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name

value

score

weighting

FCP (First Contentful Paint)

Value1.9 s

87/100

10%

LCP (Largest Contentful Paint)

Value3.7 s

57/100

25%

SI (Speed Index)

Value3.3 s

90/100

10%

TBT (Total Blocking Time)

Value1,170 ms

21/100

30%

CLS (Cumulative Layout Shift)

Value0.029

100/100

15%

TTI (Time to Interactive)

Value13.9 s

10/100

10%

ads.microsoft.com

164 ms

ads.microsoft.com

302 ms

sharedUI_23.png

1098 ms

Our browser made a total of 3 requests to load all elements on the main page. We found that 67% of them (2 requests) were addressed to the original Ads.microsoft.com, 33% (1 request) were made to Resources-bingadsms.azureedge.net. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Resources-bingadsms.azureedge.net.

Content Size

104.8 kB

After Optimization

94.0 kB

In fact, the total size of Ads.microsoft.com main page is 104.8 kB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only a small number of websites need less resources to load. Images take 99.8 kB which makes up the majority of the site volume.

HTML Optimization

-67%

Potential reduce by 3.3 kB

Original 5.0 kB
After minification 4.7 kB
After compression 1.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 3.3 kB or 67% of the original size.

Image Optimization

-8%

Potential reduce by 7.6 kB

Original 99.8 kB
After minification 92.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ads Microsoft images are well optimized though.

Requests Now

After Optimization

The browser has sent 1 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ads Microsoft. According to our analytics all requests are already optimized.

Accessibility Issues

These are opportunities to improve the legibility of your content.

High

Background and foreground colors do not have a sufficient contrast ratio.

Areas of Improvement

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

High

Displays images with incorrect aspect ratio

Low

Detected JavaScript libraries

High

Page has valid source maps

Search Engine Optimization Advices

To appear in search results, crawlers need access to your app.

High

Links are not crawlable

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

Language and Encoding

Language Detected

EN
Language Claimed

N/A
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ads.microsoft.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Ads.microsoft.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Ads Microsoft. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: