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Report Summary

  • 3

    Performance

    Renders faster than
    20% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 69% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 84

    SEO

    Google-friendlier than
    53% of websites

nordstroms.com

Page Load Speed

99 sec in total

First Response

287 ms

Resources Loaded

74.4 sec

Page Rendered

24.3 sec

About Website

Visit nordstroms.com now to see the best up-to-date Nordstroms content for United States and also check out these interesting facts you probably never knew about nordstroms.com

Free shipping. Free returns. All the time. Shop online for shoes, clothing, jewelry, dresses, makeup and more from top brands. Make returns in store or by mail.

Visit nordstroms.com

Key Findings

We analyzed Nordstroms.com page load time and found that the first response time was 287 ms and then it took 98.7 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

nordstroms.com performance score

3

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

7/100

10%

LCP (Largest Contentful Paint)

Value15.9 s

0/100

25%

SI (Speed Index)

Value18.5 s

0/100

10%

TBT (Total Blocking Time)

Value19,780 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.471

18/100

15%

TTI (Time to Interactive)

Value48.6 s

0/100

10%

Network Requests Diagram

nordstroms.com

287 ms

shop.nordstrom.com

464 ms

DesktopApp.css

959 ms

mcpResponsiveDesktop.css

425 ms

pers-recommendations-1.1.44.css

889 ms

Our browser made a total of 84 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Nordstroms.com, 15% (13 requests) were made to N.nordstrommedia.com and 6% (5 requests) were made to Gateway.answerscloud.com. The less responsive or slowest element that took the longest time to load (19.9 sec) relates to the external source S.thebrighttag.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 995.4 kB (53%)

Content Size

1.9 MB

After Optimization

892.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Nordstroms.com main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 750.8 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 292.5 kB

  • Original 354.8 kB
  • After minification 352.6 kB
  • After compression 62.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 292.5 kB or 82% of the original size.

Image Optimization

-1%

Potential reduce by 3.6 kB

  • Original 427.9 kB
  • After minification 424.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nordstroms images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 482.2 kB

  • Original 750.8 kB
  • After minification 750.7 kB
  • After compression 268.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 482.2 kB or 64% of the original size.

CSS Optimization

-61%

Potential reduce by 217.1 kB

  • Original 354.7 kB
  • After minification 354.4 kB
  • After compression 137.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nordstroms.com needs all CSS files to be minified and compressed as it can save up to 217.1 kB or 61% of the original size.

Requests Breakdown

Number of requests can be reduced by 53 (70%)

Requests Now

76

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nordstroms. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 35 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

nordstroms.com accessibility score

88

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

nordstroms.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

nordstroms.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nordstroms.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Nordstroms.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph data is detected on the main page of Nordstroms. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: