Tools & Wizards About Us

Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 54

    Accessibility

    Visual factors better than
    that of 23% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

adquan.com

广告门 | 一个行业的跌宕起伏 | 专注于创意广告公司设计 | 聚集行业顶尖广告策划文案制作人才 | 广告行业招聘应聘求职专业平台

Page Load Speed

39.8 sec in total

First Response

4.6 sec

Resources Loaded

34.8 sec

Page Rendered

370 ms

About Website

Click here to check amazing Adquan content for China. Otherwise, check out these important facts you probably never knew about adquan.com

广告门网站是中国广告传播行业领先在线媒体及产业互动资讯服务平台。为广告传播行业提供专业行业信息，广告人才招聘培训，广告营销案例推荐等专业服务。致力于将广告主、广告代理公司、广告媒体有机结合, 打造多方交流、互助、协作的广告传播产业平台。多年以来深耕细作，与行业翘楚奥美广告、环时互动等建立了良好的长期合作关系。

Visit adquan.com

Key Findings

We analyzed Adquan.com page load time and found that the first response time was 4.6 sec and then it took 35.2 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster. Unfortunately, there were 11 request timeouts, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

adquan.com performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.0 s

1/100

10%

LCP (Largest Contentful Paint)

Value15.5 s

0/100

25%

SI (Speed Index)

Value16.4 s

0/100

10%

TBT (Total Blocking Time)

Value1,880 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.423

23/100

15%

TTI (Time to Interactive)

Value9.6 s

29/100

10%

Network Requests Diagram

adquan.com

4636 ms

bootstrap.css

5336 ms

adquan.css

4489 ms

jquery-1.11.3.min.js

5859 ms

bootstrap.min.js

3655 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 85% of them (56 requests) were addressed to the original Adquan.com, 9% (6 requests) were made to Creative.adquan.com and 3% (2 requests) were made to Hm.baidu.com. The less responsive or slowest element that took the longest time to load (20.2 sec) belongs to the original domain Adquan.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 535.6 kB (15%)

Content Size

3.5 MB

After Optimization

2.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adquan.com main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 3.1 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 39.1 kB

  • Original 46.5 kB
  • After minification 31.4 kB
  • After compression 7.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 15.1 kB, which is 32% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 39.1 kB or 84% of the original size.

Image Optimization

-7%

Potential reduce by 214.4 kB

  • Original 3.1 MB
  • After minification 2.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adquan images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 130.4 kB

  • Original 190.3 kB
  • After minification 186.3 kB
  • After compression 59.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 130.4 kB or 69% of the original size.

CSS Optimization

-86%

Potential reduce by 151.6 kB

  • Original 176.8 kB
  • After minification 145.7 kB
  • After compression 25.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adquan.com needs all CSS files to be minified and compressed as it can save up to 151.6 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (10%)

Requests Now

52

After Optimization

47

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adquan. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

adquan.com accessibility score

54

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

adquan.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

adquan.com SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adquan.com can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Adquan.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Adquan. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: