Tools & Wizards About Us

Report Summary

  • 80

    Performance

    Renders faster than
    86% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

sales-initiative.com

Sales Initiative - Serious About Sales

Page Load Speed

1.4 sec in total

First Response

244 ms

Resources Loaded

976 ms

Page Rendered

207 ms

About Website

Click here to check amazing Sales Initiative content for India. Otherwise, check out these important facts you probably never knew about sales-initiative.com

Sales Initiative targets the individuals who have chosen sales as their profession, whether out on the road, managing teams, or directing at board level, Sales Initiative addresses this essential corp...

Visit sales-initiative.com

Key Findings

We analyzed Sales-initiative.com page load time and found that the first response time was 244 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

sales-initiative.com performance score

80

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

45/100

10%

LCP (Largest Contentful Paint)

Value3.5 s

65/100

25%

SI (Speed Index)

Value3.4 s

89/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.153

75/100

15%

TTI (Time to Interactive)

Value3.3 s

93/100

10%

Network Requests Diagram

sales-initiative.com

244 ms

sales-initiative.com

394 ms

theme-classic.css

99 ms

screen.css

19 ms

brand

28 ms

Our browser made a total of 28 requests to load all elements on the main page. We found that 79% of them (22 requests) were addressed to the original Sales-initiative.com, 11% (3 requests) were made to D2az0yupc2akbm.cloudfront.net and 4% (1 request) were made to Google.com. The less responsive or slowest element that took the longest time to load (394 ms) belongs to the original domain Sales-initiative.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 22.2 kB (8%)

Content Size

280.1 kB

After Optimization

257.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Sales-initiative.com main page is 280.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 232.1 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 22.1 kB

  • Original 29.1 kB
  • After minification 29.1 kB
  • After compression 7.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 22.1 kB or 76% of the original size.

Image Optimization

-0%

Potential reduce by 18 B

  • Original 232.1 kB
  • After minification 232.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Sales Initiative images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 140 B

  • Original 5.8 kB
  • After minification 5.8 kB
  • After compression 5.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 13.1 kB
  • After minification 13.1 kB
  • After compression 13.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Sales-initiative.com has all CSS files already compressed.

Requests Breakdown

We found no issues to fix!

Requests Now

24

After Optimization

24

  • Images
  • JavaScript
  • CSS

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sales Initiative. According to our analytics all requests are already optimized.

Network Requests Diagram

Accessibility Review

sales-initiative.com accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

sales-initiative.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

SEO Factors

sales-initiative.com SEO score

77

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sales-initiative.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Sales-initiative.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph data is detected on the main page of Sales Initiative. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: