Access advertising.bt.com. Digital Marketing Automation Software

About Website

Click here to check amazing Advertising BT content for United Kingdom. Otherwise, check out these important facts you probably never knew about advertising.bt.com

Make digital marketing easier with BT's Digital Marketing Hub. Our platform allows you to quickly create ads, automate management & track performance.

Visit advertising.bt.com

advertising.bt.com

254 ms

advertising.bt.com

319 ms

1257 ms

Our browser made a total of 3 requests to load all elements on the main page. We found that 67% of them (2 requests) were addressed to the original Advertising.bt.com, 33% (1 request) were made to Business.bt.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Business.bt.com.

Content Size

112.8 kB

After Optimization

68.7 kB

In fact, the total size of Advertising.bt.com main page is 112.8 kB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. HTML takes 91.0 kB which makes up the majority of the site volume.

HTML Optimization

-31%

Potential reduce by 28.4 kB

Original 91.0 kB
After minification 90.4 kB
After compression 62.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 28.4 kB or 31% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

Original 4.0 kB
After minification 4.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Advertising BT images are well optimized though.

CSS Optimization

-88%

Potential reduce by 15.7 kB

Original 17.8 kB
After minification 11.8 kB
After compression 2.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Advertising.bt.com needs all CSS files to be minified and compressed as it can save up to 15.7 kB or 88% of the original size.

Requests Now

After Optimization

Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

Language and Encoding

Language Detected

Language Claimed

Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advertising.bt.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Advertising.bt.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Advertising BT. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: