Access helsinki.shopdutyfree.com. Shop Online at Helsinki Duty Free

517 ms

loader.js

26 ms

launch-ENaf3fff48ad204db9aade144b2c043fee.min.js

149 ms

96a7b54b2d253fb0c42f6de76643b8d4.min.css

198 ms

require.min.js

172 ms

Our browser made a total of 81 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Helsinki.shopdutyfree.com, 65% (53 requests) were made to Div2procdn.shopdutyfree.com and 14% (11 requests) were made to Dufmagmediabucket.s3-eu-west-1.amazonaws.com. The less responsive or slowest element that took the longest time to load (962 ms) relates to the external source Dufmagmediabucket.s3.eu-west-1.amazonaws.com.

Content Size

1.5 MB

After Optimization

886.9 kB

In fact, the total size of Helsinki.shopdutyfree.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. HTML takes 622.3 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 520.7 kB

Original 622.3 kB
After minification 581.4 kB
After compression 101.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 520.7 kB or 84% of the original size.

Image Optimization

-13%

Potential reduce by 63.3 kB

Original 503.2 kB
After minification 440.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Helsinki Shop Duty Free needs image optimization as it can save up to 63.3 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 6 B

Original 345.4 kB
After minification 345.4 kB
After compression 345.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Now

After Optimization

The browser has sent 27 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Helsinki Shop Duty Free. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.