Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

nichollsair.rtrk.com.au

Seize your potential | LocaliQ

Page Load Speed

8.9 sec in total

First Response

1.3 sec

Resources Loaded

7.4 sec

Page Rendered

290 ms

About Website

Welcome to nichollsair.rtrk.com.au homepage info - get ready to check Nichollsair Rtrk best content for Australia right away, or after learning these important things about nichollsair.rtrk.com.au

LocaliQ is a marketing platform that helps businesses find, convert, and keep customers with a suite of marketing products.

Visit nichollsair.rtrk.com.au

Key Findings

We analyzed Nichollsair.rtrk.com.au page load time and found that the first response time was 1.3 sec and then it took 7.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

nichollsair.rtrk.com.au performance score

0

Network Requests Diagram

nichollsair.rtrk.com.au

1278 ms

index5.html

288 ms

www.nichollsair.com.au

924 ms

coupon.css

933 ms

rl.js

1159 ms

Our browser made a total of 33 requests to load all elements on the main page. We found that 6% of them (2 requests) were addressed to the original Nichollsair.rtrk.com.au, 48% (16 requests) were made to Nichollsgroup.com.au and 18% (6 requests) were made to Cms.reachlocalweb.com. The less responsive or slowest element that took the longest time to load (4.8 sec) relates to the external source Nichollsgroup.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 249.1 kB (54%)

Content Size

462.9 kB

After Optimization

213.8 kB

In fact, the total size of Nichollsair.rtrk.com.au main page is 462.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Javascripts take 231.6 kB which makes up the majority of the site volume.

HTML Optimization

-57%

Potential reduce by 1.8 kB

  • Original 3.1 kB
  • After minification 2.9 kB
  • After compression 1.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.8 kB or 57% of the original size.

Image Optimization

-5%

Potential reduce by 5.8 kB

  • Original 124.8 kB
  • After minification 119.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nichollsair Rtrk images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 153.4 kB

  • Original 231.6 kB
  • After minification 216.6 kB
  • After compression 78.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 153.4 kB or 66% of the original size.

CSS Optimization

-85%

Potential reduce by 88.1 kB

  • Original 103.5 kB
  • After minification 81.3 kB
  • After compression 15.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nichollsair.rtrk.com.au needs all CSS files to be minified and compressed as it can save up to 88.1 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (43%)

Requests Now

30

After Optimization

17

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nichollsair Rtrk. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

SEO Factors

nichollsair.rtrk.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nichollsair.rtrk.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Nichollsair.rtrk.com.au main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Nichollsair Rtrk. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: