Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

hellmann.de

Hellmann Worldwide Logistics | International Logistics | Spedition

Page Load Speed

2.5 sec in total

First Response

274 ms

Resources Loaded

1.9 sec

Page Rendered

307 ms

About Website

Click here to check amazing Hellmann content for Germany. Otherwise, check out these important facts you probably never knew about hellmann.de

Hellmann Worldwide Logistics is one of the largest international logistics providers. With our high-performance products Airfreight, Seafreight, Road & Rail, and Contract Logistics, we always offer th...

Visit hellmann.de

Key Findings

We analyzed Hellmann.de page load time and found that the first response time was 274 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

hellmann.de performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

73/100

10%

LCP (Largest Contentful Paint)

Value5.4 s

21/100

25%

SI (Speed Index)

Value6.5 s

39/100

10%

TBT (Total Blocking Time)

Value910 ms

31/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value8.9 s

35/100

10%

Network Requests Diagram

hellmann.de

274 ms

www.hellmann.com

560 ms

legacy-browser

398 ms

bundle.css

192 ms

desktop.jpg

98 ms

Our browser made a total of 11 requests to load all elements on the main page. We found that 9% of them (1 request) were addressed to the original Hellmann.de, 91% (10 requests) were made to Hellmann.com. The less responsive or slowest element that took the longest time to load (560 ms) relates to the external source Hellmann.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 545.8 kB (59%)

Content Size

919.6 kB

After Optimization

373.8 kB

In fact, the total size of Hellmann.de main page is 919.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. CSS take 402.3 kB which makes up the majority of the site volume.

HTML Optimization

-92%

Potential reduce by 189.7 kB

  • Original 205.4 kB
  • After minification 205.1 kB
  • After compression 15.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 189.7 kB or 92% of the original size.

Image Optimization

-1%

Potential reduce by 3.5 kB

  • Original 311.9 kB
  • After minification 308.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hellmann images are well optimized though.

CSS Optimization

-88%

Potential reduce by 352.7 kB

  • Original 402.3 kB
  • After minification 400.9 kB
  • After compression 49.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hellmann.de needs all CSS files to be minified and compressed as it can save up to 352.7 kB or 88% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

2

After Optimization

2

The browser has sent 2 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hellmann. According to our analytics all requests are already optimized.

Accessibility Review

hellmann.de accessibility score

100

Accessibility Issues

Best Practices

hellmann.de best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

hellmann.de SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hellmann.de can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hellmann.de main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Hellmann. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: