Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

searsholdings.com

Transformco

Page Load Speed

833 ms in total

First Response

65 ms

Resources Loaded

592 ms

Page Rendered

176 ms

About Website

Visit searsholdings.com now to see the best up-to-date Searsholdings content for United States and also check out these interesting facts you probably never knew about searsholdings.com

Transformco is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve our members.

Visit searsholdings.com

Key Findings

We analyzed Searsholdings.com page load time and found that the first response time was 65 ms and then it took 768 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

searsholdings.com performance score

0

Network Requests Diagram

searsholdings.com

65 ms

searsholdings.com

86 ms

transformco.com

166 ms

OtAutoBlock.js

41 ms

otSDKStub.js

52 ms

Our browser made a total of 34 requests to load all elements on the main page. We found that 6% of them (2 requests) were addressed to the original Searsholdings.com, 62% (21 requests) were made to Transformco.com and 15% (5 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (167 ms) relates to the external source Transformco.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 208.5 kB (25%)

Content Size

830.9 kB

After Optimization

622.4 kB

In fact, the total size of Searsholdings.com main page is 830.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 534.0 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 19.4 kB

  • Original 24.5 kB
  • After minification 19.7 kB
  • After compression 5.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.8 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 19.4 kB or 79% of the original size.

Image Optimization

-1%

Potential reduce by 4.2 kB

  • Original 534.0 kB
  • After minification 529.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Searsholdings images are well optimized though.

JavaScript Optimization

-61%

Potential reduce by 116.7 kB

  • Original 190.6 kB
  • After minification 182.2 kB
  • After compression 73.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 116.7 kB or 61% of the original size.

CSS Optimization

-83%

Potential reduce by 68.1 kB

  • Original 81.8 kB
  • After minification 71.8 kB
  • After compression 13.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Searsholdings.com needs all CSS files to be minified and compressed as it can save up to 68.1 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (46%)

Requests Now

26

After Optimization

14

The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Searsholdings. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

SEO Factors

searsholdings.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Searsholdings.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Searsholdings.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Searsholdings. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: