Tools & Wizards About Us

Report Summary

  • 40

    Performance

    Renders faster than
    60% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 77% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

ftd.com

Flower Delivery: Send Flowers Online | FTD

Page Load Speed

1.6 sec in total

First Response

255 ms

Resources Loaded

671 ms

Page Rendered

667 ms

About Website

Click here to check amazing FTD content for United States. Otherwise, check out these important facts you probably never knew about ftd.com

Send fresh flowers online and have them delivered today with FTD, the industry-defining flower delivery service that’s been trusted for more than 110 years.

Visit ftd.com

Key Findings

We analyzed Ftd.com page load time and found that the first response time was 255 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

ftd.com performance score

40

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

80/100

10%

LCP (Largest Contentful Paint)

Value3.9 s

53/100

25%

SI (Speed Index)

Value6.7 s

35/100

10%

TBT (Total Blocking Time)

Value7,880 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value24.7 s

0/100

10%

Network Requests Diagram

www.ftd.com

255 ms

ec58d72abe7bd358.css

68 ms

baac871ce4697626.css

64 ms

1999062225c5c5d3.css

75 ms

3791ec15b192d69f.css

108 ms

Our browser made a total of 65 requests to load all elements on the main page. We found that 71% of them (46 requests) were addressed to the original Ftd.com, 20% (13 requests) were made to Images.ctfassets.net and 9% (6 requests) were made to Cdn.shopify.com. The less responsive or slowest element that took the longest time to load (299 ms) relates to the external source Images.ctfassets.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 621.8 kB (47%)

Content Size

1.3 MB

After Optimization

706.7 kB

  • HTML
  • Images

In fact, the total size of Ftd.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. HTML takes 700.8 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 621.8 kB

  • Original 700.8 kB
  • After minification 700.8 kB
  • After compression 78.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 621.8 kB or 89% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 627.8 kB
  • After minification 627.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. FTD images are well optimized though.

Requests Breakdown

Number of requests can be reduced by 37 (64%)

Requests Now

58

After Optimization

21

  • Images
  • JavaScript
  • CSS

The browser has sent 58 CSS, Javascripts, AJAX and image requests in order to completely render the main page of FTD. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

ftd.com accessibility score

91

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

ftd.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

ftd.com SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ftd.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ftd.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of FTD. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: