Report Summary

  • 45

    Performance

    Renders faster than
    64% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

maxmedia.ca

Maxmedia | The Largest Advertising Network in Ottawa-Gatineau

Page Load Speed

1.4 sec in total

First Response

145 ms

Resources Loaded

1 sec

Page Rendered

213 ms

About Website

Visit maxmedia.ca now to see the best up-to-date Maxmedia content and also check out these interesting facts you probably never knew about maxmedia.ca

For the past 15 years, Maxmedia has been the leader in advertising in Ottawa-Gatineau with over 2,000 billboards featured in 200 establishments.

Visit maxmedia.ca

Key Findings

We analyzed Maxmedia.ca page load time and found that the first response time was 145 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

maxmedia.ca performance score

45

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value7.5 s

4/100

25%

SI (Speed Index)

Value5.0 s

64/100

10%

TBT (Total Blocking Time)

Value610 ms

49/100

30%

CLS (Cumulative Layout Shift)

Value0.017

100/100

15%

TTI (Time to Interactive)

Value8.7 s

37/100

10%

Network Requests Diagram

maxmedia.ca

145 ms

styles.css

31 ms

wpcf7-redirect-frontend.min.css

53 ms

style.min.css

44 ms

style.min.css

53 ms

Our browser made a total of 159 requests to load all elements on the main page. We found that 31% of them (49 requests) were addressed to the original Maxmedia.ca, 66% (105 requests) were made to Fonts.gstatic.com and 2% (3 requests) were made to Env-maxmedia-hello.kinsta.cloud. The less responsive or slowest element that took the longest time to load (275 ms) belongs to the original domain Maxmedia.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 68.8 kB (76%)

Content Size

90.7 kB

After Optimization

21.9 kB

In fact, the total size of Maxmedia.ca main page is 90.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. HTML takes 85.4 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 67.2 kB

  • Original 85.4 kB
  • After minification 83.4 kB
  • After compression 18.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 67.2 kB or 79% of the original size.

Image Optimization

-30%

Potential reduce by 1.6 kB

  • Original 5.3 kB
  • After minification 3.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Maxmedia needs image optimization as it can save up to 1.6 kB or 30% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

Requests Breakdown

Number of requests can be reduced by 45 (92%)

Requests Now

49

After Optimization

4

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Maxmedia. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 26 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

maxmedia.ca accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

maxmedia.ca best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

maxmedia.ca SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Maxmedia.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Maxmedia.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Maxmedia. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: