Tools & Wizards About Us

Report Summary

  • 61

    Performance

    Renders faster than
    76% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 60% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

aiad.com.au

Australian Internet Advertising #1 Online Marketing Agency Australia

Page Load Speed

13.4 sec in total

First Response

1.9 sec

Resources Loaded

11 sec

Page Rendered

518 ms

About Website

Click here to check amazing Aiad content for India. Otherwise, check out these important facts you probably never knew about aiad.com.au

Don't Pay For Clicks Pay For Customers: Australian Internet Advertising. Experienced, Certified, Trained, Data-Driven, Adwords SEO Facebook Marketing.

Visit aiad.com.au

Key Findings

We analyzed Aiad.com.au page load time and found that the first response time was 1.9 sec and then it took 11.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

aiad.com.au performance score

61

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.7 s

91/100

10%

LCP (Largest Contentful Paint)

Value1.7 s

99/100

25%

SI (Speed Index)

Value2.6 s

97/100

10%

TBT (Total Blocking Time)

Value3,530 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.029

100/100

15%

TTI (Time to Interactive)

Value11.9 s

17/100

10%

Network Requests Diagram

aiad.com.au

1929 ms

wp-emoji-release.min.js

863 ms

bootstrap.min.css

1303 ms

font-awesome.min.css

870 ms

settings.css

864 ms

Our browser made a total of 63 requests to load all elements on the main page. We found that 90% of them (57 requests) were addressed to the original Aiad.com.au, 5% (3 requests) were made to Fonts.gstatic.com and 2% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (3.6 sec) belongs to the original domain Aiad.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 539.6 kB (60%)

Content Size

897.0 kB

After Optimization

357.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Aiad.com.au main page is 897.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. CSS take 374.8 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 93.5 kB

  • Original 109.0 kB
  • After minification 106.8 kB
  • After compression 15.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 93.5 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 750 B

  • Original 213.8 kB
  • After minification 213.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Aiad images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 132.2 kB

  • Original 199.4 kB
  • After minification 197.0 kB
  • After compression 67.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 132.2 kB or 66% of the original size.

CSS Optimization

-84%

Potential reduce by 313.1 kB

  • Original 374.8 kB
  • After minification 357.8 kB
  • After compression 61.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Aiad.com.au needs all CSS files to be minified and compressed as it can save up to 313.1 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 27 (47%)

Requests Now

57

After Optimization

30

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 57 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Aiad. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

aiad.com.au accessibility score

85

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

aiad.com.au best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

aiad.com.au SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aiad.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Aiad.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Aiad. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: