Report Summary

  • 35

    Performance

    Renders faster than
    55% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

iqm.com

Leading Industry specific DSP & audience intelligence platform

Page Load Speed

636 ms in total

First Response

26 ms

Resources Loaded

333 ms

Page Rendered

277 ms

About Website

Welcome to iqm.com homepage info - get ready to check Iqm best content for India right away, or after learning these important things about iqm.com

IQM is industry specific media buying and audience intelligence platform. IQM provides 360 degree advertising solution for political, healthcare, retail, travel, B2B, BFSI, & sensitive verticals.

Visit iqm.com

Key Findings

We analyzed Iqm.com page load time and found that the first response time was 26 ms and then it took 610 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster.

Performance Metrics

iqm.com performance score

35

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

63/100

10%

LCP (Largest Contentful Paint)

Value7.2 s

5/100

25%

SI (Speed Index)

Value7.0 s

32/100

10%

TBT (Total Blocking Time)

Value1,160 ms

22/100

30%

CLS (Cumulative Layout Shift)

Value0.014

100/100

15%

TTI (Time to Interactive)

Value9.9 s

27/100

10%

Network Requests Diagram

iqm.com

26 ms

iqm.com

69 ms

fonts.css

19 ms

bootstrap.min.css

62 ms

style.css

37 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 89% of them (33 requests) were addressed to the original Iqm.com, 5% (2 requests) were made to Google-analytics.com and 3% (1 request) were made to Static.addtoany.com. The less responsive or slowest element that took the longest time to load (141 ms) belongs to the original domain Iqm.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 219.9 kB (35%)

Content Size

620.7 kB

After Optimization

400.8 kB

In fact, the total size of Iqm.com main page is 620.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 308.0 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 12.5 kB

  • Original 15.7 kB
  • After minification 12.3 kB
  • After compression 3.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.4 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 12.5 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 308.0 kB
  • After minification 308.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Iqm images are well optimized though.

JavaScript Optimization

-58%

Potential reduce by 90.7 kB

  • Original 157.1 kB
  • After minification 156.6 kB
  • After compression 66.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 90.7 kB or 58% of the original size.

CSS Optimization

-83%

Potential reduce by 116.8 kB

  • Original 140.0 kB
  • After minification 139.2 kB
  • After compression 23.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Iqm.com needs all CSS files to be minified and compressed as it can save up to 116.8 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (13%)

Requests Now

30

After Optimization

26

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Iqm. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

iqm.com accessibility score

91

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

iqm.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

iqm.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Iqm.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Iqm.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Iqm. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: