Report Summary

  • 51

    Performance

    Renders faster than
    69% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 50

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 62

    SEO

    Google-friendlier than
    23% of websites

aurapharm.com

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Page Load Speed

4.5 sec in total

First Response

2 sec

Resources Loaded

2.3 sec

Page Rendered

323 ms

About Website

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Key Findings

We analyzed Aurapharm.com page load time and found that the first response time was 2 sec and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

aurapharm.com performance score

51

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

68/100

10%

LCP (Largest Contentful Paint)

Value5.3 s

22/100

25%

SI (Speed Index)

Value4.8 s

67/100

10%

TBT (Total Blocking Time)

Value390 ms

68/100

30%

CLS (Cumulative Layout Shift)

Value0.292

41/100

15%

TTI (Time to Interactive)

Value7.1 s

52/100

10%

Network Requests Diagram

aurapharm.com

1950 ms

ga.js

10 ms

strbkgde.gif

208 ms

all_products.htm_cmp_sumipntg110_hbtn.gif

206 ms

all_products.htm_cmp_sumipntg110_hbtn_a.gif

207 ms

Our browser made a total of 69 requests to load all elements on the main page. We found that 75% of them (52 requests) were addressed to the original Aurapharm.com, 7% (5 requests) were made to S7.addthis.com and 6% (4 requests) were made to A.collective-media.net. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Aurapharm.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 628.1 kB (68%)

Content Size

922.7 kB

After Optimization

294.7 kB

In fact, the total size of Aurapharm.com main page is 922.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 660.8 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 188.7 kB

  • Original 247.1 kB
  • After minification 242.4 kB
  • After compression 58.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 188.7 kB or 76% of the original size.

Image Optimization

-7%

Potential reduce by 1.0 kB

  • Original 14.8 kB
  • After minification 13.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. AURAPHARM images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 438.4 kB

  • Original 660.8 kB
  • After minification 660.8 kB
  • After compression 222.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 438.4 kB or 66% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (25%)

Requests Now

67

After Optimization

50

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of AURAPHARM. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

aurapharm.com accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

aurapharm.com best practices score

50

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

aurapharm.com SEO score

62

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    WINDOWS-1252

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aurapharm.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Aurapharm.com main page’s claimed encoding is windows-1252. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of AURAPHARM. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: