Report Summary

  • 45

    Performance

    Renders faster than
    64% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 87% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

rowellauctions.com

Rowell Auctions - Converting Assets To Cash Since 1936!

Page Load Speed

2 sec in total

First Response

60 ms

Resources Loaded

919 ms

Page Rendered

971 ms

About Website

Visit rowellauctions.com now to see the best up-to-date Rowell Auctions content for United States and also check out these interesting facts you probably never knew about rowellauctions.com

Specializing in real estate auctions, estate auctions, farm equipment, farm auctions and land auctions - Rowell Auctions, Inc. is a well established and reputable auction firm based in Georgia since 1...

Visit rowellauctions.com

Key Findings

We analyzed Rowellauctions.com page load time and found that the first response time was 60 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

rowellauctions.com performance score

45

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

68/100

10%

LCP (Largest Contentful Paint)

Value5.8 s

15/100

25%

SI (Speed Index)

Value5.6 s

54/100

10%

TBT (Total Blocking Time)

Value770 ms

38/100

30%

CLS (Cumulative Layout Shift)

Value0.013

100/100

15%

TTI (Time to Interactive)

Value10.6 s

23/100

10%

Network Requests Diagram

rowellauctions.com

60 ms

rowellauctions.com

85 ms

www.rowellauctions.com

61 ms

www.rowellauctions.com

247 ms

style.css

23 ms

Our browser made a total of 25 requests to load all elements on the main page. We found that 32% of them (8 requests) were addressed to the original Rowellauctions.com, 24% (6 requests) were made to Googletagmanager.com and 16% (4 requests) were made to Assets.marknetalliance.com. The less responsive or slowest element that took the longest time to load (383 ms) relates to the external source Assets.marknetalliance.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 129.3 kB (14%)

Content Size

896.3 kB

After Optimization

767.0 kB

In fact, the total size of Rowellauctions.com main page is 896.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 523.7 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 124.8 kB

  • Original 139.5 kB
  • After minification 119.8 kB
  • After compression 14.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 19.7 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 124.8 kB or 89% of the original size.

Image Optimization

-1%

Potential reduce by 3.5 kB

  • Original 523.7 kB
  • After minification 520.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Rowell Auctions images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 752 B

  • Original 185.5 kB
  • After minification 185.5 kB
  • After compression 184.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 244 B

  • Original 47.6 kB
  • After minification 47.6 kB
  • After compression 47.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Rowellauctions.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 11 (52%)

Requests Now

21

After Optimization

10

The browser has sent 21 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Rowell Auctions. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

rowellauctions.com accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

rowellauctions.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

rowellauctions.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rowellauctions.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Rowellauctions.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Rowell Auctions. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: