Tools & Wizards About Us

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 0

    Best Practices

  • 86

    SEO

    Google-friendlier than
    60% of websites

omd.com

Home | OMD

Page Load Speed

2.8 sec in total

First Response

158 ms

Resources Loaded

2.3 sec

Page Rendered

375 ms

About Website

Click here to check amazing OMD content for United States. Otherwise, check out these important facts you probably never knew about omd.com

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Key Findings

We analyzed Omd.com page load time and found that the first response time was 158 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

omd.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

11/100

10%

LCP (Largest Contentful Paint)

Value14.7 s

0/100

25%

SI (Speed Index)

Value8.9 s

15/100

10%

TBT (Total Blocking Time)

Value3,300 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.091

92/100

15%

TTI (Time to Interactive)

Value18.2 s

3/100

10%

Network Requests Diagram

omd.com

158 ms

www.omd.com

162 ms

gtm.js

104 ms

polyfill.min.js

1039 ms

css

84 ms

Our browser made a total of 35 requests to load all elements on the main page. We found that 54% of them (19 requests) were addressed to the original Omd.com, 14% (5 requests) were made to Googletagmanager.com and 9% (3 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Cdn.polyfill.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 54.0 kB (8%)

Content Size

690.2 kB

After Optimization

636.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Omd.com main page is 690.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 544.8 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 53.8 kB

  • Original 70.3 kB
  • After minification 63.9 kB
  • After compression 16.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 53.8 kB or 77% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 8.5 kB
  • After minification 8.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. OMD images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 87 B

  • Original 544.8 kB
  • After minification 544.8 kB
  • After compression 544.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 115 B

  • Original 66.6 kB
  • After minification 66.6 kB
  • After compression 66.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Omd.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 22 (81%)

Requests Now

27

After Optimization

5

  • Images
  • JavaScript
  • CSS

The browser has sent 27 CSS, Javascripts, AJAX and image requests in order to completely render the main page of OMD. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

omd.com accessibility score

100

Accessibility Issues

SEO Factors

omd.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Omd.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Omd.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of OMD. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: