Tools & Wizards About Us

Report Summary

  • 59

    Performance

    Renders faster than
    75% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 42

    Best Practices

    More advanced features
    available than in
    18% of websites

  • 67

    SEO

    Google-friendlier than
    25% of websites

highlands.com.hk

Home | Highlands

Page Load Speed

3.8 sec in total

First Response

485 ms

Resources Loaded

2.8 sec

Page Rendered

600 ms

About Website

Welcome to highlands.com.hk homepage info - get ready to check Highlands best content for Hong Kong right away, or after learning these important things about highlands.com.hk

Highlands Sportswear Company Limited is an outdoor sportswear manufacturer in Hong Kong, specializing in down apparel, sleeping bag and compression wear.

Visit highlands.com.hk

Key Findings

We analyzed Highlands.com.hk page load time and found that the first response time was 485 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

highlands.com.hk performance score

59

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value0.6 s

100/100

10%

LCP (Largest Contentful Paint)

Value2.5 s

90/100

25%

SI (Speed Index)

Value5.3 s

58/100

10%

TBT (Total Blocking Time)

Value3,960 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value6.6 s

58/100

10%

Network Requests Diagram

highlands.com.hk

485 ms

banna%20slide.js

644 ms

background006.jpg

1753 ms

HLS%20logo001.jpg

478 ms

Icon%20home3.gif

325 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that all of those requests were addressed to Highlands.com.hk and no external sources were called. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Highlands.com.hk.

Page Optimization Overview & Recommendations

Page size can be reduced by 489.2 kB (21%)

Content Size

2.3 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Highlands.com.hk main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 2.2 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 13.2 kB

  • Original 17.1 kB
  • After minification 16.7 kB
  • After compression 3.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 13.2 kB or 77% of the original size.

Image Optimization

-19%

Potential reduce by 423.0 kB

  • Original 2.2 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Highlands needs image optimization as it can save up to 423.0 kB or 19% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-66%

Potential reduce by 53.0 kB

  • Original 79.7 kB
  • After minification 79.7 kB
  • After compression 26.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 53.0 kB or 66% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

35

After Optimization

35

  • Images
  • JavaScript

The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Highlands. According to our analytics all requests are already optimized.

Network Requests Diagram

Accessibility Review

highlands.com.hk accessibility score

61

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

highlands.com.hk best practices score

42

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

highlands.com.hk SEO score

67

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    ZH

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Highlands.com.hk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed Chinese language. Our system also found out that Highlands.com.hk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Highlands. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: