Report Summary

  • 67

    Performance

    Renders faster than
    79% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

ellishmarketing.com

Renowned Restaurant Marketing Consultants, Proven Successes

Page Load Speed

1.9 sec in total

First Response

121 ms

Resources Loaded

1.6 sec

Page Rendered

167 ms

About Website

Welcome to ellishmarketing.com homepage info - get ready to check Ellish Marketing best content right away, or after learning these important things about ellishmarketing.com

Restaurant marketing consultants for over 25 years: brand positioning, branding, menu development, menu engineering, startups, brand refreshes, turnarounds

Visit ellishmarketing.com

Key Findings

We analyzed Ellishmarketing.com page load time and found that the first response time was 121 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

ellishmarketing.com performance score

67

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

60/100

10%

LCP (Largest Contentful Paint)

Value4.0 s

48/100

25%

SI (Speed Index)

Value4.6 s

70/100

10%

TBT (Total Blocking Time)

Value320 ms

77/100

30%

CLS (Cumulative Layout Shift)

Value0.136

80/100

15%

TTI (Time to Interactive)

Value6.0 s

65/100

10%

Network Requests Diagram

ellishmarketing.com

121 ms

ellishmarketing.com

564 ms

core.css

63 ms

style-silver.css

230 ms

style.css

233 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 96% of them (54 requests) were addressed to the original Ellishmarketing.com, 2% (1 request) were made to Googletagmanager.com and 2% (1 request) were made to Img1.wsimg.com. The less responsive or slowest element that took the longest time to load (564 ms) belongs to the original domain Ellishmarketing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 746.8 kB (18%)

Content Size

4.0 MB

After Optimization

3.3 MB

In fact, the total size of Ellishmarketing.com main page is 4.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 3.7 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 49.1 kB

  • Original 61.8 kB
  • After minification 60.3 kB
  • After compression 12.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 49.1 kB or 79% of the original size.

Image Optimization

-16%

Potential reduce by 596.9 kB

  • Original 3.7 MB
  • After minification 3.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Ellish Marketing needs image optimization as it can save up to 596.9 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-48%

Potential reduce by 94.2 kB

  • Original 194.2 kB
  • After minification 194.2 kB
  • After compression 100.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 94.2 kB or 48% of the original size.

CSS Optimization

-8%

Potential reduce by 6.5 kB

  • Original 80.8 kB
  • After minification 80.0 kB
  • After compression 74.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ellishmarketing.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 28 (55%)

Requests Now

51

After Optimization

23

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ellish Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

ellishmarketing.com accessibility score

80

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

ellishmarketing.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

ellishmarketing.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ellishmarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ellishmarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Ellish Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: