Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

m.elder-beerman.com

Elder-Beerman - The modern department store

Page Load Speed

987 ms in total

First Response

51 ms

Resources Loaded

593 ms

Page Rendered

343 ms

About Website

Welcome to m.elder-beerman.com homepage info - get ready to check M Elder Beerman best content for United States right away, or after learning these important things about m.elder-beerman.com

We're back! and we're here to stay. Explore the new site, shop online and learn more about our plans to open new locations.

Visit m.elder-beerman.com

Key Findings

We analyzed M.elder-beerman.com page load time and found that the first response time was 51 ms and then it took 936 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

m.elder-beerman.com performance score

0

Network Requests Diagram

m.elder-beerman.com

51 ms

jquery.mobile-1.0.1.min.css

18 ms

jquery-1.6.4.min.js

17 ms

mobile.css

46 ms

bonton.css

42 ms

Our browser made a total of 85 requests to load all elements on the main page. We found that 65% of them (55 requests) were addressed to the original M.elder-beerman.com, 6% (5 requests) were made to Code.jquery.com and 4% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (162 ms) relates to the external source Stats.g.doubleclick.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 442.8 kB (58%)

Content Size

759.0 kB

After Optimization

316.3 kB

In fact, the total size of M.elder-beerman.com main page is 759.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 359.6 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 48.3 kB

  • Original 60.1 kB
  • After minification 54.1 kB
  • After compression 11.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.3 kB or 80% of the original size.

Image Optimization

-26%

Potential reduce by 69.7 kB

  • Original 266.1 kB
  • After minification 196.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, M Elder Beerman needs image optimization as it can save up to 69.7 kB or 26% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-76%

Potential reduce by 271.8 kB

  • Original 359.6 kB
  • After minification 269.1 kB
  • After compression 87.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 271.8 kB or 76% of the original size.

CSS Optimization

-72%

Potential reduce by 53.0 kB

  • Original 73.3 kB
  • After minification 58.4 kB
  • After compression 20.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. M.elder-beerman.com needs all CSS files to be minified and compressed as it can save up to 53.0 kB or 72% of the original size.

Requests Breakdown

Number of requests can be reduced by 61 (75%)

Requests Now

81

After Optimization

20

The browser has sent 81 CSS, Javascripts, AJAX and image requests in order to completely render the main page of M Elder Beerman. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 41 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

SEO Factors

m.elder-beerman.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise M.elder-beerman.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that M.elder-beerman.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of M Elder Beerman. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: