5.7 sec in total
854 ms
4.4 sec
499 ms
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Visit giffgaff.comWe analyzed Giffgaff.com page load time and found that the first response time was 854 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.
giffgaff.com performance score
name
value
score
weighting
Value3.8 s
28/100
10%
Value3.9 s
51/100
25%
Value5.7 s
50/100
10%
Value1,890 ms
9/100
30%
Value0.008
100/100
15%
Value15.1 s
7/100
10%
854 ms
68 ms
917 ms
269 ms
15 ms
Our browser made a total of 125 requests to load all elements on the main page. We found that 18% of them (23 requests) were addressed to the original Giffgaff.com, 6% (7 requests) were made to Go.flx1.com and 4% (5 requests) were made to Cm.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (917 ms) belongs to the original domain Giffgaff.com.
Page size can be reduced by 1.0 MB (39%)
2.6 MB
1.6 MB
In fact, the total size of Giffgaff.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.
Potential reduce by 45.7 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.8 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 45.7 kB or 79% of the original size.
Potential reduce by 27.5 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Giffgaff images are well optimized though.
Potential reduce by 526.0 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 526.0 kB or 62% of the original size.
Potential reduce by 424.8 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Giffgaff.com needs all CSS files to be minified and compressed as it can save up to 424.8 kB or 86% of the original size.
Number of requests can be reduced by 75 (71%)
106
31
The browser has sent 106 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Giffgaff. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and as a result speed up the page load time.
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giffgaff.com accessibility score
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
giffgaff.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Displays images with incorrect aspect ratio
giffgaff.com SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
robots.txt is not valid
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
N/A
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Giffgaff.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Giffgaff.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
{{og_description}}
giffgaff.com
Open Graph description is not detected on the main page of Giffgaff. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: