Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

hipwooddigital.com

Hipwood Digital: Mobile Apps and Web Development Victoria, BC

Page Load Speed

1.9 sec in total

First Response

324 ms

Resources Loaded

1.2 sec

Page Rendered

375 ms

About Website

Visit hipwooddigital.com now to see the best up-to-date Hipwood Digital content for United States and also check out these interesting facts you probably never knew about hipwooddigital.com

Hipwood Digital is a Mobile and Web Development Studio based in Victoria, BC. We offer award winning mobile app development, web design/development, ad operations, and consulting services.

Visit hipwooddigital.com

Key Findings

We analyzed Hipwooddigital.com page load time and found that the first response time was 324 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

hipwooddigital.com performance score

0

Network Requests Diagram

www.hipwooddigital.com

324 ms

ga.js

20 ms

style.css

58 ms

cff-style.css

59 ms

font-awesome.min.css

17 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 55% of them (26 requests) were addressed to the original Hipwooddigital.com, 19% (9 requests) were made to 0 and 17% (8 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (350 ms) relates to the external source .

Page Optimization Overview & Recommendations

Page size can be reduced by 350.4 kB (22%)

Content Size

1.6 MB

After Optimization

1.3 MB

In fact, the total size of Hipwooddigital.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 20.3 kB

  • Original 26.3 kB
  • After minification 24.8 kB
  • After compression 6.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 20.3 kB or 77% of the original size.

Image Optimization

-4%

Potential reduce by 46.1 kB

  • Original 1.2 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hipwood Digital images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 198.2 kB

  • Original 288.6 kB
  • After minification 255.0 kB
  • After compression 90.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 198.2 kB or 69% of the original size.

CSS Optimization

-83%

Potential reduce by 85.8 kB

  • Original 103.7 kB
  • After minification 88.9 kB
  • After compression 17.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hipwooddigital.com needs all CSS files to be minified and compressed as it can save up to 85.8 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (39%)

Requests Now

38

After Optimization

23

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hipwood Digital. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

SEO Factors

hipwooddigital.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hipwooddigital.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hipwooddigital.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Hipwood Digital. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: