Blocking Time)

Value2,190 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value16.0 s

6/100

10%

Network Requests Diagram

tadvantage.ca

1840 ms

gtm.js

118 ms

css

35 ms

main.css

40 ms

main.css

43 ms

Our browser made a total of 60 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Prairieautomotivesales.autotrader.ca, 25% (15 requests) were made to Tadvantage-ca.cdn-convertus.com and 3% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.8 sec) relates to the external source Tadvantage.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 455.8 kB (28%)

Content Size

1.6 MB

After Optimization

1.2 MB

In fact, the total size of Prairieautomotivesales.autotrader.ca main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 290.3 kB

  • Original 387.6 kB
  • After minification 387.2 kB
  • After compression 97.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 290.3 kB or 75% of the original size.

Image Optimization

-16%

Potential reduce by 164.4 kB

  • Original 1.0 MB
  • After minification 849.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Prairieautomotivesales Autotrader needs image optimization as it can save up to 164.4 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 1.1 kB

  • Original 216.8 kB
  • After minification 216.8 kB
  • After compression 215.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 37 (66%)

Requests Now

56

After Optimization

19

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Prairieautomotivesales Autotrader. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

prairieautomotivesales.autotrader.ca accessibility score

86

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

prairieautomotivesales.autotrader.ca best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

prairieautomotivesales.autotrader.ca SEO score

69

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Prairieautomotivesales.autotrader.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Prairieautomotivesales.autotrader.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Prairieautomotivesales Autotrader. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: