Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

about.etrade.com

E*TRADE | Investing, Trading & Retirement

Page Load Speed

2.4 sec in total

First Response

116 ms

Resources Loaded

2 sec

Page Rendered

294 ms

About Website

Visit about.etrade.com now to see the best up-to-date About E TRADE content for United States and also check out these interesting facts you probably never knew about about.etrade.com

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Key Findings

We analyzed About.etrade.com page load time and found that the first response time was 116 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

about.etrade.com performance score

0

Network Requests Diagram

about.etrade.com

116 ms

about.etrade.com

276 ms

index.cfm

576 ms

default.css

153 ms

wsh_default.css

149 ms

Our browser made a total of 49 requests to load all elements on the main page. We found that 35% of them (17 requests) were addressed to the original About.etrade.com, 35% (17 requests) were made to Investor.shareholder.com and 8% (4 requests) were made to Nexus.ensighten.com. The less responsive or slowest element that took the longest time to load (576 ms) belongs to the original domain About.etrade.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 658.5 kB (60%)

Content Size

1.1 MB

After Optimization

447.2 kB

In fact, the total size of About.etrade.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Javascripts take 743.7 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 36.8 kB

  • Original 44.1 kB
  • After minification 35.4 kB
  • After compression 7.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.7 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 36.8 kB or 83% of the original size.

Image Optimization

-4%

Potential reduce by 7.5 kB

  • Original 177.2 kB
  • After minification 169.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. About E TRADE images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 498.1 kB

  • Original 743.7 kB
  • After minification 716.3 kB
  • After compression 245.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 498.1 kB or 67% of the original size.

CSS Optimization

-83%

Potential reduce by 116.1 kB

  • Original 140.6 kB
  • After minification 103.2 kB
  • After compression 24.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. About.etrade.com needs all CSS files to be minified and compressed as it can save up to 116.1 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 29 (67%)

Requests Now

43

After Optimization

14

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of About E TRADE. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

SEO Factors

about.etrade.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise About.etrade.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that About.etrade.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of About E TRADE. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: